T-Byte Digital Customer Experience March 2021

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T-Bytes
Digital Customer Experience
March Edition 2021
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Table of Contents
1. Financial, M & A Updates...................................................................................................................................1
2. Solution Updates................................................................................................................................................10
3. Rewards and Recognition Updates..................................................................................................................25
4. Customer Success Updates...............................................................................................................................34
5. Partnership Ecosystem Updates......................................................................................................................41
6. Environmental & Social Updates....................................................................................................................59

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Financial, M & A Updates
Digital Customer Experience Industry

Financial, M&A Updates
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Cloudera Reports Fourth Quarter and Fiscal Year 2021 Financial
Results
• GAAP loss from operations for the fourth quarter of fiscal 2021 was $51.6
million, including an impairment charge of $35.8 million for right-of-use and
other lease related assets, compared to $64.4 million for the fourth quarter of
fiscal 2020
• Non-GAAP income from operations for the fourth quarter of fiscal 2021
was $50.5 million, compared to $11.0 million for the fourth quarter of fiscal
2020
• Operating cash flow for the fourth quarter of fiscal 2021 was $36.7 million,
compared to negative $9.4 million for the fourth quarter of fiscal 2020
• GAAP net loss per share for the fourth quarter of fiscal 2021 was $0.18 per
share, compared to $0.22 per share for the fourth quarter of fiscal 2020
• Non-GAAP diluted net income per share for the fourth quarter of fiscal
2021 was $0.15 per share, compared to $0.04 per share for the fourth quarter
of fiscal 2020
Executive Commentary
"Cloudera Data Platform demonstrated significant momentum in the
quarter," said chief executive officer, Cloudera. "Customers migrating to
CDP increased from about 10% of our customer base at the time we
reported Q3 to more than 15% of our customer base today. Most
impressively, ARR from CDP now exceeds $60 million of total ARR. The
adoption of CDP for hybrid data cloud and data lifecycle use cases is what
will drive future growth and we're very happy with this progress to date."
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Key Financial Highlights

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Domo Announces Fourth Quarter and Fiscal 2021 Financial Results
• Total revenue was $56.8 million, an increase of 23% year over year
• Subscription revenue was $50.0 million, an increase of 26% year over year
• Subscription revenue represented 88% of total revenue
• Billings were $82.8 million or 28% year-over-year growth
• Revenue allocated to remaining performance obligations (RPO) was $282.3 million as of January 31,
2021, an increase of 21% year over year
• RPO expected to be recognized as revenue in the next twelve months was $178.2 million as of January
31, 2021, an increase of 23% year over year
• Net cash and adjusted net cash provided by operating activities was $3.5 million, free cash flow was
$2.1 million
• GAAP subscription gross margin was 81%, an improvement of 5 percentage points from Q4 FY20
• Non-GAAP subscription gross margin was 82%, an improvement of 5 percentage points from Q4
FY20
• GAAP operating margin improved by 29 percentage points year over year
• Non-GAAP operating margin improved by 33 percentage points year over year
• GAAP net loss was $19.6 million, and GAAP net loss per share was $0.65, based on 30.2 million
weighted-average shares outstanding
• Non-GAAP net loss was $9.8 million, and non-GAAP net loss per share was $0.32, based on 30.2
million weighted-average shares outstanding
• Cash and cash equivalents were $90.8 million as of January 31, 2021
“Q4 capped off an incredible year in which our entire team’s commitment to customer success drove
outstanding performance across the board,” said founder and CEO, Domo. “Our strong performance
and much improved financial position has put us in an excellent position to continue to execute and
I’m thrilled to be pursuing our growth initiatives in FY22.”
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Magic Reports Fourth Quarter and Full Year 2020 Financial Results with Record-Breaking
Annual Revenues of $371.2 million – a 14% Year Over Year Increase
• Revenues for the fourth quarter increased 15% to a record-breaking $104.6
million compared to $90.9 million in the same period last year.
• Operating income for the fourth quarter increased 26% to $11.0 million
compared to $8.7 million in the same period last year.
• Non-GAAP operating income for the fourth quarter increased 33% to $15.3
million compared to $11.4 million in the same period last year.
• Net income attributable to Magic’s shareholders for the fourth quarter increased
27% to $6.5 million, or income of $0.11 per fully diluted share, compared to $5.1
million, or loss of $0.03 per fully diluted share in the same period last year. Earnings
per share for the fourth quarter of 2020 and 2019 were negatively impacted by
accretion charges of $1.3 million and $6.4 million, respectively, with respect to
change in the value of outstanding put options of redeemable non-controlling
interests.
• Non-GAAP net income attributable to Magic’s shareholders for the fourth
quarter increased 63% to $10.3 million, or $0.21 per fully diluted share, compared to
$6.3 million, or $0.13 per fully diluted share, in the same period last year.
Chief Executive Officer of Magic Software Enterprises, said: “I am pleased to
report that Magic delivered a strong finish to the year, with record breaking
revenues of $104.6 million for the fourth quarter, reflecting 15% increase from
the same period last year and exceeding the 100 million-dollar-mark for the first
time. The company’s results of operations for the year demonstrate our ability to
manage our business during uncertain times introduced by the COVID-19 global
pandemic while emerging from it much stronger. As we well managed to execute
on our strategy while ensuring our employees’ safety and productivity,
controlling our expenses, and improving our financial position.”
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Medallia To Acquire Decibel, Leader in Digital Experience Analytics
Medallia Inc. the global leader in customer and employee experience and
engagement, announced it has entered into a definitive agreement to acquire
Decibel, a leader in digital experience analytics. With this acquisition, Medallia’s
leading customer experience and engagement platform will seamlessly include
always-on, unsolicited digital feedback, providing a single view of all customers
and prospective customers at every point of their journey across all channels.
According to Alan Webber, IDC vice president for customer experience research,
IDC expects that in 2021 companies will spend $1.6T on technology to digitally
transform their business. Now more than ever, companies are optimizing their
digital experiences to engage with customers, increase revenue and drive loyalty.
To optimize digital experiences, brands need to augment traditional web analytics
with modern AI and machine learning technology that reveals why customers buy
and why they don’t. Decibel’s digital experience analytics solution captures and
quantifies unique experience data to pinpoint revenue-impacting problem areas
on websites and apps.
“There has been a massive shift to digital and the Decibel acquisition will add
vital digital journey and experience capabilities, providing even more value to
our customers and prospects. The addition of Decibel uniquely positions
Medallia as the only experience vendor that brings together the physical
world, contact center and digital in a single signal platform. Our digital
investments mark us out as the feedback system of record that makes all other
systems customer aware,” stated chief executive officer of Medallia.
Description
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MIND CTI Reports Fourth Quarter and Full Year 2020 Results
• Revenues of $5.8 million, compared to $6.7 million in the fourth quarter of 2019.
• Operating income of $1.3 million, or 23% of total revenue, compared to $1.2 million, or 18%
of revenue in the fourth quarter of 2019.
• Net income of $1.4 million or $0.07 per share, compared to $1.3 million or $0.07 per share
in the fourth quarter of 2019.
• Cash flow from operating activities of $2.3 million, compared to $1.2 million in the fourth
quarter of 2019.
• Revenues of $23.4 million, compared to $22.7 million in 2019, with the increase attributed
to the acquisition of Message Mobile in March 2019 and GTX in September 2019, which
generated revenues of approximately $8.7 million during 2020 and revenues of approximately
$6.1 million during the period we consolidated their results in 2019.
• Operating income of $5.5 million, or 23% of total revenue, compared to $5.0 million, or
22.0% of total revenue in 2019.
• Net income of $5.4 million, or $0.27 per share, compared to $5.1 million, or $0.26 per share
in 2019.
• Cash flow from operating activities of $6.5 million, compared to $6.7 million in 2019.
• Cash position of approximately $17 million as of December 31, 2020.
MIND CTI’s President and Chief Executive Officer, commented: “Our lower revenues
reflect the expected and previously announced negative impact of the shrinking relevant
telecom markets and strong competition. We experience the effect of the COVID-19
pandemic in all areas of our business. We believe that due to the general economic
uncertainty, the majority of our customers, both enterprises and carriers, are restricting their
budgets and are delaying new projects. Regarding the two acquisitions we completed in
2019, we successfully integrated these two subsidiaries, and they have both performed well.
While for the near term we expect a negative impact of the abovementioned circumstances
on our results, we believe that we have the required resources to respond to market needs, to
be relevant for future market trends in our core billing, analytics and messaging platforms,
as well as continue with our dividend policy and at the same time focus on targeting potential
acquisitions that could be a source of growth.”
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Optimizely Strengthens its Digital Experience Leadership with Acquisition of Customer
Data Platform Zaius
Optimizely announced it has acquired Zaius, a customer data platform (CDP), bringing the
context of the customer to the experience creation and optimization process of digital
experiences. With the addition of Zaius, Optimizely furthers its commitment to helping
organizations unlock their digital potential – by seamlessly harmonizing, understanding and
acting on all of their digital data in one platform. Here’s how:
• Harmonize: Zaius adds 50 pre-built connector apps, including Shopify, Snowflake and
Zendesk, to Optimizely’s Digital Experience Platform (DXP), powering the ability to create
a unified view of customers faster via one-click integrations and automated identity
resolution with consent management.
• Understand: Zaius’s segmentation engine coupled with Optimizely’s behavioral data
(from experiments) and transactional insights (from its content and commerce platform)
provides a new level of insight aided by artificial intelligence (AI) and machine learning
(ML)-driven predictions out of the box.
• Act: Zaius includes more than 125 pre-configured orchestration recipes that empower
marketers to take the optimal action immediately based on the full context of digital
performance now visible across the entire process from creation to optimization.
“In a world where first-party relationships and data are essential for digital leaders, being
able to bring data across assets, behaviors and customers into a single view is necessary
to drive the right outcomes,” said CEO of Optimizely. “With Zaius as part of
Optimizely’s Digital Experience Platform, we just accelerated and made it simpler to add
the context of the customer to digital decisions that maximize ROI. We couldn’t be more
excited for the Zaius team to become Optimizers and join in on our mission to unlock
digital potential.”
Description
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ServiceNow to Acquire Intellibot to Help Businesses Automate Any Workflow
ServiceNow the leading digital workflow company making work, work better for
people, toay announced it has signed an agreement to acquire Intellibot, a robotic
process automation (RPA) company based in Hyderabad, India. Intellibot extends
ServiceNow’s core workflow capabilities by helping customers automate
repetitive tasks for intelligent, end‑to‑end automation. ServiceNow intends to
build Intellibot's capabilities natively into the Now Platform to enable customers
to more easily integrate with both modern and legacy systems to drive
productivity and strengthen existing artificial intelligence (AI) and machine
learning (ML) efforts. ServiceNow recently delivered the Now Platform Quebec
Release to help enterprises accelerate their digital transformation by innovating
quickly, being more agile, and operating more productively within a new world of
work hastened by COVID. Intellibot will complement these capabilities,
extending ServiceNow’s existing AI and ML, integrations, low‑code
development, process mining, process automation, NLX, chatbot, and virtual
agent capabilities.
“ServiceNow is the platform of platforms for the workflow revolution,
offering powerful end‑to‑end automation capabilities that allow customers to
streamline business decisions and unlock new levels of productivity,” said
SVP of Creator Workflow Products at ServiceNow. “Our customers represent
nearly 80 percent of the Fortune 500, and the vast majority are trying to drive
automation across a mix of legacy and modern applications. With Intellibot,
we will extend ServiceNow’s ability to help customers connect systems so
they can easily automate workflows and drive productivity.”
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Talend to be Acquired by Thoma Bravo in a $2.4 Billion Transaction
Talend a leader in data integration and data integrity, announced that it has
entered into a memorandum of understanding with Thoma Bravo, a leading
private equity investment firm focused on the software and
technology-enabled services sectors, under which Thoma Bravo intends to
commence a tender offer to acquire all of the outstanding ordinary shares and
American Depositary Shares (“ADSs”) of Talend, for $66.00 per ordinary
share and ADS (each ADS representing one ordinary share) in cash. The offer,
which values Talend at approximately $2.4 billion, represents a premium of
approximately 29% to Talend’s closing price on March 9 and an 81% premium
to the volume weighted average price over the last twelve months. The Talend
Board of Directors unanimously approved the memorandum of understanding.
Subject to and upon completion of the transaction, Talend would become a
private company and continue investing in its cloud transition as well as
products and solutions that serve the evolving data needs of its customers.
“We are pleased to move forward with Thoma Bravo, as the transaction
will deliver compelling and certain cash value to Talend shareholders and
significant strategic, long-term benefits for our customers, employees, and
other stakeholders,” said Chairman of the Board of Talend. “Our Board is
focused on driving shareholder value and has periodically evaluated
potential transaction alternatives in the context of our standalone plan over
the past several years. With the successful advancement of our
transformation effort led by our CEO over the past year, the Talend Board
and management team conducted a targeted process with potential
financial and strategic parties to determine the best path forward for the
Company. We believe the transaction with Thoma Bravo validates the
Talend team’s success in building a data market leader.”
Description
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Yext, Inc. Announces Fourth Quarter and Full Year Fiscal 2021 Results
• Revenue of $92.2 million, a 13% increase, compared to $81.4 million reported in the fourth quarter fiscal
2020.
• Gross Profit of $70.6 million, a 17% increase, compared to $60.5 million reported in the fourth quarter fiscal
2020. Gross margin of 76.6%, compared to 74.3% reported in fourth quarter fiscal 2020.
• Net loss of $18.3 million, compared to the net loss of $30.6 million in the fourth quarter fiscal 2020.
• Non-GAAP net income of $0.1 million, compared to the non-GAAP net loss of $13.7 million in the fourth
quarter fiscal 2020.
• Net Loss Per Share and Non-GAAP Net Income/Loss Per Share:
• Net loss per share of $0.15 in the fourth quarter fiscal 2021, compared to net loss per share of $0.27 in the
fourth quarter fiscal 2020.
• Non-GAAP net income per share was break-even in the fourth quarter fiscal 2021, compared to non-GAAP
net loss per share of $0.12 in the fourth quarter fiscal 2020, each on a basic and diluted basis.
• Net loss per share and non-GAAP net income per share were based on 123.0 million weighted-average basic
shares outstanding for the fourth quarter fiscal 2021.
• Net loss per share and non-GAAP net income per share were based on 123.0 million and 129.4 million
weighted-average diluted shares outstanding, respectively, for the fourth quarter fiscal 2021.
• Net loss per share and non-GAAP net loss per share were based on 115.2 million weighted-average basic
and diluted shares outstanding for the fourth quarter fiscal 2020.
• Balance Sheet: Cash and cash equivalents of $230 million as of January 31, 2021. Unearned revenue of $192
million as of January 31, 2021, compared to $177 million as of January 31, 2020.
“I’m incredibly proud of what we accomplished in an unprecedentedly challenging year. Despite major
headwinds caused by lockdowns, our full year fiscal 2021 revenue increased 19% year-over-year, and we
drove significant efficiencies in our business. We also overhauled our sales motion to lead with our
category-disrupting Answers site search product and successfully generated demand and closed deals while
working entirely remotely,” said Founder and CEO of Yext. “We’re on a mission to disrupt keyword-based
search, and in fiscal year 2022 we’ll continue to expand our search platform to bring better, faster, and
cheaper solutions to meet the different needs in the market.”
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Solutions Updates

