This document discusses how to set up and operate a WeChat corporate account. It explains that a PRC company business registration and PRC identity cards are required to register an account that can be seen by readers in China. It provides details on the types of WeChat accounts (subscribed and corporate), how to post different types of content, and how to build WeChat groups. It also discusses using WeChat for promotions, payments and connecting to other applications and websites.

1. WeChat operation
By Alan Siu 21/2/16

2. WeChat account
• In order to registered a WeChat corporate account for PRC readers.
• We need to have PRC company BR and an officer with PRC identity
card to registered.
• If we registered a WeChat account by using HK company BR.
• The WeChat account can only be seen by Hong Kong readers and the
Free Travelers from PRC in Hong Kong region.
• Once the Free Travelers go back to China. They cannot receive the
news.

3. • Usually, the large company should register the WeChat subscribed account
and WeChat corporate account.
• The subscribed account can be sent 1 news per day. It is used as sending
the greeting message towards the readers.
• The corporate account can be sent 4 news per month. The usage of a
corporate account is to verify as reference check by WeChat company.
• If you would like to open an official account in Hong Kong. You need to
provide Hong Kong company BR. If you would like to open an official
account in China. You need to provide PRC company BR.
• The location of the official account can be viewed by that local readers.

4. In China, quite a lot of QR code promotion is used
through WeChat. Download the QR code can
receive a coupon from the show girl.

5. Official account can be linked up with backend
app. The text message can be displayed on large
screen broadcast.

6. How to build up a WeChat group
Click build up a face to face group

8. Input random 4 digital figures.

9. The rest of the friends input the same figure.

10. VS
• Sina: interactive with a known and unknown people.
• The fans can click follow to obtain the news.
• WeChat: Add friend on mobile version. Both sides are agreed.
• The conversation will be keen on personal greeting.

11. WeChat PC version
http://www.wechat.com/zh_TW/

12. Official account version
• mp.weixin.qq.com

13. Luck draw and discount coupon can be used
in the official account.

14. Ewallet can be used for sales transaction

15. Official WeChat account
over 200,000 fans will become large official
WeChat account.

16. • Once write up an article via official account.
• The article can be shared through the WeChat group within the
similar category.
• If the WeChat group have the max figure 5000, the group admin share
the article, there will be 5000 fans can receive it.
• The WeChat group is separated into different categories.

17. WeChat official account benefits
• Bottle message to send message to the public.
• The fans can share the message to their group.
• Generate the QR code for the public to join the account.
• LBS feature.
• Share the message to other social media channels.
• Share e membership card.
• eWallet

18. How to join WeChat official account
• ID card copy version ( If you would like to join PRC official web site,
you need to provide PRC version. )
• Email account
• Mobile number ( If you would like to join PRC official web site, you
need to provide PRC version. )
• Account number
• The subscribed account can be sent 1 news per day. It is used as
sending the greeting message towards the readers.
• The corporate account can be sent 4 news per month. The usage of a
corporate account is to verify as reference check by WeChat company.

20. User interface
• https://mp.weixin.qq.com

21. Update the official account picture

22. Add watermark for the pictures

23. Add a domain name for display of the article

24. Upload new article

25. Subscribed version can spread one article per
day

26. You can select the finished article to spread.

27. Selection of the spread area

28. Create a new article.

29. You can write up a new article by this method.

30. Modify the article on this page

31. Add photos in the specific folder.
Create specific folder with the correct names.

32. Create photo album

33. Upload the pictures

34. Add video link

35. Add video URL link.

36. Upload the video on Tencent video site.
• http://v.qq.com/u/upload.html
• Create an video account on Tencent video site.
• Then copy the URL link of the video and paste on the section on slide
32.

37. Add pictures from the photo album

38. Upload the article from the forum page

39. You can add sub category article by press this
button.

40. The outlook of WeChat articles display will be
like this.

41. Click save

42. Write up the article on forum page
http://weidb.com/g999

43. Select the correct category for the article

44. Drag the whole article ( text, video and
photos ) and paste on the forum group.

45. Copy the link of the article link in the forum.

46. Input the URL address on this place.

47. Spread the article to public.

48. Select the article you would like to release to
public.

49. Finally, the admin needs to scan the QR code
to upload.

50. Alter the WeChat security setting.
Then you don’t need to scan the QR code on PC screen and release the article.

52. Switch off this setting to turn off the scanning
code for broadcast.

53. Write up the article and share on those forum
with the QR code picture
• http://weidb.com/g999
• http://www.weixin111.com
• http://www.anyv.net
• http://wosao.cn
• http://www.juweixin.com
• http://www.weixin234.com
• http://vx173.com
• http://www.v4.cc
• http://www.weihaobang.com

54. Admin management platform

56. Edit the admin right, add customer servicer
editor ( max 4 person with WeChat account )

57. Set up auto reply message

58. Create the rules of auto reply, make sure the
keywords are input separately.

59. • Additional reply – First login to your account and receive the greeting
message.
• Notice reply – Notice for the keywords reply. One time only.
• Keywords reply – Input the correct keywords reply message.
• http://jingyan.baidu.com/album/e75aca85a3e328142fdac659.html

60. Connect the official account with Tencent
business circle
• http://www.weifenglin.com/

61. Design menu

62. Insert the detail

63. Official account 公眾號
• Connect with backend application
• Create multiple QR code for tracing the sales record
• Poll
• Add retail address
• LBS with wifi system
• Customer service
• VIP member group

64. WeChat store
• Need to provide company BR.
• http://jingyan.baidu.com/album/e5c39bf5811d8939d76033e9.html

65. WeChat mobile store
• http://www.weidian.com/?utm_source=baidupz_1&wfr=qeeODi5j

66. • Another sales channel through mobile.
• Build up brand awareness on mobile version.
• Mobile buyers can download the WeChat store app to evaluate the
products.

67. • Personal mobile account, no need to provide company BR.
• Official account is needed to provide the company BR.
• Official WeChat mobile store can join the WeChat of sales promotion.
• All the mobile store new features can be used for official account.
• http://bbs.weidian.com/thread-155512-1-1.html

68. http://weidian.com/?userid=206468312

69. Contact Detail
• Alan Siu
• Email: itxchas@yahoo.co.uk
• http://hk.linkedin.com/in/alansiu