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Finding Your Audience Online

This short webinar explains how to find your audience online using tools like Google Alerts, Twitter and reverse link searching.

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Finding Your Audience Online

  1. 1. bringing nonprofit research into focus IssueLab Gabriela Fitz Co-Director, IssueLab [email_address] Finding Your Audience Online
  2. 2. bringing nonprofit research into focus Image provided under a CC license by Glenn Zucman IssueLab Finding Your Audience Online
  3. 3. bringing nonprofit research into focus IssueLab Finding Your Audience Online
  4. 4. bringing nonprofit research into focus IssueLab Finding Your Audience Online
  5. 5. bringing nonprofit research into focus IssueLab Finding Your Audience Online
  6. 6. bringing nonprofit research into focus IssueLab Finding Your Audience Online
  7. 7. bringing nonprofit research into focus IssueLab Finding Your Audience Online
  8. 8. bringing nonprofit research into focus IssueLab Finding Your Audience Online
  9. 9. bringing nonprofit research into focus IssueLab Finding Your Audience Online
  10. 10. bringing nonprofit research into focus IssueLab Finding Your Audience Online
  11. 11. bringing nonprofit research into focus The Twitalyzer solution is our measure of "influence in Twitter" calculated based on: Your relative reach in Twitter, measured by the number of followers you have . Your relative authority , measured by the number of times you are "retweeted” Your relative generosity , measured by the number of times you "retweet" others Your relative clout , measured by the number of times you are referenced by others Your relative velocity , measured by the number of updates you publish over a seven day period. IssueLab Finding Your Audience Online
  12. 12. bringing nonprofit research into focus IssueLab Finding Your Audience Online
  13. 13. bringing nonprofit research into focus IssueLab Finding Your Audience Online
  14. 14. bringing nonprofit research into focus How IssueLab can support dissemination efforts 1. List your research with IssueLab. Its free. 2. Partner with IssueLab to keep us updated about your research. When you create a contributor account on IssueLab you will see the option to partner. 3. Get in touch with us about our custom services , helping you to map your social media landscape. 4. Consider releasing your research under an open license . IssueLab Finding Your Audience Online
  15. 15. bringing nonprofit research into focus Gabriela Fitz Co-Director, IssueLab [email_address] 773-649-1790 Twitter: @issuelab Facebook: www.facebook.com/issuelab Blog: http://issuelabfootnotes.blogspot.com/ IssueLab Finding Your Audience Online

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