1. Ismail H. POLAT
Kadir Has University
Department of New Media
15.07.2012 - ISTANBUL

3. Change?

4. A New Century

5. A New Century
Agricultural Age →Industrial Age → New Age

6. A New Century
Agricultural Age →Industrial Age → New Age
Country → City →Metropolis

7. A New Century
Agricultural Age →Industrial Age → New Age
Country → City →Metropolis
Ext. Family → Family →Individual

8. A New Century
Agricultural Age →Industrial Age → New Age
Country → City →Metropolis
Ext. Family → Family →Individual
Nature → Building → Screen

9. A New Generation

10. A New Media

11. The Convergence
DIGITAL
Web2.0
Web3.0
Web1.0

12. The Convergence
DIGITAL
Web2.0
Web3.0
Web1.0
Information

13. The Convergence
DIGITAL
Telecomms Web2.0
Web3.0
Web1.0
Information

14. The Convergence
DIGITAL
Telecomms Web2.0
Media Web3.0
Web1.0
Information

15. A New Media; Cyberspace!
!
Informa3on! Communica3on!
!
!
!
DATA!! !!!!!!!!!!!!!!!!!NETWORK!
! Cyber! !
! Space!
!
! !
! !!!
! !!CONTENT!
Media!

16. Info-Comms-Media Age
1980s → 19 90-2010 → 2010+
Info → Info+Comms → Info+Comms+Media
IT → ICT → ICM
Data → Data+Net → Data+Net+Content
Info. → Socialisation → Prod(Consump)tion

17. Info-Comms-Media Age
1980s → 19 90-2010 → 2010+
Info → Info+Comms → Info+Comms+Media
IT → ICT → ICM
Data → Data+Net → Data+Net+Content
Info. → Socialisation → Prod(Consump)tion
It’s not a technology, it’s a living space!

18. New Media; Evolution

19. New Media; Evolution
Web1.0 Web2.0
Information + Socialisation
Corporate User
Generated + Generated
Content Content
Text, Picture + Video
Man-Machine + Man-Man
Web portal + Search Engine

20. New Media; Evolution
Web1.0 Web2.0
Information + Socialisation Social Media
Corporate User
Generated + Generated
Content Content
Text, Picture + Video
Man-Machine + Man-Man
Web portal + Search Engine

21. New Media; Evolution
Web1.0 Web2.0
Information + Socialisation Social Media
Corporate User
Generated + Generated
Content Content
Text, Picture + Video
Man-Machine + Man-Man Google
Web portal + Search Engine

22. New Media; Evolution
Web1.0 Web2.0
Information + Socialisation Social Media
Corporate User
Generated + Generated
Content Content
Text, Picture + Video Youtube
Man-Machine + Man-Man Google
Web portal + Search Engine

23. New Media; Evolution
Web1.0 Web2.0
Information + Socialisation Social Media
Corporate User
Generated + Generated Facebook, Twitter, blogs, etc.
Content Content
Text, Picture + Video Youtube
Man-Machine + Man-Man Google
Web portal + Search Engine

25. A Media Driven by users
Search/Find → Experience → Share
- Social Music (find, play, share)Last.fm
- Social Game (find, play, share)Farmville
- Social Shopping (find, buy&use, share)Gilt
- Social TV (Find, watch, share)Get Glue

26. New Media; Stats
# Mobile Subs: 6.000 M (TR: 66 M)
- Mobile Internet: 1.000 M (TR: 9 M)
# Internet Users: 2.300 M (TR: 35 M)
- Blogspot: 1.000 M (TR:0.05 M)
- Facebook: 901 M (TR: 31 M)
- Twitter: 240 M (TR: 7 M)
- LinkedIn: 150 M (TR: 1M)

27. New Media; Definition
New Media is;
- a new communication medium on the Net!
- a multi-discipliner concept that researches and
studies on the personal, social, economical,
political and other consequences of cyberspace.
New Media Truths:
- Not only Internet, but also mobile and etc.
- Not an order, quite contrary chaos

