1. Revenue
What are the results at the end of the project?
First, we used RM548 to buy Henna materials and deposit the phone casings. After we ran the
business for three days, we got RM1765 as incomes. In addition, we also received RM803 of
sponsorships. All together we donated RM2020 to Red Cross Crescent.
What did you do right and what did you do wrong?
Right - Rather than selling outside SLC, we walked around campus to promote our Henna service. All
of the members would apply Henna on their hands. So that public would get awareness and tried on
our services.
Wrong- We should come out with more Henna designs. Some of the customers would like to have
spontaneous designs or they would come after they found interesting designs online. Other than
that, we should have more types of phone casings as well.
If you can repeat the event one more time, what would you do differently?
If we can repeat this event one more time, we will make our booth nicer. According to what we have
discussed, we first want to decorate the booth with Indian theme, but due to some reasons we do
not did it well.

2. Target Market
Who your customers are and their backgrounds? (e.g. cultural, socio-economic, interests & hobbies);
Our customers are Taylor’s University students and stuffs. Basically, our Henna services more on
female customers while phone casing selling is opened to all gender. Cultures have been mixing in
Taylor’s University. We have citizens of Malaysia and also international students. They all accept
other cultures and traditions openhearted.
Their wants and needs.
Nowadays, people love their hand phones with all their life. So, most of them possibly will buy
phone casings to protect their hand phones by being spoiled. Phone casings come with different
designs and different functions. They will always choose to buy a phone casing which is protective
and has matching design.
Henna is known as a temporary form of skin decoration. People believe that Henna is a fun and safe
way to explore body art without pain. Likely due to the desire for a tattoo appearance, many
people want to have a try.
Their spending powers.
Mostly, Taylor’s University’s students and stuffs can afford between RM10 to RM50.

3. Competition Analysis
Who are the 2 main competitors?
Moridabreast
What are they selling?
They are selling services as well. But the difference is they are selling different services, such as
Polaroids photo taking and__.
What are their strengths and vulnerabilities?
Strengths- In their service businesses, they provide entertainment at the same time.
Vulnerabilities – On the other hand, they do not get as many customers as we did. This is because of
the pricing.
Why would/do their customers buy from them?

4. This is the poster of Henna service that we stick on the booth.

6. The receipts of Henna materials.