SEO can be defined as the activity of optimization Web pages or whole sites in order to make them more search engine-friendly, thus getting higer position in
search results.
1. SEO and SEM (notes from 7 th International Internet Marketing Conference, 5 – 7 April 2004) by Siang Tay Marketing and Development Unit, UniSA
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15. Search engine optimisation/cont’d How SEO elements affect organic listings Title tag Meta description tag (or first para of text if no meta des has been added) Keywords