28. New Media≠Trans Media

29. New Media≠Trans Media
Transformation of Classical Media
- Publishing: From paper to tablet
- Broadcasting: From passive to interactive

30. New Media≠Trans Media
Transformation of Classical Media
- Publishing: From paper to tablet
- Broadcasting: From passive to interactive
Brand New Media
- Blog
- Wiki
- Social Media
- Mobile Apps

31. New Medium; New Device
Info Comms
Cyber
Device
Media

32. New Device

33. New Device+

34. New Media;Newbies
Digital Natives

35. New Media; TransGen
Digital Immigrants

36. New Media;Oldies
Digital Dinosaurs

37. New Media; New Individual
The Class of 2015

38. New Media; New Individual
Interactive
- Alone together
- Online Consumption/Production of emotions/thoughts
- Shareaholic
- Open (Transparent)
The Class of 2015

39. New Media; New Individual
Interactive
- Alone together
- Online Consumption/Production of emotions/thoughts
- Shareaholic
- Open (Transparent)
Digital
- New Forms, Productions and reproductions
- Virtualisation
- Personalisation
The Class of 2015

40. New Media; New Individual
Interactive
- Alone together
- Online Consumption/Production of emotions/thoughts
- Shareaholic
- Open (Transparent)
Digital
- New Forms, Productions and reproductions
- Virtualisation
- Personalisation
Time-Space Independent
- Anytime, Anywhere engagement (Mobilisation)
- Problems due to transition between physical and cyber spaces
The Class of 2015

41. New Media; New Societies+
New Identities (Real/Fake/Thing)
Socialisation beyond physical borders
Away from physical world’s rules, laws, etc.
Changing moral standards (i.e. privacy)
The unification of the globe!

42. New Media; New Societies-
Viral spread of unclear information
Cyber Crimes
Defamation
Child porn
Cyber bullying

43. New Media; New Economy
ICM Integration of classical industries
Collapse of traditional economic models
Rise of cyber enterpreneurship
Virtualisation of Content

44. New Media; New Business
Innovative Business Models
- Free
- Freemium
- Long Tail
New Business Lifestyle
- Home-Office/Coffee-Office/No-Office
- Freelance
- 7/24 Work

45. New Media; New Jobs
Social Media Experts
Online Reputation Managers
Copyrights/Content Managers
Online Educators
Distant HealthCare Experts

46. New Media; New Politics
Clash of generations
- Lack of communication
Big Brother vs Little Brother
- Censorship vs Hacktivism
- Surveillance vs Anonymity
- Copyright vs Piracy
- Opacity vs Transparency

47. New Media; New Politics
Freedom of Internet=Freedom of me
- Wikileaks
- Arab Spring
- Indignados
- Occupy Wall Street Movement
- Anonymous
- Pirate Parties

48. Examples (Business)
Music Industry
- Content/Copyrights chaos
- Napster, The Pirate Bay, etc.
- Pirate Parties
- Piracy is a fact and will be considered as a
business model of the future!

49. Examples (Political)
Arab Spring
- Political Chaos
- Enabled and catalysed the revolutions in
Tunisia, Egypt and others
- Effective use of Twitter, Facebook & Blogs
- Alternative ways in case of outage

50. Examples (Economical)
Advertising
- Tax Chaos
- Business without tax
- Governments complains but no response

51. Conclusions
Global Cooperation is necessary to
minimize the cyber problems
A merge between cyber and physical spaces
is mandatory.
A National New Media Literacy Program
- Integration to education system
- Social Campaigns for raising the awareness

52. The Future
Web1.0 Web2.0 Web3.0
Man-Machine + Man-Man + Machine-Machine
Corporate User Collective
Generated + Generated + Generated
Content Content Content
Text, Picture + Video + 3D
Web Portal + Search Engine + Virtual Assistant
Information + Socialisation + Semantic

53. The Rise Of Machines

54. Thanks!
E-mail: ismail.polat@khas.edu.tr
Blog: http://ismailhpolat.com
Social Media:
- http://twitter.com/ismailhpolat
- http://tr.linkedin.com/ismailhpolat
- http://facebook.com/ismailhakkipolat