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8x8 Launches 8x8 Contact Center for Microsoft Teams
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Solution Description
8x8, Inc. a leading integrated cloud communications platform, announced the availability of 8x8 Contact Center for
Microsoft Teams, which is certified to integrate with Microsoft Teams. The 8x8 cloud contact center and
communications product delivers an easy-to-administer, integrated customer engagement and global telephony direct
routing solution that allows employees and contact center agents to interact with customers from any Teams endpoint.
8x8 Contact Center for Microsoft Teams offers omnichannel contact center functionality that is fully integrated with
Teams. The solution makes it easy to boost agent performance, simplify customer engagement workflows, and ignite
collaboration across the organization. 8x8 Contact Center for Microsoft Teams allows sales, service and support agents
to quickly connect and collaborate with other Teams-enabled experts, and resolve customer issues faster.

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Campaign Monitor’s Email Link Review Tool Fixes 4,000 Broken Links
Per Day
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Campaign Monitor, a CM Group brand and provider of powerful yet intuitive email marketing software, announced that its newly released Link Review
product feature has now successfully checked more than 1 million links, with 27% of identified links ultimately needing a fix. Serving as an added and
automatic review, this translates to more than 4,000 links per day that Campaign Monitor customers are fixing. The built-in tool not only helps countless
organizations from sending broken and incorrect links in their emails, but adds up to significant resource savings as well. Link Review, a feature recently
released by Campaign Monitor, notifies customers of broken or missing links to be updated for all outgoing email campaigns. For customers using email to
drive business growth and share critical information, a broken or missing link can render an otherwise valuable email nearly ineffective. People rely on email
more than ever before. Not only did Campaign Monitor see a year over year increase in email send volume of 7%, audiences are actually increasing their
email engagement, with a 13% increase in open rates. With email serving as a lifeline for so many organizations, this translates to millions of potential
conversions that can be lost due to common human errors. From a retail promotion that cannot be redeemed to a fundraising request that does not click
through to a donation site, the seemingly small task of checking each email link certainly adds up. Across the millions of campaigns sent each year by
Campaign Monitor customers, this could equate to an estimated 6 million broken links found that can be easily fixed using the Link Review tool. Plus, with
email averaging a 2.6% click through rate, Link Review ultimately helps customers earn millions of clicks that would otherwise be lost due to error.

