Sumedh Nene LinkedIn for IT Professionals IT Club GTA Kick-Off Meetup on February 4, 2015 http://www.meetup.com/it-club

1. Make your LI Profile ROAR…

2. SUMEDH NENE
Owner of CrackerJack WordSmiths
Singapore, India, Australia, Europe, US and Canada
HP Cisco Philips Sun Levi’s Deutsche Bank
Siemens CIBC TD Scalar OPS (MAG, MCYSS)
Lead Instructor @George Brown | Self Employed
Communications Expert
Social Media Professional (Media Citations)

3. STOP!!!
Having Linkedin Fatigue?

4. why, why, Why??
• 332m users
• 175k new profiles @2/s
• 50m last year alone
• 1m+ groups
• 187m unique visitors/month
• 200 countries, 20 languages
The company I worked for recently closed.
I got on LinkedIn with a small announcement
that I was looking for work and also added that
to my profile headline… started looking through my contacts
for who’s connected to whom. Saw a name being a second
connection… the person was something I was interested in
learning about. Sent an invite to connect, he accepted, and
emailed me later that he read my profile and needed someone
with my skills. Five days after the company I was working at
closed, I started my new and very exciting job.

5. Be Found Get Noticed
Out of focus if you are not on Linkedin
prospects & opportunities
passive incoming queries
being found and contacted
getting noticed as an expert
creating your personal brand

6. If you are Feeling Stuck here’s what to do…

7. Make few easy tweaks for maximum reach
Be Found
1. Optimize key(word)
2. Build network (who & how many)?
3. Brand as Top-of-the-list Expert
Use Technology
eGrabber SocialOomph LI Crawlers
Being Found is essential

8. BeFound
Ideal RoleKeywords
• 4-5 word phrase
• Popular in your industry?
Wordle.netSEO Profile
• Copy – paste JDs and peel out keywords
• Sprinkle: Headline, Current & Past Title, Summary, Skills
Super ConnectorsNetwork
• 3 degrees
• 500+

9. Primary Phrase = desired job title
<Snr. Manager of Quality & Testing, Manufacturing>
4-5 word phrase
<Quality Assurance Manager Manufacturing>
<Database Administrator Oracle DB2)
<Technical Writer, Trainer, Media Citations>
Ranks you on any combination
Too long dilutes results
Ideal Role

10. Resumes
Copy job description
Paste into a cloud tool
Peel out keywords
Linkedin Profile
Your domain websites
Companies interested in
Sprinkle generously
Word Cloud

11. Don’t be hard
Be Smart on your profile
Optimize

12. Headline
Keyword Packed
Power Statement

13. Solving urgent leadership problems, when
your CEO steps down, I step up
Engineering Executive ◘ English/French
Fluent ◘ Six Sigma Black Belt ◘ Strategic
Leader
I sell your home in 21 days or I buy it
Helping Companies Translate Their Business
Goals and Ideas to Operational Reality and
Positive ROI
Accomplished Corporate Executive ◊ Project
Management Expert ◊ Yoga Addict ◊
Thought Leader
IT Specialist Devoted To Creating Stable,
Scalable Solutions for Small Businesses
120 char – CHOOSE WISELY

14. Headline Generator
1. Begin with an Adjective
2. Add your Role/Position
3. Add App/ Methodology
4. Add a Suffix
5. Use Bullets
Project Manager, IT Recruiter, Database
Administrator, Developer, IT Consultant,
Mobile Developer
Expert, Skilled, Certified, Dynamic,
Effective, Capable, Energetic,
Innovative, Gifted, Freelance
• ☼ ☺ ● ◊ ♦ ◘ ♫ ■ ▪ ▬ ▫
Google Analytics, Social Media, CRM,
Sales Force Automation, Personal
Branding, Project Management,
Leadership
Addict, Guru, Expert, Coach, Entrepreneur,
Specialist, Optimizer

15. BIG Network
3 degrees
Super Connectors: 500+ Folks
Unknown people > Friends:
• Offer Introductions
• Help them
• Splash Around
Me 1366 18.5m
Engage

16. Engage
• Status updates
• Follow companies
• Check out Pulse – share
• Who’s viewed you
• Be alive on groups (increases views 4x)
• Endorse & Recommendations
• Interact with your network: b’days, anniv…
Automate

17. Automate
eGrabber
• Research prospects
• build lists: prospect, cold
calling, mailing
SocialOomph
• Schedule Tweets and Shares
• Track Keywords and get alerts
• Use RSS Feeds
Crawlers
• App crawlers searched profiles
• Increases profile views
• Saves time - cutting manual
labour

18. Get Cranking
Finalize Keyword Strategy
Build your key phrase
Use Word Cloud
Grab your keywords
Grow your Network
Connect strategically
Become a super Connector
Optimize Profile
Hit the 5 sweet spots
Rock your headline

19. To your success
Media Authority
LI Profile
Tech Docs
sumedh.techwriter@gmail.com 416-317-6597