2. At this presentation,main topic will be the
effective use of Marketing mix and Swot
analysis. Following pages will be a live example
of the effective use of marketing mix in real life.

4. • ORIENTATION & TRAINING
– Orientation
– Training
– Steps In Training
• INFINITY GROUP & INFINITY HOMES
– About Infinity Group & Infinity Homes
– What Infinity Homes Provides For Its Customers
– Services Provided By Infinity Homes
• PURCHASE PROCESSES
– Buying Process
– Purchase Procedure Summary
– Costs Incurred When Purchasing In Turkey
• ABOUT TURKEY & FETHIYE
– Investing Turkey
– Turkey & Turkey’s Possible Substitutions
– About Fethiye
• CUSTOMER RELATIONS & MARKETING SAMPLES
– First Touch With Customers
– Marketing Samples Of The Regions
• FRONT OFFICE CONVERSATIONS
• TECHNICAL VOCABULARY
• REFERANCES

6. • First of all a swot analysis is needed.
• Swot is an analysis of the below determinants;
Strengths,
Weaknesses,
Opportunities,
Threats.

7. • How can we use our strenghts
• How can we improve our weaknesses or
remove it permanently?
• How can we evaluate the opportunities?
• How can we stand against the Threats?

8. Strengths
• Permanent Knowledge
• No need for new department
• For All departments
• Accessable
• Answers all needs
• Low cost
Weaknesses
• Not a popular way
• Time difficulties
• Information Problems
• Researc hand Development Problems
• Jealousy
Opportunities
• Helps internal rotation
• Less turn over employees
• Helps to create knowledge workers
• A Source for employees
Threats
• Copy rights
• Spying
• Transparency
Subject: Swot Analysis Of Orientation and Training Booklets

10. Value
Conven
ience
Kolaylık
Cost
Commu
nication