Group project for Carly Jo Jackson Career Plan Major Goals and more details assignment at Full Sail University

1. Carly Jo Jackson | Establishment of Goals & Budgets
Artist Management
Jessica Northey, Yannick Powell, and Chris McLean
Merchandiser and Booking Manager: Jessica Northey
Email: missjessicanorthey@gmail.com
Cell: (407) 928.0225
Artist Manager:Yannick Powell
Email: vazco.muzik@gmail.com
Cell:(407) 574-0324
Social Media and Publicist: Chris McLean
Email: Chrism1223@fullsail.edu
Cell: (407) 679-0100

2. 1. Intro: Congratulations to Big Machine for Taylor Swift’s results in the charts for being #1 for
the past 3 weeks in a row and for her 5 MTV Europe nominations.
2. Strongest Qualities & Elevator Pitch
● Young, she’s 19 years old
● A steady increase in music sales and following since the beginning of her singing career
in 2005; currently her first EP is called “World at my Feet”
● She brings her sense of humor to her song introductions
● She’s the next big artist, she has a similar style as Jewel and Taylor Swift
● Plays several instruments: French horn, guitar, ukulele, harmonica, and banjo and
can read music
● Education: Florida Atlantic University in her 2nd year and was a student at The Pop Shop
● Cute and quirky girl suddenly start belting a cover by Adele or her own original
scandalous song Heartless
● Target audience is Gen Y; mainly teenage girls
● She recorded 5-song EP with record label Arch productions.
● Recorded single by Chris Carrabba (Dashboard Confessional) in return for providing
vocals on a project he was doing.
● She was an Orlando finalist for Season 2 of The Voice and Memphis finalist for
Season 3 in 2012
● After her performances, Carly Jo is great about going out to her audience and
speaking with them and if they want to take pictures with her or buy CDs she is
there ready with a smile.
The Vice President of Creative Student Networking Group, Troy Krugen, discovered her. He is
also a volunteer for OrlandoBands.com and they sponsored the showcase event that he was
working at. Troy then booked Carly for a networking session at Sleeping Moon Cafe where
Jessica Northey, President of the networking group with Troy, and discovered her to now
become her current Artist Manager and Publicist, along with the support team here today.
You will set goals for your Artist and budget the expenses for a 1 year time period. We will see
when your Artist will begin to break even.
List five major goals for your Artist and include the dates, Gatekeeper and the Direct Costs to
accomplish each goal:
3. Major Goals and Timeline
1. Sign publishing deal; cash advance check

3. a. 10/2012 to 01/2012
b. Gatekeeper:
i.title: A&R Coordinator
ii.by name: Laurel Kittleson – mail@bigmachine.us (1)
iii.by company: Big Machine Records
c. Direct costs: Travel is estimated at $1200 for artist support team to travel to
Nashville to pitch artist.
2. Recording 10 songs for an album
a. 01/2012 to 10/2012
b. Gatekeeper:
i.title: Studio manager
ii.by name: Ed Krout - edkrout@phatplanetstudios.com (2)
iii.by company: Phat Planet Recording Studios (Orlando)
c. Direct costs: $65 per hour for studio b
3. Continue tour throughout Florida
a. 10/2012 to 11/2012
b. Gatekeeper:
i.title: Tour Manager and CEO
ii.by name: Kip Roddenberry – kroddenberry@fullsail.com
iii.by company: http://www.linkedin.com/pub/kip-roddenberry/50/4b/361
c. Direct costs: Travel costs estimated $400
4. Improve songwriting with co-writer
a. 12/2012 to 01/2013
b. Gatekeeper:
i.title: Song Writer
ii.by name: Clyde Masters - clyde@thesongwriteragency.com (3)
iii.by company: The Song Writer Agency
c. Direct costs: $
5. Album featured on www.ryanseacrest.com
a. 01/2013 to 02/2013
b. Gatekeeper: Ryan Seacrest – ryanseacrest.com/contact
i.title: Radio Host
ii.by name: Local station info: WXXL-FM 106.7 xl1067.com
iii.by company: Ryan Seacrest Productions. (4)
4. List five subordinate goals (goals supporting major goals)

4. 1. Collaborate with a co-writers
2. Find a writer’s room
3. Demo songs and showcase artist to pitch to publishers
4. Meeting with Kip to hire to organize the rest of the tour throughout Florida
5. Go to radio station WXXL in Orlando to meet the receptions to get her music on the Ryan
Seacrest website
5. Business Framework- Your Advice:
1. How will the business be structured? Why?
LLC because this form of business operates and functions very much like a partnership but gives
the members the protection from personal liability the way a corporation does. Each member is
an equal partner.
2. Personnel requirements, when they should be employed (by calendar quarter), and cost
A.Publicist – Ongoing employment starting September 2012 - $1,800 per quarter
B. Webmaster – Ongoing employment starting July 2012 $500 monthly
C.Booking agent – Ongoing employment starting
September 2012 - 10% of all shows booked
D.Tour manager – Begin employment January 1st, 2013
$5,800 per quarter that artist is on tour
6. Costs associated with personnel
This section will show how much money should be budgeted for use by members of the team.
a. Publicist
i. Press kits - $300.00 per quarter
ii. Creation of EPK - $800.00 one time expense
b. Webmaster
i. Web hosting - $500.00 annually
7. Insurance
What insurance policies will the company hold and why?
1. Life vehicle : We will have Metlife insurance for the artist just incase the artist was to die.
3. Equipment: We will have haveReber and Associates to cover our equipment just incase they
were to get any damages.
4. Health: Aetna Health insurance will be the insurance we will be using to cover the health of
the artist just incase they were to get sick or injured.

5. 5. Vehicle: Geico will be the insurance company we will be using for the drivers of the company.
8. Memberships
What organizations should the artist join?
What costs are associated with that membership?
a. Country Music Association - $50.00 annually
b. BMI - Free
c. The Americana Music Association - 3 year Membership $200.00
References:
(1) http://www.bigmachinelabelgroup.com/staff
(2) http://www.phatplanetstudios.com/contact.html
(3)http://www.thesongwriteragency.com/index.php?option=com_contact&view=category&catid
=1 2&Itemid=48
(4) http://ryanseacrest.com/station-locations/