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3D Repo Receives Epic MegaGrant for New Digital Twin Platform in
AEC
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3D Repo, creators of cloud-based design collaboration in Building Information Modelling (BIM), announced that it has received an Epic MegaGrant,
which will be used to build a new data delivery platform for the AEC industry. Harnessing the power of Unreal Engine’s advanced real-time technology,
3D Repo has created an infinitely scalable 3D rendering and data delivery platform that allows AEC users to share and view massive and complex 3D
engineering models online. Via open APIs, the 3D Repo version control cloud connects with Unreal Engine, where pre-optimised assets are dynamically
loaded directly into a running game giving users the ability to log-in via their 3D Repo credentials and seamlessly retrieve any of their assets on the fly.
This is made possible through a persistent storage layer rather than parsing and baking assets into a new game executable each time an asset revision is
created. Epic MegaGrants is a $100 million program that continues Epic Games’ long-standing commitment to the success of all creators, and is
designed to service and assist game developers, enterprise professionals, media and entertainment creators, students, educators, and tool developers
doing outstanding work with Unreal Engine or enhancing open-source capabilities for the 3D graphics community. The 3D Repo platform provides
support for a variety of engineering file-formats including native support for IFC, Autodesk Revit, FBX, Bentley DGN, SPM, and many more, plus a
selection of plug-ins and integrations including cloud-based version control and data optimisations. This places 3D Repo in a unique position to offer a
data delivery platform to democratise the creation and deployment of 3D visualisations through persistent data storage in the cloud.

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Comm100 Launches Integration with Cisco Contact Center Solutions
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Comm100, a global provider of omnichannel customer engagement solutions that connect brands with their customers, announced an integration
with Cisco Unified Contact Center Express (UCCX) and Cisco Unified Contact Center Enterprise (UCCE). Embedded directly into Cisco Finesse,
Cisco’s agent and supervisor desktop, Comm100 provides robust, unified customer communications across every digital channel and automation
that makes it possible to deliver great experiences at scale. According to the State of Contact Center Technology, “as contact centers explore new
technology, they are mindful of their top objectives for the next few years: reducing customer effort, achieving consistency across all touch points,
proactively resolving customer needs, collecting great customer insights and increasing self-service usage.” As customers increasingly expect
service on a growing number of channels – including live chat, social media, email, messaging and self-serve chatbots and knowledge bases – it
is crucial that contact centers meet them where they are. However, offering customer support on a variety of channels can drive high query
volumes, leading to increased strain on contact center resources. Comm100 can be embedded directly into Cisco Finesse to integrate with Cisco
UCCE or UCCX. Once an agent logs in to the Cisco Finesse agent desktop, they have full access to the Comm100 agent console, making it easy
for them to service their customers on all channels using a single tool. In addition, they have the option to link agent states in Comm100 and Cisco
so an agent cannot be engaged in a phone call and live chat at the same time.

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Domo Achieves AWS Machine Learning Competency Status in Applied AI
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Domo announced that it has achieved Amazon Web Services (AWS) Machine Learning Competency status in the new Applied Artificial Intelligence
(Applied AI) category. This designation recognizes that Domo has demonstrated deep experience and expertise in building or integrating ML solutions on
AWS. AWS Partners in the AWS Partner Network (APN) recognized as part of the AWS Machine Learning Competency expansion help customers take
advantage of intelligent solutions for the business, from creating, automating, and managing end-to-end ML workflows to modernizing applications with
machine intelligence. The AI and ML driven applications are maturing rapidly and creating new demands on enterprises. AWS is keeping pace and
continuously evolving AWS Competency Programs to provide customers an ability to engage enhanced AWS Partner technology and consulting offerings.
AWS launched the two new Categories within the AWS Machine Learning Competency to help customers easily and confidently identify and engage highly
specialized AWS Partners with Applied AI and/or ML Ops capabilities. With this program expansion, customers will be able to go beyond the current data
processing and data science platform capabilities and find experienced AWS Partners who will help productionize successful models (ML Ops) and find
off-the-shelf packages for their business problems (Applied AI). Achieving the AWS Machine Learning Applied AI Competency differentiates Domo as an
AWS Partner with deep domain expertise and proven customer success. Domo is an Advanced Technology Partner in the AWS Partner Network (APN) and
in addition to achieving AWS Machine Learning Applied AI Competency also has AWS Big Data Competency and AWS Retail Competency status.

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Domo Announces New Native Snowflake Integration
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Domo announced a new native integration with Snowflake, the Data Cloud company, to help companies future-proof their cloud
investments. Domo for Snowflake, now available, goes beyond a federated solution and puts modern BI directly on top of a
customer’s Snowflake platform, allowing customers to keep data for analytic workloads directly in Snowflake’s Data Cloud.
With Domo for Snowflake, Snowflake serves as Domo’s analytics engine and as a result, customers are able to retain all the
existing logic they’ve already applied to their data in Snowflake, while using Domo’s modern BI platform to make that data more
accessible and actionable for anyone across the business. With Domo for Snowflake, customers can read and write directly to
Snowflake, create databases, and manage access to databases according to the schema they’ve established. In addition, Domo for
Snowflake comes with Domo’s full toolbox of data integration and management capabilities to ensure data is not only accessible,
but properly governed to give BI and data professionals the confidence they need to unleash data across and beyond their
organization through Domo solutions like intelligent apps and Domo Everywhere.

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NICE Infuses NEVA Desktop Guidance with Real-Time Behavioral
Insights from Enlighten AI
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NICE announced that NEVA, its attended automation offering, is now enriched with NICE Enlighten AI’s real-time behavioral
and conversational insights, ensuring hyper-personalized service experiences. This first-of-its-kind innovation enables a real-time
understanding of agent behaviors, providing desktop and interaction guidance to accurately meet customer needs. NEVA with
NICE Enlighten AI boosts first call resolution, reduces after-the-fact employee training and coaching, improves employee
engagement and increases service effectiveness. Today’s economic environment calls for every customer touchpoint to be
optimized and effectively converted into meaningful business outcomes, all while ensuring superior service that’s quick and
intuitive. This cutting-edge innovation includes real-time understanding of the agent behaviors proven to impact customer
satisfaction. By combining NEVA’s contextually relevant desktop guidance and task automation capabilities with real-time
behavior coaching, agents are empowered to focus on the customer experience, immediately adapt behavior and take decisive
action to close the loop. This transforms live customer interactions into exceptional service experiences.

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Radware’s New Integrated Application Delivery & Protection Offers
Comprehensive Advanced Application Security and Availability
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Radware®, a leading provider of cyber security and application delivery solutions, announced that it has integrated additional
application security into its Alteon® line of Application Delivery Controllers (ADCs) to provide comprehensive protection in one
platform across all environments. Alteon’s new Integrated Application Protection includes a Web Application Firewall (WAF) to
protect from web-based attacks, Bot Manager to block malicious automated threats, and Application Programming Interface (API)
protection to secure APIs and provide full visibility on API targeted threats. Alteon’s Integrated Application Protection allows
enterprises to simply and securely scale deployment of applications across multiple environments, supporting legacy data centers,
private and public clouds, enabled by one centralized controller and a global elastic license. Alteon is one of the only ADCs in the
market to provide this comprehensive protection for all applications on a single platform based on an organization’s specific traffic
needs. Radware Alteon works with Radware’s Global Elastic License (GEL), allowing customers to buy a single application delivery
and security license and deploy across all environments. By relying on one GEL for the entire organization, application delivery and
protection services can be scaled up and down depending upon where and when they are needed.

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Qualtrics Announces New Solution and Strategic Partnership with Korn Ferry to
Help Organizations Increase Diversity, Equity, and Inclusion in the Workplace
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Qualtrics the leader in customer and employee experiences and creator of the experience management (XM) category, released a new
solution to help organizations uncover critical insights about diversity, equity, inclusion, and belonging within their organizations, and
empower them to take actions that drive powerful, measurable, and systemic change. The company is also partnering with Korn Ferry, to
extend the power of the Qualtrics DEI solution. Research shows that diverse organizations have higher levels of engagement, innovation,
ability to attract talent, job satisfaction and employee retention. Now, more than ever before, leaders are working to create diverse,
inclusive, and equitable workplaces for all employees. Unfortunately, many executives, HR teams, DEI leaders, and managers don’t know
where to start or how to drive lasting change. The Qualtrics DEI solution uses proven best practices and a validated model that measures
drivers of inclusion including equitable processes, individual belonging and authenticity, and psychological safety across the entire
employee experience—from the candidate experience, to onboarding and ongoing tenure. By combining these DEI experience insights
with operational and demographic data from existing HR systems, organizations now have the ability to easily and quickly identify the
most impactful actions that will drive inclusive, equitable, and diverse processes and cultures.

