Soumettre la recherche
Mettre en ligne
E-Business: Taking Your Business Online in 9 Steps
•
0 j'aime
•
684 vues
Ishan Abeywardena, Ph.D.
Suivre
This presentation demonstrates how you can take a business completely online in 9 steps.
Lire moins
Lire la suite
Technologie
Business
Signaler
Partager
Signaler
Partager
1 sur 22
Recommandé
Public Opinion on OER and MOOC - A Sentiment Analysis of Twitter Data
Public Opinion on OER and MOOC - A Sentiment Analysis of Twitter Data
Ishan Abeywardena, Ph.D.
Crash course on open educational resources
Crash course on open educational resources
Ishan Abeywardena, Ph.D.
Metadata: how to remove the weakest link
Metadata: how to remove the weakest link
Ishan Abeywardena, Ph.D.
OER Curation and Search - The Issues at Hand
OER Curation and Search - The Issues at Hand
Ishan Abeywardena, Ph.D.
IRD Newsletter January - April 2015
IRD Newsletter January - April 2015
Ishan Abeywardena, Ph.D.
A Screaming Circuits Customer Story: Mission Mobility
A Screaming Circuits Customer Story: Mission Mobility
Screaming Circuits
COST REDUCTION IN DESIGN - ADVICE FOR MAKERS
COST REDUCTION IN DESIGN - ADVICE FOR MAKERS
Screaming Circuits
The Hidden Costs of Offshore Manufacturing
The Hidden Costs of Offshore Manufacturing
Screaming Circuits
Recommandé
Public Opinion on OER and MOOC - A Sentiment Analysis of Twitter Data
Public Opinion on OER and MOOC - A Sentiment Analysis of Twitter Data
Ishan Abeywardena, Ph.D.
Crash course on open educational resources
Crash course on open educational resources
Ishan Abeywardena, Ph.D.
Metadata: how to remove the weakest link
Metadata: how to remove the weakest link
Ishan Abeywardena, Ph.D.
OER Curation and Search - The Issues at Hand
OER Curation and Search - The Issues at Hand
Ishan Abeywardena, Ph.D.
IRD Newsletter January - April 2015
IRD Newsletter January - April 2015
Ishan Abeywardena, Ph.D.
A Screaming Circuits Customer Story: Mission Mobility
A Screaming Circuits Customer Story: Mission Mobility
Screaming Circuits
COST REDUCTION IN DESIGN - ADVICE FOR MAKERS
COST REDUCTION IN DESIGN - ADVICE FOR MAKERS
Screaming Circuits
The Hidden Costs of Offshore Manufacturing
The Hidden Costs of Offshore Manufacturing
Screaming Circuits
OERScout Technology Framework: A Novel Approach to Open Educational Resources...
OERScout Technology Framework: A Novel Approach to Open Educational Resources...
Ishan Abeywardena, Ph.D.
Reusable Learning Objects: Designing and Archiving
Reusable Learning Objects: Designing and Archiving
Ishan Abeywardena, Ph.D.
BGA Layout While Designing Your Printed Circuit Board
BGA Layout While Designing Your Printed Circuit Board
Screaming Circuits
OERScout: Widening Access to OER through Faceted Search
OERScout: Widening Access to OER through Faceted Search
Ishan Abeywardena, Ph.D.
OER search - how to search and locate relevant material
OER search - how to search and locate relevant material
Ishan Abeywardena, Ph.D.
Pcb design best practices for more reliable manufacturing
Pcb design best practices for more reliable manufacturing
Screaming Circuits
Open Educational Resources (OER) - A Quick Introduction
Open Educational Resources (OER) - A Quick Introduction
Ishan Abeywardena, Ph.D.
From OER to Open Culture
From OER to Open Culture
Ishan Abeywardena, Ph.D.
AI Based Search Engine for Locating Desirable Open Educational Resources
AI Based Search Engine for Locating Desirable Open Educational Resources
Ishan Abeywardena, Ph.D.
OER and Future Research Questions - Guest Lecture: Allama Iqbal Open Universi...
OER and Future Research Questions - Guest Lecture: Allama Iqbal Open Universi...
Ishan Abeywardena, Ph.D.
Print2Screen Mobile App: Embedding Multimedia in Printed ODL Course Materials
Print2Screen Mobile App: Embedding Multimedia in Printed ODL Course Materials
Ishan Abeywardena, Ph.D.
Flipping the Classroom : A Practical Approach
Flipping the Classroom : A Practical Approach
Ishan Abeywardena, Ph.D.
