Kijiji is straggling in innovations and market acquisition. This is the growth strategy direction for the eBay Classifieds business. How KiJiJi can Fail: http://www.slideshare.net/ishmelev/kijiji-fail How KiJiJi can WiN: http://www.slideshare.net/ishmelev/kijiji-strategy

1. Version: 1.5 / Release: 15 May 2016 / Update: 20 May 2016
STRATEGY

2. Slow
Growth
2015 $703
2014 $716
2013 $621
Business
17 Countries
12 Brands
50M Life ads
250M Visitors
17B Page views
70% Mobile Strategy: M&A Expansion

3. Barriers
Market Processes
Too small Slow Innovations
Services Strategy
Not guaranteed Ineffective
Business-Model Technology
Limited Stagnation
Details: http://www.slideshare.net/ishmelev/kijiji-fail

4. Strategic Directions
Expansion
Innovation
Diversification

5. Expansion
Everyone
M&A Marketing Partnership
Everywhere
Platform #1

6. New Markets
Garage
Sales
Antique
Store Overstock СonfiscateLease
Collections
Tutors
Pets
Corporate
Sales
Swap
Trade
FairsPawnshop
Warehouses
Handmade

7. Innovations
Easy to find and post
any type of classifieds
Valuable and
guaranteed
Technology Services
P L A T F O R M
Processes Business-Models
Fast and lower-cost
development
Profitable, scalable
and unique

8. Innovations Map
Decentralized
Platform
Personalized
Search
SCRUM
Product
Tracking
Drone&Uber
Delivery
Self-organized
categories
Service
Platform
Reputation
Rating
Payment
Confirmation
Messenger
Clubs
Digital
Franchise
Instant
Support
Intrepreneurship
Virtual
Store
Price
Matching
Media
Integration

9. Diversification
Inventory Wish list
Become the most
advanced tool for
personal and business
inventory with
amortization and sale
Become the
universal wish-list
with automated
deal funder

10. Ivano
Ph.D., MBA
strivanlab@gmail.com
Skype: ishmelev
www.linkedin.com/in/strivan
Experience Innovations
• 11+ years in strategy planning
• 6+ in product development
• Startup founder
• R&D new products
• Technology evangelist
• SCRUM Product owner
Strategy Entrepreneurship
• Vision and Planning
• Digital and Go-To-Market
• Ventures and M&A
• Mentor
• Public speaker
• Classes and lectures
Strategy and Innovations