Flash, CSS, jQuery and an arsenal of powerful web technologies have opened countless avenues for ecommerce companies, allowing them to design and develop exceptional user interfacesfor the ultimate user experience.

1. Planning Ecommerce web development for your
Next Ecommerce Venture?
Flash, CSS, jQuery and an arsenal of powerful web technologies have opened countless
avenues for ecommerce companies, allowing them to design and develop exceptional user
interfacesfor the ultimate user experience.
Furthermore, the prominence of ‘cookie cutter’ templates for ecommerce has
suppressedwebsite concepts that had great potential, making their pages bland and boring.
In order to avoid pitfalls of ecommerce web development, your professional developers must
design a concept that is not only attractive and aesthetically pleasing; it must also strike the
right balance between modern techniques and effectiveness.
Navigation Must be Kept Simple and Easy to Use
Shoppers browsing for products are already facing dilemma as to what to buy and what to
reserve for later. Don’t confuse them further where they have to figure out a way to check
out and pay. They mustn’t be baffled by navigation.Make the site’s navigation intuitive and
easy to understand. Give clear labels that show what the user will get when he/she clicks on
it. Also, clearly mention whether your product is targeting men, women or children and place
navigation in predictable places like top, right, left or front &center.
Expedite Search
Every ecommerce site must allow shoppers to directly reach for the products they want. It
helps with the navigation and supports a situation wherein the user is over-awed by the
excess information he is bombarded with at the home page. For best results, place a search
bar at the top of the web pages where they can be spotted instantly.
Tell Them Where They Are
Before customers can decide where they want to go next on your website, they must know
where they are at that moment. So many online shoppers use Google and other search
engines to reach online stores, those potential customers can enter your website and land at
just about any page. There isn’t that certainty that they will start on the home page. So give

2. them a fair idea about where they stand. Use text and visual clues (breadcrumbs) to better
explain the pages.
Use Facets and Layers on Big Sites
Find Ecommerce web development for your big site. If your ecommerce website has more
than handful product categories and brands with umpteen products, it is wise to introduce
facets and navigation layers. Filters are a convenient way of browsing a store full of
categorized and uncategorized content so your customers can browse and sort by price,
brand, age-appropriateness, brand, relevance or color.
Original source: https://storify.com/iskprotech/planning-ecommerceweb-
development-for-your-next-ec