iPhone application design assignment, done for Cellular Product Design course at IDC.

1. PhotoChallenge
Itamar Gilon, Sharon Heller, Nitzan Gold

2. Pitch
PhotoChallenge is a photography
oriented scavenger hunt game that
sends users outside, encouraging
creativity and fun.
Players get a predefined set of objects to
photograph in a single or multiplayer
interactive experience.

3. Brain Storming

4. Evaluation Matrix

5. Idea Flow
1. Beerformation
2. Obsession-> PhotoChallenge

6. Target Audience
Both genders, ages 16-30, minimal
technological orientation (know how to
download and use apps), no geographical
limitation
People who like playing Multiplayer
games such as Words with Friends and
Draw Something on their mobile.

7. Haaaave you met Ted?
Ted works as a credit analyst at Bank of America.
His job is kind of boring, and he has a lot of spare time.
Ted loves playing online social games on Facebook and on his mobile.
He especially likes playing casual, continuous games during the day and even during work.
Personal: Ted is 28 years old, single.
Ted is outgoing and curious about a lot of things and likes exploring the world.
“I’m a banker, I’m bored and love challenging games! Wanna play chess?”
Ted is very social, likes hanging out with his friends at the bar during the week and weekends and likes playing football with a group of friends from
work.
Ted is social also on Facebook and other social networks, and plays online games such as online poker.
Ted doesn’t like his job too much and feels he's trapped there for too many hours during the day. He wishes there was a game that combined the
outside world and his mobile phone, so he could play during the day.
PhotoChallenge seems to have some features that can make Ted's life happier. Ted can play casually and continuously with his friends and
co-workers during the day, and the game gives him an opportunity to go outside in order to take photographs of different objects.

8. Key Features
Challenges - A challenge system that enables the user
to participate in tasks that require photographing
specific objects that are randomly chosen by the
computer.
Camera - The application will have a camera mode that
will automatically assign the photos taken to the
correct challenge they were taken in.
Goggles - The application will have an algorithm that
will automatically identify pre-defined objects when
photographed.

9. MRD Highlights
The user should be notified if the object is recognized or not
recognized af ter taking its picture.
• The application should display the objects that the user needs to
photograph while in the camera screen
• The user should be able to access camera mode from the specific
challenge description
• The application should be able to randomly choose the objects from
a list of ~500 (initially) objects that are recognizable by the
application’s “Goggles”, and adjust the objects’ total score to the
difficulty chosen.
• The user should be able to challenge friends via Facebook.

10. Product Diagram
Alpaca
Dragon
Tree
Fork
+10

11. Flow

12. Flow

13. Flow

14. Flow

15. Flow

16. Differentiation
• Most mobile casual multiplayer games
become boring too fast because they
are too repetitive. None of these
games combine an outside world
interaction.

17. Market Over view
Creative
Short term Ongoing
game game
Non-Creative

18. Look and Feel

19. Design

20. Paper Prototype