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Barts Health NHS Trust Launches Analytics Application Powered by Qlik
to Transform Patient Care Delivery
19
Qlik® announced that England’s largest NHS Trust, Barts Health, is launching a new analytics application that will empower its
entire workforce to make data-driven decisions and transform outcomes for the organisation. The WeInform application, powered by
the Qlik Sense® data analytics platform, was created in response to data accessibility needs at Barts Health. It enables over 16,000
employees, located across five hospitals and a number of community locations, to retrieve real-time insights to improve
decision-making and support them in delivering the best possible patient care. The user-friendly application is available on mobile
devices, such as tablets and smartphones, and puts valuable insights relating to waiting list data, demand surges and healthcare trends
directly into the hands of frontline healthcare professionals, such as doctors and nurses. An alerting system within the application is
also transforming how frontline staff operate. For example, WeInform sends alerts directly to doctors and nurses informing them of
COVID-positive patients in hospital care. With WeInform, doctors and nurses will be able to see patient data, including population
health analysis, in an easy-to-visualise dashboard that they can refer to before making a decision on patient care.

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Qlik Delivers Analytics and BI Market’s Most Complete Set of Capabilities
to Increase Value of SAP Data for Enterprises
20
Qlik® announced multiple new aspects to its industry leading set of capabilities helping enterprises drive more use and value from their SAP
data. The new capabilities include a unified SAP connector that expands the ability of Qlik’s analytics platform to better leverage SAP data
for analysis in any SaaS or client-managed environment. Qlik also introduced the first in a series of SAP focused data and analytics solution
accelerators that speed the ROI of integrating SAP data with modern analytics projects. Augmented by Qlik Data Integration’s unique
integrations with every leading cloud platform, Qlik has the most complete set of capabilities for enhancing access, transformation and
analysis of SAP data for Active Intelligence and data-driven decision making. Qlik has more than a decade of certified expertise in accessing
and transforming SAP data’s complex, application-specific data structures into formats optimized for analysis. This includes a significant
number of SAP data-related integrations and enhancements delivered over the past year with leading cloud vendors AWS, Microsoft Azure,
Google Cloud and Snowflake. These integrations leverage Qlik Data Integration to support real-time delivery of analytics-ready SAP data
from any source – including legacy SAP environments, SAP HANA or SAP Application Servers – to any target. The result is an agnostic,
production-ready solution that ensures analytics users have the most current and relevant SAP data needed for better business insights.

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ServiceNow Introduces New Version of the Now Platform, Giving Businesses
Must-Have Digital Tools to Workflow Disruptive Change
21
ServiceNow the leading digital workflow company that makes work, work better for people, unveiled the Now Platform®
Quebec release. This latest version of the Now Platform features expanded native AI capabilities and new low‑code app
development tools, empowering customers to innovate quickly, realize fast time‑to‑value, improve productivity and deliver
great experiences. With companies radically changing the way they operate and accelerating digital transformation, the Now
Platform is enabling the digital speed, agility and resilience every business needs to create the future of work. Nearly 80% of
the Fortune 500 and thousands of organizations worldwide are relying on the Now Platform to help protect revenue, maintain
business continuity, stay productive and safe, and deliver great experiences for their customers and employees. As
organizations plan for supporting distributed workforces long‑term, cross‑functional workflows that create great experiences
for customers and employees are critical. Digital investments are at an all‑time high. According to IDC, worldwide digital
transformation investments will total more than $7.8 trillion by 2024.

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TrendMiner Delivers Prediction and Product Quality to Digital Supply
Chain Management
22
Software AG announced its TrendMiner software, which provides self-service industrial analytics for smart factories
and Industry 4.0 operations, combines with the power of SAP S/4HANA® Cloud and SAP Digital Manufacturing
Cloud. As an open technology, the software also integrates into various IoT stacks including Software AG’s
Cumulocity IoT, to help predict and improve product quality (predictive quality management) in digital supply chain
management. TrendMiner is available on SAP Store, the digital marketplace for SAP and partner offerings. The
software helps enable operational experts in process and other industries to analyze, predict and optimize performance
using sensor-generated time-series data. This helps companies turn digital supply chain data into a competitive
advantage by predicting production quality. TrendMiner extends the reach and benefits of the valuable data in SAP
S/4HANA to new stakeholders on the manufacturing shop floor by giving them a ready-to-run solution created directly
out of industry expertise.

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Solace Powers Mobile Payments on Standard Chartered Bank Korea’s
Digital Banking Platform
23
Solace has partnered with Standard Chartered Bank Korea (SCB Korea) to maximize the agility and efficiency of Standard Chartered’s
Straight2Bank (S2B), an online banking platform that allows businesses to make payments and track their transactions on the go. Adopting a
Solace-enabled event mesh[1] and event-driven architecture[2] provides SCB Korea with a stable and scalable foundation to deploy and scale new
banking services for its customers while meeting demands for real-time responsiveness. The bank can now provide an elevated customer
experience on S2B and help businesses manage large volumes of domestic and international online transactions. Solace has been working with
Standard Chartered Bank since 2010 to provide low-latency data distribution for its foreign exchange trading platform across key financial hubs
in Singapore, London, Tokyo, and New York. Through its event mesh, Solace helps to route pricing, trades, and orders between each colocation,
enabling SCB to offer the best market price to its customers. As a result of these successes, the same high-performance messaging infrastructure
used to support one of the world’s largest FX traders is now also used to future-proof SCB Korea’s technology infrastructure. This is particularly
important for a market like South Korea, which has the region’s highest Internet penetration rate and connection speed. As the adoption of digital
banking continues to accelerate in the country, SCB Korea needed a robust framework that would support the development of new digital channels
and services to cater to their customers.

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Tableau Business Science Brings Powerful Data Science Capabilities to
Business People
24
Tableau, the world’s leading analytics platform introduced Business Science, a new class of AI-powered analytics that lowers the barrier
to data science techniques, enabling business users and analysts to make smarter decisions faster. In a market where agility is the ultimate
competitive advantage, Business Science empowers more people with data, with simplified model creation, predictions, what-if
scenarios, forecasting and other analytical methods – all using clicks, not code. Tableau will deliver Einstein Discovery in its 2021.1
update later this month, the first major release enabling Business Science. Integrating Einstein Discovery’s trusted, real-time predictions
and recommendations into Tableau will help people go beyond understanding what happened and why it happened, to explore likely
business outcomes and inform proactive action. For more than five years, Einstein Discovery has helped Salesforce customers surface
insights and understand patterns across millions of rows of data in minutes, without requiring sophisticated data models. Business Science
will elevate the work of both data scientists and advanced analysts. Customers can use Business Science to improve supply chain
efficiency, predict likelihood of purchase or maximize delivery of goods or services, for example. Data science could help with vaccine
research and development, while Business Science could help with distribution and get shots in people’s arms.

