RTA background and references

1. A Lalvani Logistics Inc. Brand
Date: June 3, 2010
730 Syer Drive
Milton ON L9T 4H2 Canada
Tel: (905) 878-3191 Fax: (905) 878-1391 Email: aaron@retailtradeadvantage.com
www.retail tradeadvantage.com
Company Background and References

2. Lalvani Logistics Inc.
Lalvani Logistics Inc. is a full-service supply chain management consulting firm,
based in Milton, Ontario. We leverage our knowledge of and relationships within
the transportation, warehousing, and IT sectors to provide clients with innovative
solutions to the difficulties and opportunities they face today.
LLI works with companies across a wide range of industries including renowned
manufacturers in the food and confectionery industry. We specialize in optimization
of retail-related value chains – particularly at the manufacturing, transportation,
and warehousing stages within them.
We distinguish ourselves with our commitment to numerical analysis and we
believe all decisions should be based in a sound analytical foundation, all while
keeping an eye on the higher-level strategic implications for the company. We buy
$40 to 50 million in freight annually and manage another $6 million for a 3PL firm.
This allows us to leverage superior buying power and relationships for our clients,
saving them 10 to 12 percent of their freight bills within the Canadian landscape, on
average.
We have created the RTA brand to build new relationships within the industries
mentioned above and to help discover innovative new ways to solve the problems
facing companies today.
Aaron Lalvani, President
Lalvani Logistics Inc.
Aaron Lalvani is creator and founder of the Retail Trade Advantage™ and
president of Lalvani Logistics Inc., a leading authority in helping companies find
innovative strategies to save money on their transportation and warehousing costs
within the retail industry.
With an impressive background in both the hospitality and transportation sectors,
Lalvani started his boutique transportation-consulting firm in 1998. In addition to
working one-on-one with clients, Lalvani was the Executive Director of two
transportation buyers groups, CONLOG and Cross-Canada Logistics.
Overall Lalvani Logistics Inc. represents a broad cross-section of North America’s
most renowned manufacturers of consumer goods and packaging, pharmaceuticals,
automotive, food and confections.
We maintain
relationships with:
• Manufacturers
• Carriers
• 3PL
• Technology Providers
• Human Resources
• Retailers
We provide services in:
• RFP development
• freight cost analysis
• distribution network
remodeling
• ERP & IT solutions for
logistics and
manufacturing
environments
• WMS solutions
• consulting services
Our strategic trade
relationships with
industry leaders and our
focus on analytical
decision-making creates
innovative solutions that
lower costs while growing
businesses profitably.

3. List of References
Paul David, Chief Financial Officer
Regal Confections
Telephone: 1-(800) 363-4434 ext: 108
Email: pdavid@regalcandy.com
Ryan Roopchand, Supply Chain Manager, Transportation
Smucker Foods of Canada Co.
Telephone: (905) 940-7566 or (905) 940-9600
Email: ryan.roopchand@jmsmucker.com
Patrick Desson, Vice President of Operations
E.D. Smith
Telephone: (800) 263-9246 ext: 5431
Email: pdesson@edsmith.com
Cole Dolny, President
ASL Distribution Services
Telephone: (289) 291-4040
Email: cdolny@asldistribution.com
Carl Zimmerman, Canada/USA Operations, Logistics
Cosma International – A Magna International Company
Telephone: (905) 799-7660
Email: czimmermann@cosma.com