Isam Alsafi

Saudi Arabia Saudi Arabia

Managing/Creative Studio Director

Movies/ Television / Radio

- Manage creative team in an advertising agency. - Pitching ideas to clients. - Develop unique, new concepts. - Attending meetings at production houses and with other directors. - Monitor and change advertising campaigns to change effectiveness. - Research competitors and keep abreast of market trends. - Advising new creatives, reviewing their 'books' and managing new teams on placement with the agency. - Working closely with the copywriter to generate creative ideas and concepts to fulfil the client's brief. - Producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client. - Gaining an understanding of the target audience and business...