Flexible education and the potential of open and distance education
Flexible education and the potential of open and distance education
Ishan Abeywardena, Ph.D.
Current Trends in OER
Current Trends in OER
Ishan Abeywardena, Ph.D.
National Online Distance Education Service (NODES) - Proposed Action Plan 2015
National Online Distance Education Service (NODES) - Proposed Action Plan 2015
Ishan Abeywardena, Ph.D.
Newsletter October - December 2014
Newsletter October - December 2014
Ishan Abeywardena, Ph.D.
OUSL Distinguished Lecture Series (Volume 1)
OUSL Distinguished Lecture Series (Volume 1)
Ishan Abeywardena, Ph.D.
eLearning in Commonwealth Asia - Implications and Impact (Commentary)
eLearning in Commonwealth Asia - Implications and Impact (Commentary)
Ishan Abeywardena, Ph.D.
Review of the current oer search dilemma
Review of the current oer search dilemma
Ishan Abeywardena, Ph.D.
The current oer search dilemma
The current oer search dilemma
Ishan Abeywardena, Ph.D.
Faboodle technology framework for accessing moodle through facebook
Faboodle technology framework for accessing moodle through facebook
Ishan Abeywardena, Ph.D.
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
ThousandEyes
Contenu connexe
En vedette
OERScout Technology Framework: A Novel Approach to Open Educational Resources...
OERScout Technology Framework: A Novel Approach to Open Educational Resources...
Ishan Abeywardena, Ph.D.
Reusable Learning Objects: Designing and Archiving
Reusable Learning Objects: Designing and Archiving
Ishan Abeywardena, Ph.D.
BGA Layout While Designing Your Printed Circuit Board
BGA Layout While Designing Your Printed Circuit Board
Screaming Circuits
OERScout: Widening Access to OER through Faceted Search
OERScout: Widening Access to OER through Faceted Search
Ishan Abeywardena, Ph.D.
OER search - how to search and locate relevant material
OER search - how to search and locate relevant material
Ishan Abeywardena, Ph.D.
Pcb design best practices for more reliable manufacturing
Pcb design best practices for more reliable manufacturing
Screaming Circuits
Open Educational Resources (OER) - A Quick Introduction
Open Educational Resources (OER) - A Quick Introduction
Ishan Abeywardena, Ph.D.
From OER to Open Culture
From OER to Open Culture
Ishan Abeywardena, Ph.D.
AI Based Search Engine for Locating Desirable Open Educational Resources
AI Based Search Engine for Locating Desirable Open Educational Resources
Ishan Abeywardena, Ph.D.
En vedette
(9)
OERScout Technology Framework: A Novel Approach to Open Educational Resources...
OERScout Technology Framework: A Novel Approach to Open Educational Resources...
Reusable Learning Objects: Designing and Archiving
Reusable Learning Objects: Designing and Archiving
BGA Layout While Designing Your Printed Circuit Board
BGA Layout While Designing Your Printed Circuit Board
OERScout: Widening Access to OER through Faceted Search
OERScout: Widening Access to OER through Faceted Search
OER search - how to search and locate relevant material
OER search - how to search and locate relevant material
Pcb design best practices for more reliable manufacturing
Pcb design best practices for more reliable manufacturing
Open Educational Resources (OER) - A Quick Introduction
Open Educational Resources (OER) - A Quick Introduction
From OER to Open Culture
From OER to Open Culture
AI Based Search Engine for Locating Desirable Open Educational Resources
AI Based Search Engine for Locating Desirable Open Educational Resources
Plus de Ishan Abeywardena, Ph.D.
OER and Future Research Questions - Guest Lecture: Allama Iqbal Open Universi...
OER and Future Research Questions - Guest Lecture: Allama Iqbal Open Universi...
Ishan Abeywardena, Ph.D.
Print2Screen Mobile App: Embedding Multimedia in Printed ODL Course Materials
Print2Screen Mobile App: Embedding Multimedia in Printed ODL Course Materials
Ishan Abeywardena, Ph.D.
Flipping the Classroom : A Practical Approach
Flipping the Classroom : A Practical Approach
Ishan Abeywardena, Ph.D.
Flexible education and the potential of open and distance education
Flexible education and the potential of open and distance education
Ishan Abeywardena, Ph.D.
Current Trends in OER
Current Trends in OER
Ishan Abeywardena, Ph.D.
