Mission, key people, case studies, references.

1. Noe’s Ark Advertising Agency
Company presentation

2. © 2009 Noe’s Ark
Introduction
It is a pleasure for us that you have heard about
us. Welcome!

3. © 2009 Noe’s Ark
We bring brands to life.
We connect brands to people.
We believe in the power of great ideas.
We drive our Clients’ visions forward.

4. © 2009 Noe’s Ark
The Ark
Noe’s Ark Advertising Agency is an independent
agency, founded in 2001, Budapest.
We offer tailor-made, creative and effective
solutions for our Clients in all areas of marketing
communication.

5. © 2009 Noe’s Ark
The management
1993–1995 DDB Needham Worldwide Advertising Agency, Budapest – account executive
1995–1996 Multichoice Magyarország Kft. – marketing manager - Middle Europe
1996-1999 McDonald’s Hungary Kft. – marketing supervisor (In-Store Marketing and Kids Marketing)
1999–2000 Well Advertising and PR Agency – client service director
2000–2001 Conoco and Jet – marketing consultant (online/offline) planning/execution
2001– NOE’S ARK Advertising Agency – managing director Noémi Felker
Managing Director
1996 - 2001 Well Advertising- and PR Agency – creative director
2001 - NOE’S ARK Advertising Agency – creative director
Awards:
1996 – Best Worldwide Cherry Coke Campaign
2000 – Golden Blade Advertising Festival - Silver Blade Award
2001 – RMB Hungary Award - The Award of Best Young Creative
2003 – Golden Blade Festival - Bronze Blade
2004 – Leaf Festival, Lissabon - Shortlist
2005 – RMB Awards - Shortlist
2005 – Effie - Shortlist
2006 – Best Co-Brand Credit Card Campaign - Citigroup Europe, Africa, Middle-East region
2007 – Golden Blade Festival - Bronze Blade
2007 – Effie - Golden Effie
2008 - Effie - Bronze Effie
István Cseperkálo
Creative director

6. © 2009 Noe’s Ark
Our strategic
partner
MORNING DESIGN (renamed NAMELESS
BRANDS) is an independent brand
agency, founded in 2003, based in
London, Clerkwell
Its staff have worked in management position at
Companies such as:
Landor, Futurebrand, Wolff Olins, Enterprise IG

7. © 2009 Noe’s Ark
What we deal with
Marketing & communication strategy
Brand image & brand building
Advertising

8. © 2009 Noe’s Ark
What we think about effective
communication
We believe in the power of integrated messages.
We believe it is worth communicating in a tool specific but harmonized way.
We should be creative on every field, but keep in mind the original objective and message.
Integrated campaignATL
BTL
Alternative / gerilla
Online
PR

9. © 2009 Noe’s Ark
Our brand experience

10. © 2009 Noe’s Ark
Our Clients about Us
Creative
Fast
Flexible
Precise
Reliable
Opened
Source: Mirror 2005 (a research made among our Clients, by Kaviár
Marketing Consultant Company, Dr. Örs Megyer)

11. © 2009 Noe’s Ark
The Trade about Us
Dynamically developing
Creative, innovative
Great team
Small, familiar
Source: TNS Hungary (Kreatív Magazine, agency research,
2006)

12. © 2009 Noe’s Ark
Our professional
recognition
Golden Blade Advertising Festival 2003, Radio Spot Category, Bronze Blade
Award - Durex Performa Launch Campaign
Leaf Festival Lisbon 2004, Print category: Shortlist - Durex Performa
Citylight and indoor Posters
RMB Awards 2005: Shortlist - Durex Performa Launch Campaign
Effie Awards 2005: Shortlist - Exit Magazine Launch Campaign
Golden Blade Advertising Festival 2007, BTL based complex
campaign:Bronze Blade Award - AXE Bodysutra campaign
Effie Awards: 2007 Golden Effie Award - AXE Bodysutra campaign,
2008 Bronze Effie -Durex campaign