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Asana Named #14 on the List of Best Workplaces in Ireland
25
Asana, Inc. a leading work management platform for teams, announced that it has been recognized as #14 on the Best Small Workplaces in
Ireland in 2021 list. Asana received top ranking for its dedication to cultivating a thoughtful culture grounded in camaraderie and respect, as
well as its commitment to prioritizing the well-being of its employees. The recognition is the latest industry accolade for Asana, which was
also recognized this week on Fast Company’s prestigious annual list of the World's Most Innovative Companies for 2021. In 2020, Great Place
to Work and Fortune recognized Asana as one of the Best Workplaces for Parents, in addition to awarding Asana the #2 Best Small & Medium
Workplace; #8 Best Workplace for Women; #1 Best Small & Medium Workplace in the Bay Area; #1 Best Workplace for Millennials; #1
Workplace in Technology. Great Place to Work Ireland is part of a global network of culture consultants, with offices in 48 countries using an
established methodology to publish lists at country, regional, and global levels. The Great Place to Work Institute assesses the policies and
practices in place in organizations under nine key areas: Inspiring, Speaking, Listening, Caring, Developing, Thanking, Hiring, Celebrating,
and Sharing, in addition to an anonymous Trust Index survey that gathers the perceptions of employees under five dimensions: Credibility,
Respect, Fairness, Pride, and Camaraderie. Finally, there is an in-depth qualitative analysis of open ended comments from employees.
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Domo Named to Women Tech Council’s 2021 Shatter List
26
Domo announced it has been named on the Women Tech Council’s (WTC) 2021 Shatter List, an annual recognition of companies that develop and
successfully implement measures that help to break the glass ceiling for women in technology, fostering gender-inclusive cultures where women can
contribute and succeed. This marks Domo’s fourth consecutive Shatter List inclusion. The Shatter List was developed as part of WTC’s diversity and
inclusion (D&I) program and commitment to help build high-performing environments where men and women can succeed and drive company success.
For inclusion to this year’s list, Domo was evaluated and scored against hundreds of technology companies on four key criteria: executive engagement,
company programming, community investment and women’s and/or D&I groups. Each named company was required to demonstrate active, visible
activities at all company levels showing commitment and progress in these four areas. In the past year, Domo accelerated its commitment to diversity,
equity and inclusion, which included reaching the goal of having 50% of people who were recruited to its board of directors be women. The company,
which co-founded and took the ParityPledge in 2017, extended the pledge beyond the senior levels of leadership to every open position across the
organization. In addition, the company co-created a second pledge with Parity.org for ethnic diversity, a commitment to interview and consider at least
one qualified diverse candidate for every open role. During the second half of 2020, women and underrepresented minorities represented almost 40%
of Domo’s new hires.
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Magnolia recognized as a Contender in Agile Content Management
Systems (CMSes), Q1 2021 evaluation
27
Magnolia announced that the company was among the select companies that Forrester invited to participate in its
evaluation, The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021. In this evaluation,
Magnolia was cited as a Contender in Agile Content Management Systems. The Forrester Wave is an assessment of the
top vendors in the market by independent research company, Forrester. Its evaluation highlights Leaders, Strong
Performers, Contenders and Challengers.
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NICE Wins 2020 Gold Globee Best in Business Award for Artificial
Intelligence in Robotic Process Automation
28
NICE announced that its Robotic Process Automation business has won a gold Globee Best in Business award for the
Automation Finder capability in version 7.3. The accolade was presented in the AI category to NICE RPA’s
Automation Finder which rapidly facilitates more intelligent and accurate discovery of process automation
opportunities within the organization. NICE Automation Finder empowers the achievement of specific ROI-driven
targets by collecting and analyzing employee desktop data and identifying specific process sequences with its machine
learning capabilities. This enables intelligent and accurate process automation discovery which is becoming a priority
for organizations to maximize the ROI generated from their RPA investments.
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NICE Wins ‘ASTORS’Awards for Best Investigation and 911 Incident
Solutions Accelerating Digital Transformation for Evidence Management
29
NICE announced that it has won two ‘ASTORS’Awards for NICE Inform and NICE Investigate. Sponsored by American Security, the ‘ASTORS’
Awards recognize outstanding product development achievements and exciting new technologies that support law enforcement agencies, first
responders and other government entities in their mission to keep cities and communities safe and secure. NICE Inform received a platinum award
as the Best 911 Recording and Analytics Solution, and NICE Investigate was named the platinum award recipient in the Best Investigation Solution
category. This is the fifth consecutive year that NICE’s digital transformation solutions have been recognized with ‘ASTORS’Awards. NICE took
home top honors in the Best Investigation Solution category for NICE Investigate. NICE Investigate is a comprehensive, scalable, CJIS-compliant,
cloud-based, end-to-end solution that transforms how law enforcement and justice agencies manage investigations and digital evidence. As data
grows and budgets decrease, agencies around the world are turning to NICE Investigate to digitally transform how they manage data. NICE
Investigate helps departments stretch limited budget dollars without compromising service quality, by automating time-wasting manual processes
involved in digital evidence collection, analysis and sharing. Departments can realize a 10-fold productivity saving and use NICE Investigate as a
force multiplier to help investigators close cases faster while complying with all disclosure requirements, without additional overhead. NICE
Inform was also recognized this year for its ability to help emergency communication centers (ECCs) improve incident response.
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NICE inContact CXone Recognized by Frost & Sullivan for Contact
Center Innovation in Europe, Australia
30
NICE announced that NICE inContact has been given the Best Practices Award for the 2020 Australia Cloud Contact Center Growth
Excellence Frost Radar Awards, as well as the 2020 European Contact Center as Service Competitive Strategy Innovation and
Leadership Award by analyst firm Frost & Sullivan. These recognitions in the European and Australian markets underscore the agility
and flexibility of NICE inContact CXone, a market-leading cloud customer experience platform, and its ability to support contact
centers anywhere in the world as they navigate an increasingly turbulent customer service landscape. Contact centers across the world
are charged with delivering consistently exceptional customer experiences amid rapidly evolving customer preferences. For example,
under the backdrop of the COVID-19 pandemic, more and more consumers are turning to digital channels, such as company websites,
online chat and email as opposed to traditional agent-assisted channels like phone. In fact, according to the NICE inContact CX
Transformation Benchmark, Consumer Wave, 42 percent of consumers report relying on websites more often than before the
pandemic. NICE inContact CXone helps global contact centers stay ahead of changing behaviors and provides the foundation for
seamless, flexible, and omnichannel interactions.
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SAS deemed a World’s Most Innovative Company by Fast Company
31
SAS, the leader in massively parallel analytics and AI, has been recognized on Fast Company’s prestigious list of Most
Innovative Companies – in two categories. SAS was lauded in the Social Good category for its environmental efforts
– from protecting the Amazon rainforest and the planet’s biodiversity to boosting healthy bee populations. Also, an
innovative Flood Prediction and Preparedness Solution powered by SAS® IoT analytics and Microsoft Azure earned
the company recognition as a top Joint Venture. The Fast Company Most Innovative Companies list honors creative
companies that have not only found a way to be resilient in the past year, but also turned those challenges into
impact-making processes. These companies did more than survive; they thrived – making an impact on their industries
and culture as a whole.
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RapidMiner Named a Visionary in 2021 Gartner Magic Quadrant for
Data Science and Machine Learning Platforms
32
RapidMiner, a leading enterprise AI platform for people of all skill levels, announced that it has been recognized as a
Visionary in the 2021 Gartner Magic Quadrant for Data Science and Machine Learning Platforms report. RapidMiner
is a data science platform that puts people – not technology – at the center of the enterprise AI journey. The platform
empowers users of all domains and skillsets through a seamless combination of automated data science, drag and drop
visual workflows, and code-based approaches. This allows business users and coders to collaborate more effectively
and work interchangeably, which is critical for embedding AI into daily business processes.
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TIBCO Software Named Leader in 2021 Gartner Magic Quadrant for
Data Science and Machine Learning for Third Year in a Row
33
TIBCO Software Inc., a global leader in enterprise data, empowers its customers to connect, unify, and confidently predict
business outcomes to solve the world's most complex data-driven challenges. TIBCO Software announced it has been
named a Leader in the Gartner 2021 Magic Quadrant for Data Science and Machine Learning Platforms for the third year
in a row. TIBCO enables customer success by harnessing the benefits of its cutting-edge products and technologies across
a broad set of business operations and customer challenges. TIBCO® Data Science forms an essential facet of
Hyperconverged Analytics, a unique approach to visual analytics, data science, and data management in event-stream
environments. When these TIBCO technologies are combined in low-code workbench and developer studios, AI apps and
data science solutions emerge as a regular occurrence, across business and IT operations alike. In the 2021 Magic
Quadrant for Data Science and Machine Learning Platforms report, Gartner, Inc. evaluated 20 vendors, based on their
completeness of vision and ability to execute.
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8x8 Awarded Naspo State of Washington Contract, Allowing Public Sector
Agencies to Move Employee and Customer Engagement to The Cloud
34
8x8, Inc. a leading integrated cloud communications platform, announced the State of Washington has signed a Participating Addendum
with 8x8 under the NASPO ValuePoint Cloud Solutions contract. Effective immediately, state, local and education (SLED) government
agencies in Washington can, in accordance with the requirements of Washington’s Participating Addendum, purchase the 8x8 integrated
cloud contact center, voice communications, chat, meetings and Communications Platform as a Service (CPaaS) product directly from
8x8 or 8x8 channel partners. 8x8 partners can guide SLED organizations through a simplified procurement process, reducing friction as
they move to the cloud to transform employee and customer engagement. Agencies and public sector organizations are replacing legacy
on-premises systems with secure and reliable integrated cloud contact center and communications products from 8x8 to improve the
constituent experience, and enable employees to work from anywhere, using any device. Washington joins Alaska as the second state to
offer statewide participation in and access to the 8x8 NASPO ValuePoint Cloud Solutions Contract. Most government agencies within the
participating states can purchase cloud contact center and communications products directly from 8x8 or an 8x8 partner; agencies should
review applicable participating addenda for details.
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Maschio Gaspardo chooses Liferay to redesign data-driven processes
35
Maschio Gaspardo, an Italian multinational leader in the production of agricultural machinery, has chosen Liferay's digital experience
platform to optimize its product workflow from a digital perspective, increasing the speed and flexibility of processes and
communicating in an even way more effective and consistent with all its interlocutors, inside and outside the company. Adacto,
partner of Liferay, is the structure responsible for the digital evolution of the Maschio Gaspardo Group and is in charge of the various
project phases, ranging from the design of the new website to the revision of the entire corporate workflow. The activity involves
