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  Business
  Marketing
Strategies for
    2013

  - Siva Yenneti


                        © 2013 ITVibes, Inc. All rights reserved.
      Material may not be reproduced or distributed in any form without permission.
Marketing 101

    “92% of the consumers use
    Search Engines and Social
    Media for their research before
    purchasing”



2   1/9/2013
About us
     We specialize in creating integrated and
       user friendly Websites with high lead
       generation and conversion rate to
       increase sales and bottom line.

       FUNCTIONAL WEBSITE
         + MARKETING =

               SUCCESS
3   1/9/2013
Buyers are looking for you




                         Are they finding you or
                         your competition first?


4   1/9/2013
2013 Marketing Strategies
    1.         Determine your goals
    2.         Know your audience
    3.         Evaluate your resources
    4.         Build relationships
    5.         Freshen up your content
    6.         Use Media
    7.         Understand Search
    8.         Go Mobile
    9.         Expand Website
    10.        Integrate all your Marketing efforts
5   1/9/2013
Determine your goals

               1.   Business model
               2.   Marketing goals
               3.   Sales targets
               4.   Target markets
               5.   Growth potential




6   1/9/2013
Know your audience
          1. Focus on your customers. Not
             yourself.
          2. Target age group
          3. B2B or B2C or Both?
          4. Where do they hang out?
          5. What do they like? Dislike?




7   1/9/2013
Evaluate Your Resources

          1.     Time
          2.     Energy
          3.     Staff
          4.     Knowledge
          5.     Budget




8   1/9/2013
Build Relationships

          1.     Step up your Social Media
          2.     Be consistent
          3.     Give first. Get later.
          4.     Solve. Don’t sell.
          5.     Be patient




9   1/9/2013
Freshen Up Your Content

           1.     Tell and Sell. Not Yell and Sell.
           2.     Use Blogs
           3.     Create relative messages
           4.     Make it real time
           5.     Keep it local




10   1/9/2013
Use Media

           1.     Pictures
           2.     Videos
           3.     Publish in Media sites
           4.     Make it entertaining
           5.     Redistribute




11   1/9/2013
Understand Search

        1.       Is   constantly changing
        2.       Is   localized
        3.       Is   personalized
        4.       Is   Social friendly
        5.       Is   Mobile friendly




12   1/9/2013
Go Mobile

        1.       Mobile commerce is exploding
        2.       Is fully localized
        3.       Attract Gen Y customers
        4.       Is Social friendly
        5.       Is Search friendly




13   1/9/2013
Expand Website

     1.   Make it easy to use
     2.   Build intuitive navigation
     3.   Make it Social friendly
     4.   Use industry features
     5.   Make it Search Engine friendly



14
Let’s stay in touch

                facebook.com/itvibes

                itvibes.com
                siva@itvibes.com
                (281) 636 4616




15   1/9/2013

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Business Marketing Strategies to Attract New Customers in Houston and The Woodlands

  • 1. itvibes.com itvibes.com/facebook Business Marketing Strategies for 2013 - Siva Yenneti © 2013 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission.
  • 2. Marketing 101 “92% of the consumers use Search Engines and Social Media for their research before purchasing” 2 1/9/2013
  • 3. About us We specialize in creating integrated and user friendly Websites with high lead generation and conversion rate to increase sales and bottom line. FUNCTIONAL WEBSITE + MARKETING = SUCCESS 3 1/9/2013
  • 4. Buyers are looking for you Are they finding you or your competition first? 4 1/9/2013
  • 5. 2013 Marketing Strategies 1. Determine your goals 2. Know your audience 3. Evaluate your resources 4. Build relationships 5. Freshen up your content 6. Use Media 7. Understand Search 8. Go Mobile 9. Expand Website 10. Integrate all your Marketing efforts 5 1/9/2013
  • 6. Determine your goals 1. Business model 2. Marketing goals 3. Sales targets 4. Target markets 5. Growth potential 6 1/9/2013
  • 7. Know your audience 1. Focus on your customers. Not yourself. 2. Target age group 3. B2B or B2C or Both? 4. Where do they hang out? 5. What do they like? Dislike? 7 1/9/2013
  • 8. Evaluate Your Resources 1. Time 2. Energy 3. Staff 4. Knowledge 5. Budget 8 1/9/2013
  • 9. Build Relationships 1. Step up your Social Media 2. Be consistent 3. Give first. Get later. 4. Solve. Don’t sell. 5. Be patient 9 1/9/2013
  • 10. Freshen Up Your Content 1. Tell and Sell. Not Yell and Sell. 2. Use Blogs 3. Create relative messages 4. Make it real time 5. Keep it local 10 1/9/2013
  • 11. Use Media 1. Pictures 2. Videos 3. Publish in Media sites 4. Make it entertaining 5. Redistribute 11 1/9/2013
  • 12. Understand Search 1. Is constantly changing 2. Is localized 3. Is personalized 4. Is Social friendly 5. Is Mobile friendly 12 1/9/2013
  • 13. Go Mobile 1. Mobile commerce is exploding 2. Is fully localized 3. Attract Gen Y customers 4. Is Social friendly 5. Is Search friendly 13 1/9/2013
  • 14. Expand Website 1. Make it easy to use 2. Build intuitive navigation 3. Make it Social friendly 4. Use industry features 5. Make it Search Engine friendly 14
  • 15. Let’s stay in touch facebook.com/itvibes itvibes.com siva@itvibes.com (281) 636 4616 15 1/9/2013