Slideshare: e-Learning FAIL
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This strategic initiative was introduced to LinkedIn in 2012 after they acquired Slideshare, but was ignored . In 2015 LinkedIn had to buy lynda.com for speculative $1.5Bln price. But it is too late. There are around 55 e-Learning platforms already on market, including Amazon
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Slideshare: e-Learning FAIL
- 1. Toronto / Version: 2.4 / Release: January 2012 / Update: April 2016 e-LEARNING PLATFORM
- 2. e-Learning Platform What would be next step for Slideshare business? Which product can generate new revenue? How to make organic transformation? Strategic Questions
- 4. e-Learning Platform Marketplace for paid e-Learning services Conferences Paid access to materials Trainings Virtual classes Lectures Paid education Content Paid presentations E-store Other services
- 5. Visualization (example) Educational Platform LECTIONS CONFERENCES TRAINING How to grow plants Author: Soap Creative 30 Min Views: 1132 $10 Start your Business University of Toronto 22 Min Views: 413 $54 Build Strategy Consulting Company 82 Min Views: 114 $133 MS Office IT Expert 12 Min Views: 11321 $5 Business Model Toronto, 2012 12 Presentations $10 Marketing in Web New York, 2012 22 Presentations $15 Tourism 2012 Paris, 2012 8 Presentations $25 Movie industry LA, 2012 38 Presentations $122 Game Development Diploma 4 Classes $1900 App programming Certificate 12 Classes $3700 Oratorship Recommendation 2 Classes $1200 Youtube masterclass Certificate 4 Classes $110
- 6. Platform Marketplace Billing CRM Analytics Marketing Corporate sites Integrated Personal sites Widget APP & SERVICES STORE Quizzes Evaluation Tools & Features Own and third parties
- 7. Market Opportunity e-learning sites page views www.wiziq.com 8.000.000 www.mindflash.com 600.000 www.opensesame.com 300.000 www.sparkeo.com 100.000 2015 Global e-Learning Market US$ 107 Bln 2011-2016 Worldwide Self-paced eLearning Five-year Growth Rates by Region
- 8. Go-To-Market Strategy 1. Partnership with conference owner to public all presentation on Slideshare 2. Invite professors to publish their classes 3. Invites business book writers to publish coach presentations
- 9. Updates 2016 2012 Jan This proposal has been sent to Slideshare and was completely ignored 2012 May Slideshare has been acquired by LinkedIN There was no any development since 2015 Apr LinkedIN emergency acquires Lynda.com for speculative price But it is too late: 55+ e-learning platforms on market 2016 Amazon launches the e-Learning platform + = $1.5 Bln.
- 10. Ivano Ph.D., MBA E-mail: ivanoceo@gmail.com Skype: ishmelev • Strategy of innovations • R&D new technologies • Entrepreneurship classes