many of the group's functions and areas of the company, in strong synergy with 11Elheaven, the structure led by Andrea Sandri who
has the task of making communication more consistent with Maschio Gaspardo's strong market positioning. The decision to use
Liferay to support the path of rationalization and standardization of information derives from the platform's ability to combine
advantages such as flexibility and a high level of performance, with enterprise-level support, crucial when it comes to critical assets
to be rendered. available from a business perspective on the various touch points. Furthermore, choosing an open platform removes
any possible risk of vendor lock-in, which could slow down the company's future growth.
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Sunrise Communications Selects NICE to Boost Workforce Agility and
Engagement Across Operations in Four Countries
36
NICE announced that Sunrise Communications has selected its Workforce Management (WFM) and Employee Engagement
Manager (EEM) solutions to centralize planning and boost workforce engagement across operations. NICE's solutions will enable
Sunrise to increase ongoing efficiency by providing real-time staffing and skills visibility as well as accurately forecasting future
workforce needs, ensuring customer service at the highest level in any business dynamic. This will allow Sunrise to optimally
leverage employee competencies across multiple channels while enabling scheduling flexibility, thus improving employee and
customer experiences. With headquarters in Switzerland and operations across Europe, Sunrise Communications chose NICE for its
reliability and planning accuracy across a multi-skilled workforce to help drive performance and efficiency across their in-house and
outsourced operations. The ability to allow self-scheduling of shifts and channels through a mobile app was also key and will enable
Sunrise to provide employees flexibility and boost engagement. NICE's precision forecasting capabilities also empower the operator
to be agile in meeting fluctuating demands and planning staffing accordingly. The operator will tap into the power of NICE's
AI-driven forecasting to take planning to the next level.
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Supermarket chain MATCH selects Openbravo to drive its supply chain
transformation and improve customer service
37
The MATCH chain of supermarkets in Luxembourg has implemented Openbravo WMS, a component in the Openbravo
Commerce Cloud platform, as a key building block of the transformation of its supply chain. The retailer, part of Louis
Delhaize SA food retail group, needed a more sophisticated warehouse management solution to support the modernization
of its warehouse operations, which handle 20,000 SKUs and supply 28 stores in Luxembourg. The ultimate goal of this
transformation is to improve its service to stores and customers. MATCH wanted to adopt a very-narrow-aisle (VNA)
warehouse model which requires paying special attention to the organization of the order picking process as well as a
dynamic replenishment of picking locations so as to reduce total travel distance and ensure optimal product availability.
The legacy WMS could not support this new requirement. By adopting Openbravo WMS, Match is improving the
productivity of the 50 staff in the warehouse thanks to the smart tasks management feature which automatically presents
the list of tasks ordered by priority and travel sequence on the operatives’ mobile devices.
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Harry Rosen Chooses Qualtrics to Personalize Experiences and Boost
Engagement for Customers and Employees
38
Qualtrics the world’s No. 1 Experience Management (XM) Platform and creator of the XM category, announced that Harry Rosen, Canada’s leading
luxury menswear retailer, has selected Qualtrics CustomerXM™ and EmployeeXM™ to design and improve experiences across the business. The
company’s path toward digital transformation is deeply rooted in providing customers with the same seamless experience online that they’ve
historically received in-store and empowering employees with an environment where they feel heard and supported. Harry Rosen has re-imagined their
business model in the face of the COVID-19 pandemic, embracing an accelerated digital strategy that has driven exponential online growth and
propelled a superior virtual experience. With Qualtrics, Harry Rosen will use deep customer insights from areas such as shopping preferences,
packaging, and delivery and post-purchase to continuously elevate both its in-store and online experience and build on its legacy as the trusted Canadian
authority in men’s fashion and style advice. The retailer will apply these insights across the business, including — but not limited to — merchandise
selection, store & e-commerce experience, marketing communications, and clothing advisor training. The menswear brand will also boost its employee
experience program, leveraging Qualtrics to get to the heart of workforce feedback and concerns and quickly identify where action needs to be taken.
The company is focused on strengthening its employee-centric culture by capturing continuous feedback in areas like onboarding, collaboration,
training, mentorship, and others to increase engagement, productivity, and innovation.
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VimpelCom Democratizes Data with Qlik Across Its Entire Business
39
Qlik® announced that Russian telecommunications provider VimpelCom is using Qlik Sense® to drive enterprise-wide
data democratization and optimization of business processes. With Qlik, VimpelCom now has a single platform from
which data can flow across the all the different business units and departments, while also supporting the digital
transformation of the organization. VimpelCom has also created a Centre of Excellence (CoE) to encourage users to create
Qlik-based apps with the same corporate look and feel for use across the organization. This approach has helped the
company to shorten decision-making cycles. While increasing the speed at which apps are being developed, the CoE also
has helped drive the adoption and use of data analytics further within the organization. To help remove any barriers of
entry for those wanting to work with data, the CoE has created a data literacy course which helps train staff in using Qlik,
providing them with the necessary tools to understand, analyze and use data with confidence.
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The Sustainability Accounting Standards Board (SASB) selects SDL to provide the scalable
content management needed to support growing global use of SASB Standards
40
SDL, part of RWS Holdings plc, announces that the Sustainability Accounting Standards Board (SASB) has chosen Tridion to power its
digital transformation as part of its efforts to facilitate the global growth and adoption of its environmental, social and governance (ESG)
disclosure standards. SASB is an independent nonprofit organization that sets standards to guide the disclosure of financially material
sustainability information by companies to their investors. SASB Standards identify a subset of environmental, social and governance issues
most relevant to financial performance across 77 industries. Global investors recognize SASB Standards as a core component of a company’s
ESG disclosure. Currently SASB publishes its Standards and supporting guidance in English and is in the process of translating these
materials into four additional languages. With growing worldwide demand for its services, SASB turned to Tridion, the industry’s leading
component-based content management system, to transform the way it organizes, manages and publishes content and information to the
public. The organization also seeks to expand translations into four additional languages over the next two years. SASB has been using the
DITA XML standard as part of its content management strategy for more than five years. Tridion will support a small content team and 50
subject matter experts to collaborate on documentation and ensure consistency and high standards are maintained as the organization grows.
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Amobee Partners with InfoSum to Power Win-Win Alternative Identity
Solutions for Advertisers and Media Owners
41
Amobee, a global leader in advertising technology that unifies TV, digital and social to deliver results that drive customer growth,
announced a partnership with InfoSum, the world’s leading identity infrastructure provider, to bring alternative, privacy-compliant
identity solutions to advertiser and broadcaster clients around the world. The partnership will allow both Amobee and InfoSum to jointly
offer their respective clients access to leading identity and media buying solutions through InfoSum’s powerful decentralized customer
data ecosystem, and Amobee’s cross-screen, programmatic and broadcaster-centric advertising platform. With future-proofed identity
solutions at the core of both company’s roadmaps, Amobee aims to centralize data across paid and owned properties with purpose-built
tools to discover, plan, activate, optimize and measure across both the addressable ecosystem, in addition to unique planning and
measurement solutions that span both opt-in and opt-out environments, like Google and Safari. These solutions coupled with InfoSum’s
ability to offer advertisers advanced audience analysis, segmentation and measurement between decentralized data sets from premium
media publishers marks a strategic, complementary offering for brands, agencies and broadcasters.
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AdTechCares Partners with the Veterans Coalition for Vaccination and Venables
Bell + Partners to Launch Vaccine Trust PSA Campaign
42
AdTechCares, co-founded in 2020 by Amobee and 50 partners from across the advertising ecosystem, has partnered with the Veterans Coalition for
Vaccination (VCV)—formed earlier this year with six leading veterans’ organizations—and Venables Bell + Partners to launch a nationwide public
service announcement (PSA) campaign to encourage full vaccination and help put an end to the Covid-19 crisis. AdTechCares and VCV worked closely
with Venables Bell + Partners to develop the creative for the integrated campaign by looking to the past—from Rosie the Riveter to Smokey the
Bear—for inspirational images that drove Americans to work together and overcome obstacles by appealing to a shared sense of duty, and updated these
iconic images to reflect the America we see today. The “Call to Arms” campaign enlists arms of every kind from “the tatted, the toned and the
sun-deprived” to encourage all Americans to get vaccinated because “better times are within arm’s reach.” The ads end with a simple and direct
call-to-action: “Don’t wait. Vaccinate.” Mass market messaging will appear across broadcast, digital, social, video and Times Square out-of-home.
Integrated media for this effort was donated and a sampling of the creative can be viewed here. The new campaign builds on the artwork and messaging
of iconic home front effort posters with a modern twist. Venables Bell + Partners partnered with photographer Jim Hughes to photograph a wide range
of masked people proudly displaying their vaccination bandages. Alice Blue Production Studio artists Lena Pigareva and David Waraksa then hand
painted the images and created the typography to give them a vintage poster look.
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Wildfire Credit Union Expands Partnership with Backbase to Redefine the
Employee and Member Digital Experience
43
Michigan-based Wildfire Credit Union announces that it is expanding its partnership with Engagement Banking technology provider Backbase to modernize
its employee experience and improve its ability to deliver personalized member services. Wildfire will adopt Backbase’s Customer 360 Employee App,
which consolidates a variety of member relationship management lines – including call centers, branch services, underwriters and loan officers – onto one
single platform for a unified member experience. The partnership will enable Wildfire’s 180+ employees to shift away from siloed, transactional interactions
with members towards relationship-building and engaging dialogues that offer increased consistency, transparency and value. Backbase’s Customer 360
Employee App empowers Wildfire employees with a comprehensive view of all member interactions through one streamlined hub, allowing them to provide
customized communications and solutions while minimizing the number of touchpoints required. By using this technology, Wildfire employees will have the
ability to provide faster response times, deepen relationships, and offer relevant products and services that can help members improve their financial
wellbeing – all while improving the credit union’s scalability and bottom-line impact. The adoption of the Customer 360 Employee App builds on Wildfire’s
existing partnership with Backbase, which sees it leveraging Backbase’s Engagement Banking platform to drive innovation and unify the member experience
across all channels and touchpoints. The partnership is enabling Wildfire to continuously innovate and enhance engagement with its members by phasing out
manual or inefficient processes, allowing it to meet member needs with frictionless, personalized banking services.
Description

