Even in a down budget year, marketers are spending more on Web 2.0. But most are just entering the game. Download this executive summary for best practices and insights including:
* Determining your participation strategy is crucial
* Web 2.0 must be integrated with “traditional” marketing channels
* Web 2.0 is not winning new business but it is having an impact
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Web 2.0 Gets Strategic
1. ITSMA Online Member Survey Results | April 2009
Web 2.0 Gets Strategic
EXECUTIVE SUMMARY
Chris Koch
Director
Research and Thought Leadership
ITSMA
Julie Schwartz
Senior Vice President
Research and Thought Leadership
ITSMA
Survey Results | Executive Summary | SV4574E