Between The Keyboard And The Chair - Cybersecurity's Secret Weapon People are usually dismissed as Cybersecurity's weakest link, but what if they weren't? What if instead they could be a secret weapon? This session will focus on moving away from basic cybersecurity awareness toward building a comprehensive cybersecurity wellness program that uses communication, recognition, and incentives to build relationships with employees. In turn, the presentation will also examine the measurable return on investment for cybersecurity education as compared with the traditional investment in technology controls. George Finney, J.D., has worked in Cybersecurity for over 15 years and is the author of the book No More Magic Wands: Transformative Cybersecurity Change for Everyone. He is currently the Chief Information Security Officer for Southern Methodist University where he has also taught on the subject of Corporate Cybersecurity and Information Assurance. Mr. Finney is an attorney and is a Certified Information Privacy Professional as well as a Certified Information Security Systems Professional and has spoken on Cybersecurity topics across the country.