IT Shades
Engage & Enable
Hellenic Bank Debuts Cutting Edge Retail Banking App in Partnership with
Backbase
44
Leading Cypriot bank Hellenic Bank announces the successful launch of its new retail banking platform, built in partnership with
Engagement Banking technology provider Backbase. The new mobile app, built on Backbase’s Engagement Banking platform, – a
comprehensive suite of pre-built technology solutions allowing institutions to own and orchestrate every step of the customer journey
– has been in market since mid-January, and has already had a proven impact on customer experience: The time required for
customers to perform daily tasks has decreased by 20 percent, and monthly active customers have increased by 16 percent within the
first month of launch. Through the app and Backbase’s Engagement Banking platform, Hellenic Bank has realized several benefits,
including an optimized end-user experience and the enablement of instantaneous innovation and continuous app updates, further
allowing Hellenic Bank to adapt to customer feedback quickly and easily. In addition, the new app has created a more frictionless
customer experience, eliminating pain points like account lock-outs by introducing biometric access. Other modern, user-friendly
features now available through the app include peer-to-peer payments, biometric approvals of payments and transfers, and transaction
search functionality.
Description

IT Shades
Engage & Enable
Backbase and Zafin Push the Limits of Customer Personalization Through
Turn-Key Dynamic Product and Pricing Capabilities
45
Leading engagement banking platform provider Backbase announces that it has partnered with Zafin, the global leader in SaaS cloud-native
product and pricing solutions for banks, to integrate Zafin’s relationship-based product and pricing capabilities into its Engagement Banking
platform. Through this partnership, Backbase clients can now leverage Zafin to instantaneously deploy products and offers with pricing optimized
to each individual customer. This people-first approach is aimed at increasing adoption of new products and services, while growing lifetime
customer loyalty. Further, the collaboration enhances banks’ ability to provide highly personal, tailored products, allowing them to increase their
share of wallet among both retail and business banking customers. In the face of increasing competition, banks need to accelerate speed of
innovation and market agility to deliver highly personalized offerings and cross-channel banking experiences. The Backbase-Zafin partnership
helps banks move beyond current technological constraints, the traditional model wherein a single core provider delivers an all-in-one solution,
allowing them to innovate and execute, delivering the products, services and experiences customers expect. Access to Zafin complements
Backbase’s already extensive offering of comprehensive digital technology capabilities. This announcement underscores both organizations’
commitment to offering banks turn-key, configuration-based solutions that help them deliver innovations to the market more quickly while
continuously enhancing customer stickiness.
Description

IT Shades
Engage & Enable
Adobe Partners With All 50 US States to Modernize Digital Experiences for
Citizens
46
Adobe unveiled it is partnering with government agencies in all 50 states to power their digital modernization through Adobe Experience Cloud and Adobe
Document Cloud. The partnerships exist across individual agencies at the state, county and city levels. Using Adobe Experience Cloud, governments are
revamping their online presence, making their websites and apps easier to navigate, ensuring content is personalized and updated in real-time, and creating intuitive
forms that work on any device. Governments have also adopted Adobe Document Cloud to optimize internal document workflows and Adobe Sign to power the
entire e-signature process, reducing time spent on tasks such as applying for benefits, and drastically reducing paper waste. The adoption of Adobe tools is also
helping government agencies adhere to more sustainable business practices. For example, through resource-free workflows, Adobe Document Cloud turns 30
billion paper documents in the U.S. each year into digital documents. Adobe Experience Cloud helps enterprises eliminate over 100 billion pieces of junk mail
annually through digital marketing offerings. Adobe is also sharing an update on its Government Rapid Response Program, first introduced to support continuity
during the pandemic when consumers rushed online to access government services. As vaccines ramp up, Adobe supports agencies and companies as they work to
accelerate distribution. Adobe tools can be used to streamline enrollment tasks such as eligibility determination, appointment scheduling and personalized
reminders, while e-signatures expedite document requests and minimize fraud. And with a greater need to inform the public on vaccine developments and
guidance, Adobe can help teams manage and deliver content across web, email, mobile messaging and other channels.
Description

IT Shades
Engage & Enable
Gleif Launches New Stakeholder Group to Accelerate the Integration of Leis
in Digital Certificates
47
The Global Legal Entity Identifier Foundation (GLEIF) has announced a new collaboration with Certification Authorities (CAs) and Trust Service
Providers (TSPs), to drive the use of Legal Entity Identifiers (LEIs) within digital certificates. GLEIF has launched a CA Stakeholder Group to
facilitate communication between GLEIF, CAs and TSPs from across the world, as they collectively aim to coordinate and encourage a global
approach to LEI usage across digital identity products. Participation has already been confirmed by China Financial Certification Authority
(CFCA), DigiCert, InfoCert, Entrust Datacard, ICAI India, and SwissSign. The collaboration announcement follows news last year that ISO has
standardized the process of embedding LEIs in digital certificates. In accordance with ISO 17442-2, the CA Stakeholder Group will develop and
promote best practice guidelines and use cases for LEI integration across the digital identity industry. This will help members of the group, who
are all committed to incorporating the LEI into their digital identity products, to progress their own implementations. GLEIF will also welcome
participants’ views on current and future LEI services. The use of the LEI in digital certificates will deliver significant identity management
benefits in a digital environment. Certificates linked to verified, regularly updated and freely available entity reference data by a unique, universal
identifier are easier to manage, aggregate and maintain. There will also be greater transparency overall across the digital identity ecosystem.
Description

IT Shades
Engage & Enable
Gainsight Delivers Record-Breaking Year, surpassing $100 Million ARR as
Momentum for Customer Success Movement Accelerates Worldwide
48
Gainsight, the Customer Success Company, announced highlights from a record-breaking fiscal year. The company’s
momentum comes on the heels of a majority investment from Vista Equity Partners, a leading global investment firm
for enterprise software, data and technology-enabled businesses. 2020 marked a year of significant growth for
Gainsight as it surpassed $100 million in annual recurring revenue (ARR). The company achieved record-breaking
bookings from around the globe as enterprises in SaaS, technology, manufacturing, healthcare, finance, and security,
amongst others, expanded their focus on end-to-end customer-centricity and net dollar retention (NDR) as the core
driver for business growth. As Gainsight prepares for its next phase of growth, the company plans to accelerate hiring
around the globe, including positions in product and engineering, sales and marketing, finance, Customer Success, and
teammates success.
Description

IT Shades
Engage & Enable
InMobi and Gojek Enter Partnership to Enhance Advertising, Consumer
Intelligence and Identity Resolution for Brands in Southeast Asia
49
InMobi, the world’s leading marketing cloud, announced a partnership with Gojek, Southeast Asia’s leading mobile
on-demand services and payments platform, to enhance advertising, consumer intelligence and identity resolution for
brands in Southeast Asia. The first-of-its-kind collaboration brings together audience intelligence from the Gojek
platform and the end-to-end marketing capabilities of InMobi to help brands drive personalization in a
privacy-compliant manner. The partnership will power deep consumer insights, personalized advertising across the
customer lifecycle and attribution for brands, and will be available across Indonesia, Singapore, Vietnam and Thailand.
InMobi, as the first global ad tech unicorn from India, and Gojek, with its wide range of services, bring a unique
vantage point with their extensive understanding of the fastest growing markets in Asia Pacific and their mobile-first
technology leadership.
Description

IT Shades
Engage & Enable
Liferay partners with Smart Dubai to Launch “Invest in Dubai” Platform
50
Liferay, Inc. which makes software that helps companies create digital experiences on web, mobile and connected devices, has partnered with Smart Dubai, an
initiative based on H.H. Sheikh Mohamed Bin Rashid Al Maktoum’s vision to make Dubai the happiest city on earth, to launch the Invest in Dubai platform that
helps empower strategic partnerships. In cooperation with partners from the private and government sectors, the Smart Dubai Initiative was established to enable,
deliver, and enhance an efficient, seamless, safe and personalized city experience for both residents and visitors. To achieve its strategic pillars, Smart Dubai aims
to present strategic initiatives and develop partnerships to contribute to its smart economy, smart governance, and smart environment, as well as dimensions of
smart life, smart individuals, and smart mobility. The “Invest in Dubai” platform is the product of a successful collaboration between more than 20 government
entities to facilitate open a business and attracting investments in Dubai. The platform is creating opportunities for investors and businesses in the Emirate by
allowing them to access investments insights, obtain licenses and permits, as well as a number of key services across the entire business cycle. This centralized
digital platform is aimed at assisting investors and businesses while reinforcing Dubai’s culture of innovation and cementing the city’s position as a global
investment hub. Liferay’s Digital Experience Platform enabled the creation of a personalized web experience using standard front-end technologies. By
collaborating with Liferay and its UAE based partner Palmira Software House, Smart Dubai benefitted from an enterprise-grade, low-code, quick-to-market
Content Management solution to develop and deliver the content and main pages of the platform in 3 months. This easy-to-use platform enhances user experience
and empowers users to access information and services in a well designed and developed content structure.
Description