13. © 2009 Noe’s Ark
Organizational
memberships

14. © 2009 Noe’s Ark
CASE Studies

15. © 2009 Noe’s Ark
Axe body spray dormitory activation
The brief
The education of the users (young boys) for using the product daily
and through the whole body and to make a memorable experience
about the product.
Objective: 12,7% market share, 20% sales increase, 30%
spontenous brand awarness
The most important information
Insight: Mating is an important activity for young boys. The main
point of the success is to feel themselves good, look good and
smell good.
The most important point of the communication: „Show them the
way” - to recognise that Axe helps in the area of mating and
seduction.
The spirit of the brand
“Cool and trendy, the key for successful mating”
What we performed
Execution of dormitory activations in Budapest and the countryside
with the help of the CKM Bikini Team, planning and executing
dormitory POS materials, metro poster, freecard, magazine,
internet, chat forum and radio appearances, own website, werkfilm,
gerillafilm.
The result
12,7% market share, 30% sales increase, 43% spontenous brand
awarness
There are many visitors of the www.bodysutra.hu website even
nowadays as well.
Awarded:

16. © 2009 Noe’s Ark
Axe body spray dormitory activation
Awarded:

17. © 2009 Noe’s Ark
Axe body spray dormitory activation
Awarded:

18. © 2009 Noe’s Ark
Malév-Citibank CREDIT CARD
The brief
The visual planning and launching into the Hungarian market
of the Malév-Citibank credit card product. As a product and
service it was equally important to communicate the right
message and to create a new brand identity.
The most important information
The Malév-Citibank credit card is a credit card that is unique
in the Hungarian market because while using it the owner
gets points without doing anything else than using it.
Collecting these points results a free ticket for its user.
Claiming for the card means that the owner becomes the
member of the Malév Duna Club automatically.
The spirit of the brand
The promise of financial and physical freedom
That we performed
Credit card design
Forming style of the message/stress
Developing the guideline of the launch communicational
campaign, creating and executing the creative conceptions.
Producing the outdoor, press, POS ads and Malév board film,
etc.
The result
The launch of the card and the campaign started in 1th Aug.
2006. The campaign is still so successful, that 60-80 daily
claims for cards have been arriving to Citibank even recently
as well. 10,000 MC credit card holders by Aug.2007.
Awarded: Best Citigroup Co-brand launch campaign
in Europe, Middle-East and Africa

19. © 2009 Noe’s Ark
Malév-Citibank CREDIT CARD
Awarded: Best Citigroup Co-brand launch campaign
in Europe, Middle-East and Africa

20. © 2009 Noe’s Ark
Durex tingle
The brief
Planning and executing creative conceptions for the launch of the Durex Tingle
and Durex Play Tingling products in the Middle-European region.
The most important information
The creative primarily has to communicate and support the launch of the new
products, emphasising the product benefit, the “new position” of Durex and the
most important characteristics of the brand that are quality and easy on shape.
The communication should work on long term and to be adaptable equally for
several media types and several countries. It is an important goal that the
creative conception could establish the communication of the similar type of
these products in the future.
The spirit of the brand
Playful sex, safety, comfort, easy-on
That we performed
We put the USP of the product into the center of the creative idea. (Primary message:
The new Durex Tingle condom and Durex Play Tingling lubricant gives you a
pleasurably tingling experience and helps to improve your sexual life.) With the help
of the Durex Tingle the user can get an unearthly experience, that we show in a visual
gag that takes the product into the center.
The visual gag and the headline are shtick. The unearthly paralel strengthens the
novelty of the product. The graphical execution refers to the packing that strengtens
the identification.
It is important that the qualty of the execution supported our message in connection
with the “Durex quality”.
The result
The campaign turned to be so successful that later other countries out of the region
bought and used the creative materials. Requests arrived even from the Arabian
areas, but the local law do not allow the visual appearance of condoms, they could
not use them.
Awarded:

21. © 2009 Noe’s Ark
Durex tingle
Awarded:

