#HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

#HealthXPH: Tweet Chat on Emerging
Technologies & Social Media in Healthcare
Iris Thiele Isip Tan MD, MSc
@endocrine_witch
Chief, University of the Philippines Medical Informatics Unit
Associate Professor, University of the Philippines College of Medicine
PSMO
EDSA Shangrila Hotel, 16 Oct 2014

Half
of #HealthXPH
@endocrine_witch @giasison @bonedoc @cebumd

Anatomy of
a Tweet Chat
Healthcare
Hashtag Project
Follow me on Twitter! @woofer_kyyiv by Slava
Murava Kiss, https://flic.kr/p/6stzhn
#HealthXPH
Hashtags on FB by Maria Elena
https://flic.kr/p/fk2mHu
HealthXPH logo by Remo Aguilar
www.healthxph.net

New tweet
Notifications Messages Search bar
Profile My tweets
My Twitter Home Page

Tweet
140-character message posted via Twitter
Multiple Tweets Plain by mkhmarketing
- Twitter Help Center
https://flic.kr/p/dVaqmj

Following someone on Twitter means you are
subscribing to their tweets as a follower.

Hashtag
Used to mark keywords or topics in a Tweet
Created organically by Twitter users as a
way to categorize messages
#

http://www.americandialect.org/hashtag-2012
http://www.theguardian.com/lifeandstyle/shortcuts/2012/nov/28/baby-hashtag-silliest-name-ever

http://www.americandialect.org/hashtag-2012
http://www.theguardian.com/lifeandstyle/shortcuts/2012/nov/28/baby-hashtag-silliest-name-ever #IkawNa

Tweet chat
Pre-arranged chat through tweets
that include a predefined hashtag
to link those tweets together
in a virtual conversation
- Susan Gunelius
http://weblogs.about.com/od/twitterfaqs/f/TwitterFAQTweetChat.htm Multiple Tweets Plain by mkhmarketing

My Storify: Creating Healing Environments #HCLDR Chat. By Dan Dunlop
http://thehealthcaremarketer.wordpress.com/2014/04/17/my-storify-creating-healing-environments-hcldr-chat/

200 million active users
500 million tweets per day
- Twitter IPO filing (2013)
NodeXL Twitter Network Graphs: Social CRM
by Marc Smith, https://flic.kr/p/7SGo1D

“The goal of the Healthcare Hashtag Project is to make
the use of Twitter more accessible for providers and
the healthcare community as a whole.
By lowering the learning curve of Twitter with a
database of relevant hashtags to follow, we hope to help
new and existing users alike to find the conversations
that are of interest and importance.
Screenshot from www.symplur.com/healthcare-hashtags
- Symplur.com
Partners

Thomas M. Lee @tmlfox
http://www.symplur.com/blog/healthcare-hashtags-social-project/
Allow exploration by either hashtag or
healthcare subject matter
#
“cancer”

# Shows hashtags that are related to
one another in the healthcare field
ENDOCRINE
#ChildhoodObesity #Cushings #Diabesity #Diabetes
#DiabetesEmpowered #DiabetesLA
#Diabetic #Diabetics #Gestationaldiabetes #Gout
#Hypothyroidism #InsightSBS #MultipleEndocrineNeoplasia
#Obesity #Overweight #T1D #ThyroidAwareness
#ThyroidCancer #Triglycerides

# Thomas M. Lee @tmlfox
Capture and list hashtags for healthcare conferences

15th Asia-Oceania Congress of Endocrinology
Cebu Oct 8-11, 2014 #AOCE14

Demonstrate frequency
of use of related
hashtags so as to
facilitate hashtag
selection

Identify most frequent users
and most frequent @mentions
with each hashtag so as to find
the influencers to follow on
your healthcare topic of choice

Determine which healthcare hashtags overall are
most popular at any given time

To provide a live feed of
conversations related to each
hashtag so as to easily
explore what’s currently being
shared on Twitter in your
healthcare topic of choice

Suggested hashtags to follow
#lcsm #gyncsm #bcsm #ayacsm

#LCSM is about sharing information
within the lung cancer community.
http://l Thurs 8 pm EST csmchat.wordpress.com/

2nd Wed of month 9:00 pm EST http://gyncsm.blogspot.com/

Mon 9 pm EST
#BCSM’s mission: to help support, empower and
inform women about issues related to breast cancer
www.bcsmcommunity.org

http://www.huffingtonpost.com/emily-drake/
uniting-advocates-ayacsm_b_5660152.html

#HealthXPH: A Series of Fortunate Events
How it began ...
www.endocrine-witch.net

What is #HealthXPH?
A collaborative effort
www.remomd.com

It’s a collaborative effort
of healthcare stakeholders -
healthcare professionals,
institutions, academe, patients
and policy makers.
What is #HealthXPH
@bonedoc
www.remomd.com Hands 2 by Eastop
http://www.freeimages.com/photo/1434811

What is #HealthXPH?
@bonedoc
www.remomd.com
It will discuss, use and continually push
the boundaries of social media and
other emerging technologies in healthcare to
impact the Philippine healthcare landscape.