IT Shades
Engage & Enable
Magnolia partners with Attraqt to bring cross-functional collaboration in the
new DXP stack
51
Magnolia, the leading content management system (CMS) provider announces a strategic partnership with Attraqt
Group PLC aligning Attraqt’s innovative artificial intelligence (AI)-powered search and personalization offerings with
Magnolia’s rich content platform, to provide retailers with the technical efficiency they seek, but without losing the
practitioners desires to be more relevant and faster to market. The partnership will enable retailers and other businesses
to fully curate their digital experiences, with rich preview experience for channels, devices, personas and scheduled
campaigns. With today’s consumers typically entering a site in a more surgical manner, Magnolia believes that
experiences need to be adaptive to the changing cohort, while not forgetting those that mainly navigate via promotions
or merchandising.
Description

IT Shades
Engage & Enable
USA Rugby and Medallia Announce Sponsorship and Partnership Agreement
52
Medallia, Inc. the global leader in customer and employee experience and engagement, announced its partnership with the USA Women’s and
Men’s Senior National Rugby Teams. Medallia technology will be the official fan experience platform used to engage the more than 100,000
members of USA Rugby and reported 45 million supporters in America. Medallia will deploy its full experience suite across supporters, members
and players creating a single voice of the union program. This partnership continues Medallia’s involvement in sports and community building
where the company sponsored Pip Hare, one of six female skippers in the Vendée Globe as she aspired to make history by being the eighth female
ever to complete the 24,000-mile race. the U.S. has seen a considerable rise in rugby fanship and participation in recent years. According to a 2019
Nielsen report, the USA has more than 16 million people “very interested” in rugby which is the highest figure in the world. Rugby sevens is also
immensely popular with 71 percent of followers being introduced to the game via short forms. USA Rugby services an average of over 100,000
members across youth, high school, college and club programs annually. It fields four senior national teams across two disciplines including two
sevens programs who compete in the summer Olympics and two fifteens programs who play in Rugby World Cup every four years. Its men’s and
women’s Olympic teams were ranked No. 2 in the world at the end of 2019, the last full competition season.
Description

IT Shades
Engage & Enable
Medallia Announced as the Official Feedback Partner of the 36th America’s
Cup Presented by Prada
53
Medallia the leader in customer and employee experience and engagement announced it is the Official Feedback
Partner of the 36th America’s Cup presented by Prada which is taking place in Auckland, New Zealand from March 6
– 15, 2021. Fans will have the opportunity to engage with the America’s Cup and share their feedback via Medallia
Quickstart and Micropulse as well as Medallia LivingLens video feedback capture to track fan and volunteer
sentiment.
Description

IT Shades
Engage & Enable
NICE Actimize and Finastra Announce Partnership to Provide Xceed
Cloud-Native Platform to Finastra’s Customers
54
NICE Actimize, a NICE business, and the industry leader in financial crime and compliance solutions, announced a partnership with Finastra, one
of the world’s largest providers of financial technology solutions. The partnership will deliver NICE Actimize’s industry-leading Xceed
cloud-native financial crime platform, which brings unmatched AI and cloud technologies to financial services organizations of any size, to
Finastra’s customer base, via its FusionFabric. cloud open innovation platform. NICE Actimize’s Xceed platform delivers best-in-class AML and
fraud solutions, offering complete financial crime and compliance on a single platform. With “Always On” AI-based technology, the Xceed
platform offers the industry’s most advanced real-time behavioral analytics and machine learning capabilities. This results in simplified cloud
deployments and optimized operational resource efficiency that particularly benefit mid-market financial services organizations. NICE Actimize
Xceed’s self-learning capabilities immediately and autonomously adapt to new threats, helping financial institutions meet today’s dynamic risk
management needs with laser accuracy, speed and simplicity, and without the need for a team of data scientists. Among other benefits for Finastra’s
customers, NICE Actimize’s Xceed performs behavioral analytics across all digital payment channels and gathers insights into an omnichannel
view. Fraud and AML analysts are able to leverage the most comprehensive view of fraud and AML risk through Xceed’s unified case management
system. Analysts can also efficiently investigate financial crime activity and perform regulatory filings – all in one interface.
Description

IT Shades
Engage & Enable
Radware and TeraGo Deliver Tailored DDoS Protection Services to Simply
Voting
55
Radware®, leading provider of cyber security and application delivery solutions, and TeraGo Inc. a leading networking, colocation
and cloud services provider, jointly announced the development of a best-of-breed security solution that protects online elections
from potential cyber-attacks for Simply Voting Inc. Simply Voting is a Montreal-based full-service provider of secure, hosted online
elections, serving more than 3,000 different organizations in 67 countries to safely execute their elections. The combined Radware
and TeraGo offering includes a cloud-based distributed denial-of-service (“DDoS”) protection solution, which leverages the real-time
protection and minimal latency of TeraGo’s network-based DDoS mitigation service, with Radware’s DefensePro® attack mitigation
appliances, and cloud-based scrubbing capacity of Radware’s Cloud DDoS Protection Service. Radware and TeraGo’s DDoS
protection service monitors all traffic entering its network for large-volume floods that aim to disrupt the services. It detects and
mitigates DDOS attacks within seconds using Radware’s patented behavioral-based DDoS attack mitigation technology. The service
offers protection from all types of DDoS attacks, including network-layer and application-layer DDoS attacks.
Description

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Engage & Enable
Palantir and 3M Expand Relationship to Build Dynamic Supply Chain
56
Palantir Technologies Inc. announced a multi-million dollar expansion of its relationship with 3M. 3M has chosen to
expand its use of Palantir's Foundry platform to support its digital transformation, assisting in the build out of a
dynamic supply chain that enables the global manufacturer to respond nimbly to changes in demand across tens of
thousands of products. This expanded relationship builds on the work Palantir already supports across 3M’s efforts in
supply chain alerting, demand forecasting and business planning. "Palantir has played an important role for our
Enterprise Operations digital migration strategy; we’re eager to keep pushing the boundaries to ensure a continued
focus on our customers," noted Shaun Braun, 3M’s VP of Digital Transformation.
Description

IT Shades
Engage & Enable
Software AG Launches PartnerConnect, New Global Partner Program
57
Software AG a leader in IoT integration and business transformation software, has launched its new global partner program,
PartnerConnect. The program, rolling out as part of the company’s virtual Global Partner Summit taking place this month, empowers
partners via self-service enablement so they can deliver the products, solutions and services their customers need. The global partner
team at Software AG outlined the program’s core beliefs and its benefits in a new eBook, available here. With the increasing need for
integration, and the proliferation of API, B2B, IoT, mobile and cloud, organizations are increasingly looking for the right innovations
and partners to successfully guide them through the critical phases of digital transformation by connecting apps, devices and people.
With PartnerConnect, partners are rewarded for building skills, earning Software AG product certifications and co-selling. The new
portal ensures self-service enablement, while tiered “levels” personalize the partnership based on each partner’s growth journey.
Partners also have access to the expertise and experience of the team at Software AG, which has more than 10,000 customers
worldwide – including 70 percent of the Fortune 1,000 – in more than 70 countries.
Description

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Engage & Enable
Solace and Thinkport Team Up to Help Enterprises Reap the Rewards of
Event-Driven Architecture
58
Solace and Thinkport have announced a partnership agreement that will enable the German consultancy to more
effectively help their clients achieve the benefits of event-driven architecture thanks to their access to and expertise
with Solace’s event streaming and management technology, PubSub+ Platform. Thinkport has had its consultants
become Solace-Certified Solutions Consultants, and they have experience with both PubSub+ Event Broker and
PubSub+ Event Portal, along with key APIs and protocols, caching, and other tools.
Description

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Engage & Enable
Environment & Social Updates

Environment & Social Updates
IT Shades
Engage & Enable
ServiceNow, supporting vaccinations for more than 20 million people globally, enhances Vaccine Administration
Management solution to help organizations rapidly administer COVID vaccines at scale
59
ServiceNow which is supporting vaccinations for more than 20 million people with the Now Platform and its Vaccine
Administration Management solution, released further product enhancements to its Vaccine Administration Management
solution to help organizations quickly meet the “last‑mile” challenges of vaccinating and protecting people at scale. The
latest enhancements make it easier for people to schedule vaccination appointments and for providers to manage vaccine
inventory. With the Biden administration directing states to make all U.S. adults eligible for vaccinations by May 1,
ServiceNow is committed to leveraging the Now Platform to help states and healthcare providers convert vaccines into
vaccinations as quickly as possible. The Now Platform and Vaccine Administration Management solution are being
deployed in just days by some providers, using ServiceNow’s workflow technology to rapidly improve vaccine
distribution, administration, and monitoring. The NHS National Services Scotland, for example, is using ServiceNow to
help quickly vaccinate Scottish citizens.
Description

T-Byte Digital Customer Experience March 2021

T-Byte Digital Customer Experience March 2021

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