National Online Distance Education Service (NODES) - Proposed Action Plan 2015
National Online Distance Education Service (NODES) - Proposed Action Plan 2015
Ishan Abeywardena, Ph.D.
Newsletter October - December 2014
Newsletter October - December 2014
Ishan Abeywardena, Ph.D.
OUSL Distinguished Lecture Series (Volume 1)
OUSL Distinguished Lecture Series (Volume 1)
Ishan Abeywardena, Ph.D.
eLearning in Commonwealth Asia - Implications and Impact (Commentary)
eLearning in Commonwealth Asia - Implications and Impact (Commentary)
Ishan Abeywardena, Ph.D.
Review of the current oer search dilemma
Review of the current oer search dilemma
Ishan Abeywardena, Ph.D.
The current oer search dilemma
The current oer search dilemma
Ishan Abeywardena, Ph.D.
Faboodle technology framework for accessing moodle through facebook
Faboodle technology framework for accessing moodle through facebook
Ishan Abeywardena, Ph.D.
Plus de Ishan Abeywardena, Ph.D.
(12)
OER and Future Research Questions - Guest Lecture: Allama Iqbal Open Universi...
OER and Future Research Questions - Guest Lecture: Allama Iqbal Open Universi...
Print2Screen Mobile App: Embedding Multimedia in Printed ODL Course Materials
Print2Screen Mobile App: Embedding Multimedia in Printed ODL Course Materials
Flipping the Classroom : A Practical Approach
Flipping the Classroom : A Practical Approach
Flexible education and the potential of open and distance education
Flexible education and the potential of open and distance education
Current Trends in OER
Current Trends in OER
National Online Distance Education Service (NODES) - Proposed Action Plan 2015
National Online Distance Education Service (NODES) - Proposed Action Plan 2015
Newsletter October - December 2014
Newsletter October - December 2014
OUSL Distinguished Lecture Series (Volume 1)
OUSL Distinguished Lecture Series (Volume 1)
eLearning in Commonwealth Asia - Implications and Impact (Commentary)
eLearning in Commonwealth Asia - Implications and Impact (Commentary)
Review of the current oer search dilemma
Review of the current oer search dilemma
The current oer search dilemma
The current oer search dilemma
Faboodle technology framework for accessing moodle through facebook
Faboodle technology framework for accessing moodle through facebook
Dernier
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
ThousandEyes
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
Zilliz
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Zilliz
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
danishmna97
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
debabhi2
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
MIND CTI
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
Rustici Software
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
Nanddeep Nachan
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Jeffrey Haguewood
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
Andrey Devyatkin
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
UiPathCommunity
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
apidays
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
Overkill Security
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
sammart93
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
Khushali Kathiriya
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
The Digital Insurer
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
Dropbox
Dernier
(20)
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
E-Business: Taking Your Business Online in 9 Steps
1.
E-Commerce I: Introduction
E-Business: Taking Your Business Online in 9 Steps By Ishan Abeywardena www.ishantalks.com Copyright © 2011 IshanTalks.com 1
2.
What is an
IshanTalk? IshanTalks are technical talks or online tutorials in the fields of Information Technology (IT) These talks deal with subject matter relevant to undergraduate learners who are currently pursuing their studies in IT Coupled with online learning resources and discussion forums, IshanTalks will help you understand the fundamental as well as the more advanced concepts in IT Copyright © 2011 IshanTalks.com 2
3.
Taking your business
online What do customers look for? What is E-Business? Why go online? Step 1: Having control over your website Step 2: SEO strategy Step 3: SEM strategy Step 4: Selling online (your own shopping cart) Step 5: Accepting payments (Intro to PayPal) Step 6: Cloud computing (Integrating your processes) Step 7: Virtual Collaboration (Global experts at local rates) Step 8: Riding the Facebook wave Step 9: M-Business (Selling on iPhone and Android) Copyright © 2011 IshanTalks.com 3
4.
What do customers
look for? • The product must be tailored to the customers’ exact needs and wants • The quality of the product must be high • The price of the product must be competitive • Turnaround times must be very short • Superior customers service has to be offered at all levels Copyright © 2011 IshanTalks.com 4
5.
What is e-business?
e-commerce: “…focuses on the use of ICT to enable the external activities and relationships of the business with individuals, groups and other businesses.” e-business: “…the application of information and communication technologies (ICT) in support of all the activities of business.” More Reading: What is e-business? Source: http://en.wikipedia.org/wiki/Electronic_business (06/01/2011) Copyright © 2011 IshanTalks.com 5
6.
