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A Complete Content Strategy in 2 Hours a Week
12 Oct 2016•0 j'aime•276 vues
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This presentation was created for members of the Venture Out accelerator in NYC. It covers a high level strategy on creating content that resonates with your target audience consistently.
Victor M RamirezSuivre
Managing Director at An Abstract Agency à An Abstract AgencyPublicité
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A Complete Content Strategy in 2 Hours a Week
- A Complete Content Strategy in 2 Hours a Weekcc: Anil Jadhav - https://www.flickr.com/photos/32953459@N00
- About Us • Copyblogger Certified Content Marketers • LeadPages Certified Conversion Specialists • Badged Google Partners
- Content Is King cc: Gwenaël Piaser - https://www.flickr.com/photos/22841923@N02
- How to Make Great Content? cc: Nazmul Hossain [ON/OFF] - https://www.flickr.com/photos/69153647@N08
- Content Strategy cc: Mukumbura - https://www.flickr.com/photos/11738433@N03
- 2 Hours a Week • Who it's for • Why it exists • What it is • Where to promote it
- Who is your ideal customer? cc: Great Beyond - https://www.flickr.com/photos/26104563@N00
- Before You Do Anything Else You must identify your ideal customer. cc: e_monk - https://www.flickr.com/photos/10676369@N07
- Identify Your Ideal Customer • Interviews • Surveys • Purchase history • Pricing structure
- Where do they hang out? cc: Nick-K (Nikos Koutoulas) - https://www.flickr.com/photos/33284937@N04
- What are their problems? "Pain points" cc: colemama - https://www.flickr.com/photos/33901022@N00
- Identify Your Ideal Customer • Quora • Amazon reviews • Competitor complaints • Rival IQ
- Why create content? cc: Alejandro Castro - https://www.flickr.com/photos/8063328@N06
- Content Goals 1. Sharing 2. Discussion 3. Lead generation 4. Sales
- Content Goals • Authority • Customer loyalty • Increase exposure • Attract partners • Overcome objections • Test new ideas
- Now What? cc: laffy4k - https://www.flickr.com/photos/73207064@N00
- Allocate Resources
- Mix It Up • Quick fixes • How to's • Long form guides • Entertainment • Brand connections • -5% sales
- The 5C's of Content • Copywriting • Context • Cornerstone • Connection • Conversion
- Distribute Automation makes this faster cc: Tetra Pak - https://www.flickr.com/photos/45782447@N02
- Test Remember Google Analytics? cc: Daniel Kulinski - https://www.flickr.com/photos/7729940@N06
- What Makes it Great? cc: WanderingtheWorld (www.ChrisFord.com) - https://www.flickr.com/photos/44028103@N07
- Summary • Research • Prioritize • Create • Distribute • Test
- Your Move. cc: teliko82 - https://www.flickr.com/photos/8727395@N04
- Get the Deck AnAbstractAgency.com/venture-out/
- Thanks. Any questions?
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