22. © 2009 Noe’s Ark
EXIT product launch
The brief
The corporate issue of one of Hungary’s biggest media company, Sanoma
Budapest Publishing Inc. and one of Hungary’s leader company on the indoor
market, Boomerang Media is a free program magazine for young people
between 18-25 was to be launched. The task was to plan and execute a target
audience relevant and shtick strategic and creative campaign
The most important information
The function of the product is to show the way for young people where to go
out and have fun, and what is trendy helping them with these information to be
up to date. The program magazine for the young people is issued once a
week, and focuses on Budapest and its environment in its content and in
distribution as well. The program magazine gives information on the events,
programs and free time activity ways on the next week of the issuing in a form
of easy to understand, and contains other information, critics and interviews as
well in an amusing way.
The spirit of the brand
Cool, entertaining, “says the cert”
That we performed
In a unique way different creative plan was created for each medium, but all the creatives
suggested the same message and with the help of that they showed the variegation, showing
visually different things. For example, each radio channel got a radio ad that had the same
style as the musical taste of the listeners of the given radio channel, unique tools used in
the underground, print free card, billboard, and banners. The created TV spot was so
successful between the members of the target audience, that it was circled around on the
Internet as a spam.
The result
The results of the survey followed the campaign were really prosperous:
28,6% spontaneous brand knowledge on average, 13,6% spontaneous ad knowledge on
average - the total spontaneous spontaneous knowledge index become more than three
times bigger than the knowledge of Flyerz (52,6% vs. 15,5%), - the reading of Exit is
almost four times bigger than Flyerz (21,5% vs. 5,6%), -a good index in connection with
the Exit magazine is loyality, - taking into consideration the readers’ preference, the leader is
Pesti Est, but on a scale of 10 grades not even 1 grade is the difference between it and Exit
(7,65 vs. 6,72).
And above all these it become shortlisted on the Effie gala as well.
Awarded:

23. © 2009 Noe’s Ark
EXIT product launch
Awarded:

24. © 2009 Noe’s Ark
CASE Studies – morning design

25. © 2009 Noe’s Ark
The body shop
The brief
The Body Shop had not had a design overhaul since it was launched in
1976. Nameless were brought in to look at all aspects of the brand, from
the identity through to store signage, packaging and promotions
The key insights
The brand identity was not as clear or as strong as it could be.
The core values were getting lost.
Stores were notoriously difficult to navigate and customers were getting
lost.
Brand applications across all channels was very disparate.
Other stores had jumped on The Body Shop bandwagon and were doing
things better.
The spirit of the brand
Great stories to tell. Great products to sell.
What we did
Created a much cleaner, fresher, more contemporary brand logotype and symbol.
Developed new typographic, colour and image styles to support this.
Brought the core values back to the forefront under the new umbrella statement
‘Made with Passion’.
Brought back great product stories and put them on packs and posters.
Developed principles and designed key signs for all new stores.
Designed and created a comprehensive set of brand guidelines for correct and
consistent applications.
The result
New test stores increased profits by 20%. In 2005 The Body Shop bucked the high
street trend.
Total retail sales growth up by 5% and the retailer is planning a 15 to 20% growth
in operating profit for the current financial year.
March 2006 The Body Shop sold to L’Oreal for £625m.

26. © 2009 Noe’s Ark
Puma

27. © 2009 Noe’s Ark
Wizz Air
The brief
Refresh the brand look and feel applied to a series of key brand applications
and to support the marketing team in building brand awareness in the UK.
The key insights
Market insights – We discovered people want:
‘More for less’ – value=savings of money and best use of time
Truly new – a redefine experience
To enjoy freedom of choice, individual control and flexibility
To travel more, farther and with friends & family
Travel in Eastern Europe was:
Subject to control, difficult, hassles, inconvenient and required patience
Part of ‘socialising’ experience (in order to cope with stress and strain)
Infrequent and varies by train, bus and private car… not really by air
Key factors to establish a new differentiating brand within the travel sector:
Europe doesn’t need another new airline
Europeans do want more choice, freedom and enjoyment from what travelling
can do for them
Create choice, service and value that re–define the consumer ‘experience’
and transform the market
The spirit of the brand
Now we can all fly…
What we did
We have been the brand guardians since day one. Our core team has been involved in
the creation of the brand platform and creative outputs.
In 2006 we were appointed to develop an ‘on-board’ advertising campaign to raise the
profile of Wizz in the UK market. The key objectives of the campaign were to drive
people to the website, raise brand awareness and introduce new European destinations.
The successful campaign appeared in Luton airport and over 20 London Tube stations.
The campaign was also adapted in a series of newspapers and travel and lifestyle
magazines.
The website, their core brand application, has been totally updated by
nameless and will be launched late 2006.
We are currently updating the brand guidelines to refresh, add clarity and consistency.
The results
Since launched in 2004, Wizz is now the third largest low cost airline in europe and the
largest in Eastern/Central Europe.
From a soft launch in 2004 with 2 bases and 6 aircrafts, Wizz has now established its
strong presence with 4 core bases, more than 40 destinations and 24 new aircraft.

