The document discusses strategies for connecting with travelers in China through mobile platforms, noting that popular overseas travel destinations for Chinese audiences include Japan, the US, South Korea, and Australia. It outlines iClick Interactive's capabilities for targeting potential travelers in China based on demographics, interests, travel history and plans. The document also promotes iClick's social media advertising solutions on Tencent platforms like WeChat and QQ that can be used to reach travelers in China.

1. Power Your Way to Connect in China
Unlock the Power of Mobile
Cody Chan
Head of Sales, iClick Interactive
17 March, 2016
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.

2. POPULAR DESTINATIONS
AMONGST CHINA AUDIENCES
Country Population
Japan 22,594,667
USA 21,681,497
South Korea 14,013,976
Australia 11,245,020
Taiwan 7,812,148
Hong Kong 7,465,214
UK 3,765,680
Thailand 2,916,829
France 2,818,037
Italy 2,089,261
Singapore 751,092

3. WHICH DESTIONATIONS
COMPETE DIRECTLY WITH HK?
778,816 people also
considering travelling
to Taiwan
644,231 people also
considering travelling to Japan
81,707 people also considering
travelling to Singapore
2
1
3
362,070 people also considering
travelling to South Korea
4

4. T RAVELLERS PROFILE
Taiwan
Highest overlapping rates with
Hong Kong
Majority of their travellers are
Male over 45
South Korea
Largest overlap comes from Female
18-24
Competing against HK for shopping,
cosmetics, beauty
Female
14%
Male
86%
Age
Female
50%
Male
50%
Age

5. QQ MusicNews
A LL ROUNDED DIGITAL SOLUTION
MoSocial, MoFeed, MOTV, OTV across PC and Mobile
QQWeChatQ Zone

6. iClick MoSocial
& Travel+

7. CHINA TRAVEL TARGETING CAPABILITIES
Geographics
 Country level targeting
Demographics
 Gender (male, female)
Interests
 Travel
 Finance
 Beauty
 Retail
 Automobile
 Education
We ride on Tencent’s data and
get insights on user behaviors
and travel intentions
Behavior (travel history, travel
status)
E.g. frequent travelers, ever
been to within 6 months,
planning to go, traveling, etc.
Interest (travel intenders)
E.g. travel in China vs overseas,
graduation trip, family trip, etc.
In-Trip Traveller TargetingPre-Trip Traveller Targeting
7
travel+

8. MOSOCIAL TRAVEL+ TARGETING BEHAVIOR
8
Been to… Plan to travel Travelling Frequently travel
HISTORY TRAVEL STAGES
• Domestic (cities, sites)
• International (country, cities, sites)
• Time Frame: 15 days, 1 month, 2 months
• Domestic: N times+ /
year
• Int’l: N times+ / year
In the past, audience
traveled from place of
residence and
frequency.
Audience has already
confirmed travel
destination, but not yet
depart
Audience has left place
of residence and note
yet returned
Frequency of travel and
travel destinationDefinition:
Options:
travel+

9. M OSOCIAL – PREMIUM INVENTORY
China’s most popular social network which creates new online
lifestyle built around 3 major content categories: self expression,
content sharing and peer interaction
Source：Tencent Official Announcement
(2016)
China’s most powerful mobile app, continually shift from
communication tool to multi-functional platform
China’s leading digital music platform, provides
comprehensive music services which include free MP3
download, Ringtone service, music SNS communities
Qzone
630M
Monthly active users
WeChat (Weixin)
600M
Monthly active users
10M
Subscription
accounts
QQmusic
40M
Daily impression
And other apps in Tencent Ad Network, e.g.

10. Scan &
Follow
Scan &
Follow

11. 营销-香港旅游

12. 腾讯社交广告| 中国最大的社交广告平台
整合腾讯各类社交流量，腾讯社交广告提供给客户成熟完善的社交流量广告投放功
能。包括人群定向，广告播放，后续跟踪等功能。

13. 微信生态

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