In this presentation I held on The Web and Beyond conference on June 1, 2010, I presented a vision on how to create persuasive context-driven services.

1. how to create
persuasive, context-driven
services
The Web And Beyond 2010, Iskander Smit, info.nl, @iskandr
Dune 4.1 by Daan Roosegaarde

2. Kevin Kelly
The increase of diversity.
Services adapt to the context
of that one person.
http://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php

3. some historic
perspective

4. The Web of Documents
gave us the page rank

5. With the Web of Data we
start to produce and remix

6. We are all conversationalists
in a Web of People

7. A choice rank will define
the Web of Impulses

8. example: Wazww

9. Tim O’Reilly
Devices will all have sensors.
In the end it is about the
services you create using
these sensors.

11. connecting realtime life streams of
the choice we make in all devices

12. we are building platforms,
websites are just touch points

13. ecosystems that are
pervasive and persuasive

14. we grow into
instant personalization

15. we need to tickle people with
action driven experiences

16. half way manufactured services
are completed by using

19. so to sum up
Our life exists of all our realtime life streams.
so companies deliver platforms, not sites
to create pervasive and persuasive ecosystems
that adapt instant to our profiles
which results in impulsed shaped services.

20. three rules
for making things
in the Web of Impulses

21. 1st: an example

22. mobile site exploding function

23. 12 kennismatches toon
http://www.flickr.com/photos/25743783

24. kennerscore 54%
32 kennismatches toon
http://www.flickr.com/photos/tonwesseling/2521831514/

25. three rules
for making things
in the Web of Impulses

26. rule 1
script the service and the
touch points will follow

27. business
business model
context mapping
story telling
customer journeys
experience prototyping
co-design
service blueprint
service scenario’s
people technology
insights concept testing design implement

29. grow of
knowledge
collect
relations

30. rule 2
obey the moment and
go for the complete experience
http://www.flickr.com/photos/mmoorr/1014585072/

32. model user
design
moment
select valuable behavior to support interactions

34. rule 3
create play (but not games)
as recipe for persuasive services
http://www.flickr.com/photos/alper/3958307121

35. Jesse Schell
http://g4tv.com/videos/44277/dice-2010-design-outside-the-box-presentation/

36. being playful
ludic actions
gameplay

37. - collecting
- points
- feedback
- exchanges
- customization
Amy Jo Kim, Shufflebrain

38. play is the free movement
within a rigid structure
Erik Zimmerman, Katie Salen; Rules of Play

39. underspecify

40. Hannah Donovan
Make magic by mixing the right
amount of expected and unexpected
experiences.
http://www.slideshare.net/hannahdonovan/interface-magic

41. 1. focus on the service
and the touch points will follow
2. obey to the moment
to build complete experiences
3. create play
as recipe for persuasion

42. So the Web of Impulses is an exciting new phase
that will trigger a design of a new kind of services.
Both pervasive and persuasive.
To do so we can use three rules to
create impulse shaped services.
Good luck!
Iskander Smit, June 1, 2010
info.nl
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