Why go
online? • To reach a wider market • To reduce overheads • To reduce real estate costs • To increase productivity (Open 24x7) • To re-engineer processes • As an HR strategy • By necessity • For flexibility More Reading: Why take your business online? Copyright © 2011 IshanTalks.com 6
7.
Step 1: Having
control over your website • Don’t be slaves to service providers • Update your website with what you want when you want • Get a product out to the market instantly • Change the look and feel of your website to reflect marketing strategy • Write your own content, you know your customer best More Reading: How to setup a winning website… Copyright © 2011 IshanTalks.com 7
8.
Step 1: Having
control over your website • Always insist on a Content Management System (CMS) driven website. • If you can write a letter on MS Word you can maintain your own website… Copyright © 2011 IshanTalks.com 8
9.
Step 2:
Search Engine Optimisation (SEO) Strategy • Climb up the Google ladder but Google is not the only ladder people use • Get the keywords right – “Toys” – Low probability of getting hits – “Toys in Malaysia” – Better probability – “Toys in Penang” – Even better – “Soft toys in Penang” – Almost the best • The first 20% of your website determines 80% of your Search Engine Ranking More Reading: Website design projects: success through SEO Copyright © 2011 IshanTalks.com 9
10.
Step 3:
Search Engine Marketing (SEM) Strategy • Natural (organic) SEO is not enough to bring in leads • Set down a monthly budget for SEM • Spread your budget over several key search engines and techniques – Pay-Per-Click – Sponsored banners and results – Inclusion into Google/Yahoo map search Copyright © 2011 IshanTalks.com 10
11.
Step 3:
Search Engine Marketing (SEM) Strategy Sponsored Results Map Search Natural SEO Copyright © 2011 IshanTalks.com 11
12.
Step 4: Selling online
(your own shopping cart) Copyright © 2011 IshanTalks.com 12
13.
Step 5:
Accepting payments (intro to PayPal) • For online payments, is truly your “PAL”. • Integrate seamlessly into your shopping cart • Accept credit cards and increase sales • No monthly, start-up, or cancellation fees – and no annual commitment • International customers to pay using their local payment methods • Accepts 24 currencies • Avoid Privacy and Security issues Copyright © 2011 IshanTalks.com www.paypal.com 13
14.
Activity:
Let’s watch a video on YouTube How to use PayPal website payment standard to accept payments on your website. Source: http://www.youtube.com/watch?v=tdiF4XsYs5A&feature=relmfu (04/11/2011) Copyright © 2011 IshanTalks.com 14
15.
Step 6: Cloud computing
(Integrating your processes) • Software as a Service (SaaS) • Platform as a Service (PaaS) – No infrastructure cost – Access from anywhere – Pre-packaged modules (sales, finance, HR etc.) – Easy expansion – Compatibility with existing ERP/MRP/CRM packages Copyright © 2011 IshanTalks.com 15
16.
Step 7:
Virtual Collaboration ( Global experts at local rates) • Hire the best from all over the world • Pay local rates • Reduce overheads • Run a 24x7 operation (you sleep they work) • Reduce your carbon footprint Copyright © 2011 IshanTalks.com 16
17.
Step 8:
Riding the facebook wave • More than 500 million active users • More than one million developers and entrepreneurs from more than 180 countries • More than 550,000 active applications • More than one million integrated websites • More than 150 million people engage with Facebook on external websites every month • There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products Source: http://www.facebook.com/press/info.php?statistics Copyright © 2011 IshanTalks.com 17
18.
Step 8: Riding the
facebook wave Copyright © 2011 IshanTalks.com 18
19.
Step 9: M-Business (
Selling on iPhone and Android) • More and more consumers are now shopping online through mobile devices • Make your website/shopping cart mobile device friendly • Develop a specialised app to sell your products – iPhone App Store – Android Market Copyright © 2011 IshanTalks.com 19
20.
Activity:
Let’s watch a video on YouTube Near Field Communications (NFC) The next BIG thing in mobile commerce Source: http://www.youtube.com/watch?v=lLhUKkuJg1Q (04/11/2011) Copyright © 2011 IshanTalks.com 20
21.
E-Business
Plan Take control over your website Develop SEO/SEM strategies Start selling online Integrate your processes using the cloud Collaborate Virtually Play the Facebook game Sell on iPhone and Android Copyright © 2011 IshanTalks.com 21
22.
Thank you These study
notes are available on www.ishantalks.com Let’s discuss further Copyright © 2011 IshanTalks.com 22