28. © 2009 Noe’s Ark
Wizz Air

29. © 2009 Noe’s Ark
The body shop
The brief
The Body Shop had not had a design overhaul since it was launched in
1976. Nameless were brought in to look at all aspects of the brand, from
the identity through to store signage, packaging and promotions
The key insights
The brand identity was not as clear or as strong as it could be.
The core values were getting lost.
Stores were notoriously difficult to navigate and customers were getting
lost.
Brand applications across all channels was very disparate.
Other stores had jumped on The Body Shop bandwagon and were doing
things better.
The spirit of the brand
Great stories to tell. Great products to sell.
What we did
Created a much cleaner, fresher, more contemporary brand logotype and symbol.
Developed new typographic, colour and image styles to support this.
Brought the core values back to the forefront under the new umbrella statement
‘Made with Passion’.
Brought back great product stories and put them on packs and posters.
Developed principles and designed key signs for all new stores.
Designed and created a comprehensive set of brand guidelines for correct and
consistent applications.
The result
New test stores increased profits by 20%. In 2005 The Body Shop bucked the high
street trend.
Total retail sales growth up by 5% and the retailer is planning a 15 to 20% growth
in operating profit for the current financial year.
March 2006 The Body Shop sold to L’Oreal for £625m.

30. © 2009 Noe’s Ark
The body shop

31. © 2009 Noe’s Ark
other references

32. © 2009 Noe’s Ark
complex campaigns
executed on both ATL+BTL tools
AXE activation, 2008
- planning, execution (citylight, press ad, leaflet, web, event, PR)

33. © 2009 Noe’s Ark
complex campaigns
executed on both ATL+BTL tools
AXE Maxe activation, 2007
- planning, execution (citylight, press ad, leaflet, web, event, PR)

34. © 2009 Noe’s Ark
complex campaigns
executed on both ATL+BTL tools
AXE Maxe activation, 2007
- planning, execution (citylight, press ad, leaflet, web, event, PR)

35. © 2009 Noe’s Ark
complex campaigns
executed on both ATL+BTL tools
Sony Christmas all-brand promotion, 2002
- planning, execution (bilboard, citylight, POS, radio)

36. © 2009 Noe’s Ark
complex campaigns
executed on both ATL+BTL tools
Durex Performa product launch campaign 2003
-creative planning and production, media buying
(citylight, indoor, radio promotion, Internet)

37. © 2009 Noe’s Ark
complex campaigns
executed on both ATL+BTL tools
Scholl Fresh launch campaign, 2005
- planning, production (citylight, leaflet, print insertion, POS kit, sales folder)

38. © 2009 Noe’s Ark
complex campaigns
executed on both ATL+BTL tools
Christmas all-brand promotion, 2003 - planning, execution, production, (citylight, internet banner, POS, radio eDM)

39. © 2009 Noe’s Ark
T-Kábel summer campaign (promotion+brand image change), 2005
print, citylight, poster, bilboard, leaflet, Internet, TV spot, radio spot - planning, production
complex campaigns
executed on both ATL+BTL tools

40. © 2009 Noe’s Ark
complex international campaigns
executed on both ATL+BTL tools
Sony VPL-CS5 Multiscreen product launch Middle-East Europe, 2002 - planning, execution, production, media buying, (press, POS, PR)