It encourages collaboration and application
of emerging technologies to
improve delivery of healthcare.
What is
#HealthXPH?
@bonedoc
www.remomd.com
App Sketching by Johan Larsson,
https://flic.kr/p/dHLKPt

It is open and free.
“Holding hands” by sbekulator http://www.sxc.hu/photo/835200
It aims to educate all healthcare stakeholders.
Image credit:
What is #HealthXPH?
@bonedoc
www.remomd.com

Social media is going to impact
Philippine healthcare. #HealthXPH
wants to make it a positive one.
What is
#HealthXPH?
@bonedoc
www.remomd.com
Paparazzi by Shena Tschofen,
https://flic.kr/p/bEjPKP

What is
#HealthXPH?
@bonedoc
www.remomd.com
Paparazzi by Shena Tschofen,
https://flic.kr/p/bEjPKP
Social media and other emerging technology is
making it easier for patients to access their
healthcare professionals, institutions and policy
makers. #HealthXPh will give insights on
how to effectively manage this upsurge.

Social media opens new possibilities
to participatory medicine
practice in the Philippines.
#HealthXPH is taking advantage of that.
What is
#HealthXPH?
@bonedoc
www.remomd.com
Doctors with patient, 1999 by Seattle Municipal Archives
https://flic.kr/p/7bEsuE

#HealthXPh Discussing Emerging Technologies
that Impact Philippine Healthcare
https://www.facebook.com/groups/HealthXPh/

#HealthXPH
Google Hangout on Air

Impressions
No. of tweets/participant x
no. of followers that
participant currently has;
added up for all participants Multiple Tweets Plain by mkhmarketing

#HealthXPH Symplur Stats
1 Jan – 16 Oct 2014

Participants
1 Jan – 16 Oct 2014

Tweet Activity
1 Jan – 16 Oct 2014

Tweet Activity
2 Jan – 30 Jan 2014

Enabling Community Through Social Media
Gruzd A & Haythornthwaite C. J Med Internet Res 2013;15(10):e248
Social network
measures to
locate
influential
individuals in
community
1 2 3
Total number
of tweets
contributed
Number of
times a
person is
mentioned or
replied to
Number of
times a person
mentions or
replies to
others
in-degree
centrality
out-degree
centrality

1 Jan – 16 Oct 2014
28,338 tweets
1,640 participants
@giasison 4,381
@endocrine_witch
@bonedoc 2,041
@natricer 1,345
yinkavidal 1,124
@healthxph 1,085
@nursefriendly 1,044
@nxtstop1 1,307
@cebumd 659
@jbbc 614
Total number
of tweets
contributed
@endocrine_witch
@giasison 6.037
@bonedoc 3,188
@cebumd 2,111
@yinkavidal 2,065
@nxtstop1 1,903
@jbbc 1,837
@anetto 1,442
@teddybird 1,354
@nursefriendly 464
No. of times a
person is
mentioned or
replied to
No. of times a
person
mentions or
replies to others
in-degree
centrality
out-degree
centrality
1 2 3

Twitter Content Categories
Dann S. First Monday 2010; 15(12)
Conversational
Query
Referral
Action
Response
Phatic
Greeting
Fourth wall
Broadcast
Unclassifiable
News
Headlines
Sport
Event
Weather
Pass
along
RT
UGC
Endorsement
Spam
Status
Personal
Temporal
Location
Mechanical
Physical
Work
Automated
Activity

4/12 Health
blogging 101,
anyone?
3/29 The future of
healthcare in the
Net
3/8 Evaluating
health information
on the Net
1/25 MD-patient
3/22 Use of Twitter
for healthcare
3/1 Online bashing
2/22 #SoMe & the
patient
2/15 #SoMe &
medical
professionalism
2/8 Proper &
Responsible use of
FB by HCPs
2/1 #SoMe & health correspondence
advocacy
1/4 #HealthXPH
launch
1/11 Value of #SoMe
in healthcare
#HealthXPH
3/15 There’s an
app for that!
4/5 SMS as
communication
tool in healthcare
1/18 Use of SMS
between HCPs
Social Media Internet mHealth
topics
Jan-May 2014
3/22 Quality time
in the clinic
5/3 Should we teach
the value of #SoMe
to medical students?
5/10 The MD-patient
fit
5/18 Distracted
doctoring
Quality
Healthcare

www.connectedaction.net
Social network analysis
using NodeXL
Marc Smith
Chief Social Scientist Connected Action Consulting Group

#HealthXPH
Social Media Survey for Filipino MDs
http://healthxph.net/social-media/social-media-usage-survey-among-filipino-physicians.html

I am a physician and I will conduct myself in a manner
worthy of my profession even online.
Whatever I post online in relation to my medical
expertise should be of benefit to my countrymen. I will
prioritize the advancement of health rather than medical
products.
1
2
#HealthXPH

I will not use online platforms to rant against or bash
patients and healthcare professionals.
I will refrain from posting information online that will
compromise patient confidentiality.
3
4
#HealthXPH

Anatomy of
a Tweet Chat
Healthcare
Hashtag Project
Follow me on Twitter! @woofer_kyyiv by Slava
Murava Kiss, https://flic.kr/p/6stzhn
#HealthXPH
Hashtags on FB by Maria Elena
https://flic.kr/p/fk2mHu
HealthXPH logo by Remo Aguilar
www.healthxph.net
TWEET CHAT SCHEDULE: Saturday 9 pm Manila time
@endocrine_witch @giasison @bonedoc @cebumd

#HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

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#HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare