mKhoj, a leader in providing end-to-end solutions for advertising and monetizing on the mobile web has executed successful campaigns for numerous companies. One such campaign was for Yamaha on the launch of FZ16, a prominent player in the automotive industry. mKhoj handled the campaign in its entirety providing a host of services which included strategizing, designing, planning and execution.

1. M khoj
MOBILE AD NETWORK
Yamaha campaign on the launch of FZ16
mKhoj, a leader in providing end-to-end solutions for advertising and monetizing on
the mobile web has executed successful campaigns for numerous companies. One
such campaign was for Yamaha on the launch of FZ16, a prominent player in the
automotive industry. mKhoj handled the campaign in its entirety providing a host of
services which included strategizing, designing, planning and execution.
Campaign objective
Build brand recall
·
Engage consumers on mobile to drive higher
·
brand equity
· Communicate features of the bike through
Explore Yamaha FZ16
credible sources
Yamaha FZ16 Mobile Video
Target age group: 18 to 35 years
Watch Video Reviews of FZ16
Download Yamaha on Mobile
Campaign
Advanced Enquiry
Mobile video has always been the favorite
·
Locate Nearest Showroom
among members. This tool was used to engage
the audience
Only mobile phones that had the capacity to
·
download were targeted
Testimonials from existing consumers on the
·
performance of the bike
Downloadable attractive wallpapers of FZ16
·
were hosted
Several call to actions (advanced queries,
·
locate nearest store, refer a friend etc) were
ENGINE
given as options which ensured that it 153cc air-cooled with a max output of 14 P's
captured demographics of the consumers and characterized by its electric starter.
increased engagements.
Campaign was designed in such a way that the
· HEADLIGHT
The light creates a macho front view and the
messages and pictures positioned the bike as a transparent lens gives it a stylish image.
'bike for adventurous members'. It is a status
symbol to own a bike like FZ16 LCD METER
Placement of ads on WAP sites that contained
·
content such as lifestyle and entertainment;
sports and news; portals
The campaign saw the viral element at its best.
The engagement levels were high as there were
Download Stunning Yamaha FZ16
more call to actions. This gave an insight that the
Wallpapers on your Mobile
members who are engaging with the brand are
not only interested in the bike but are passionate
about it.

2. M khoj
MOBILE AD NETWORK
Results
12% of the members views testimonials by existing consumers
·
7% responded on various call to actions
·
30% of the members downloaded flashy wall papers
·
9% registered for test ride
·
1.5% CTR
·
Campaign success
The campaign was a huge success. The target audience has once again reiterated the fact
that videos are a huge rage in mobile advertising industry and chances of members
responding to brand advertisements are high when it comes to mobile advertising
through videos. As against the industry standards, CTR of 1.5% shows that the campaign
worked exceptionally well for the brand.