41. © 2009 Noe’s Ark
adaptation of international TV, press, poster
ads, prospects

42. © 2009 Noe’s Ark
creative press ads
Libresse Invisible promotion, 2002
- pruduct sample+questionnaire insertion
Sony Multiscreen product launch, 2002
-“Playmate” press ad in Playboy
Startlap Kártyavadászat promotion, 2004
- promotional card insertion

43. © 2009 Noe’s Ark
brand image
ÖRT image refreshment, 2005
Scholl Fresh sub brand
image, 2004

44. © 2009 Noe’s Ark
brand image
Sanoma subscriber communicational image, 2004
- planning (envelope, note paper, postcard)
Gyöngy Pharmacies
communicational image, 2008

45. © 2009 Noe’s Ark
transport ads
Electro World Christmas tram ad, 2005

46. © 2009 Noe’s Ark
BTL campaigns
Carlsberg HORECA promotion, 2005
- planning, production and execution of promotion (concept, poster, leaflet, presents),

47. © 2009 Noe’s Ark
BTL campaigns
Sony Ericsson promotion, 2008
- planning, production and execution of promotion (concept, leaflet, bus-decoration),

48. © 2009 Noe’s Ark
BTL campaigns
Sió Vitatigris promotion, 2008
-planing and execution (concept, tools, sampling)

49. © 2009 Noe’s Ark
DM campaigns
Vodafone Nokia 7650 promotion, 2002
- planning, production, execution
Budapest Bank EVA Debit “3D pop-up” DM
- planning, production, execution
VitaMAX Joker DM campaign, 2003
- planning, production, execution

50. © 2009 Noe’s Ark
webdesign & online campaigns
Margit Palace website, 2003
- design, programming
Axe microsite, 2008
- design, programming
McDonald’s Happy Meal online promotion 2009
- design, programming

51. © 2009 Noe’s Ark
POS materials
CL-10 product launch campaign and trade promotion, 2003 -
planning, production (hanger, standy,
wobbler, sales folder)

52. © 2009 Noe’s Ark
leaflets, prospects
Budapest Bank Corporate Section, 2005
- development of the leaflet structure, planning, execution
Margit Palace prospect, 2003
- planning, production

53. © 2009 Noe’s Ark
creative sales folders
Libresse Micro sales folder, 2002 - planning, execution
Durex sales folder + B2B promotional leaflet, 2002 - planning, production

54. © 2009 Noe’s Ark
standies
Durex display,
2002 - planning, production
Scholl Fresh, 2005 - display
Sony Network-Walkman
and Memory Stick display
2003, 2002
- planning, production
Carlsberg retail trade promotion, 2005
- POS display planning, execution

55. © 2009 Noe’s Ark
press conferences
Eye Toypress conference, 2003
- planning, execution
Digital camera press conference
(SONY DSC-F828), 2004 - planning, production, execution

56. © 2009 Noe’s Ark
partner conferences
SOCE International Dealers’ Conference, 2003
- planning, production, execution
Sony dealers’ conference, 2004 spring -
planning, production, execution

57. © 2009 Noe’s Ark
partner conferences
Goodyear-Dunlop dealers’ conferencece, 2004 - planning, production, execution
Sony Hungária Kft.
10th Year anniversary event 2004
- planning, production, execution

58. © 2009 Noe’s Ark
exhibition stands
Sony Home Theater and Hifi Show, 2002
- planning, production, execution (decoration, POS) Home Theater and Hifi Show, 2005
- planning, production, execution
(decoration, POS))

59. © 2009 Noe’s Ark
Further references
For further - including TV, radio and banner - references
please contact us on one of the accessibilities given on
the next page!
Thanks.

60. © 2009 Noe’s Ark
Thank you for your
attention!
Noe’s Ark Advertising Agency
H-1016 Budapest,
Mészáros Str. 38.
Tel.: (+36 1) 489 0580
Fax: (+36 1) 489 0581
www.noesark.hu
e-mail: info@noesark.hu