SEO 搜索引擎優化入門 如何進行關鍵字研究 如何知道關鍵字的搜索量 如何寫一篇 Google 喜歡的內容 如何閱讀 Google analytics 如何使用 Google search console

1. SEO
By Ivan So

2. About me
● CS, Southampton UK
● 15 years experience in SEO & WordPress
● 50+ sites for testing SEO
● Exit due to SEO project
● Co-organiser of HK WordPress Meetup
● Lead organiser of HK WordCamp
● WordPress agency firm
● Online course / Corp training / Consultant service for SEO & digital
marketing

5. Today’s topics
● SEO Basics
● Google Algorithm
● Keyword Research / Search Volume
● Content Strategy for SEO
● Google Analytics
● Google Search Console
● CTR Checking Tool
● Bonus tips: YouTube SEO (request by rudi gor)

6. ● 3-4 people per group
● 3-4 minutes
● Introduce yourself and state
your current SEO problem

7. Quick test

8. SEO basics

9. How SEO works?

10. SEO in simple term
Relevancy (keywords) and Popularity (Links)

11. Ranking signal
200+ ranking signal (2010)

13. Desktop SERP

14. Desktop SERP
● Title
● Link
● Description
● Sitelink

15. How about mobile SERP?

16. Mobile SERP
● Favicon
● Link
● Title
● Description
● Sitelink

17. User browsing device:
70% Mobile VS 30% Desktop / Tablet

18. Meta keyword

19. Meta keywords
Google
Google saw the meta keywords tag being abused. They officially confirmed
in 2009 that they didn’t use them. In that blog, they also stated they already
started disregarding the meta keywords many years before 2009.
Yahoo
In October of that same year, 2009, at SMX East, Yahoo! announced they no
longer use the meta keywords tag anymore either. This turned out to be not
entirely true, as they do index them, but they won’t help you one bit.

20. Meta keywords
Bing
Bing also stated in 2014:
“Today, it’s pretty clear the meta keyword tag is dead in terms of SEO value.
Sure, it might have value for contextual ad systems or serve as a signal to
bots plying the web looking for topics to target, but as far as search goes, that
tag flat lined years ago as a booster.”
Earlier, they even implied that using them – the wrong way – could work
against you, because it’s rather seen as a spam signal than a ranking
signal.

21. Google algorithm

22. Google core algorithm updates
5. Mobile
Launch date: April 21, 2015
6. RankBrain
Launch date: October 26, 2015
7. Possum (local listing)
Launch date: September 1, 2016
8. Fred (black-hat SEO)
Launch date: March 8, 2017
1. Panda (low content farm)
Launch date: February 24, 2011
2. Penguin (black-hat SEO)
Launch date: April 24, 2012
3. Hummingbird (queries base)
Launch date: August 22, 2013
4. Pigeon (local listing)
Launch date: July 24, 2014 (US);
December 22, 2014 (UK, Canada,
Australia)

23. Google Algorithm Change History (MOZ)

25. How do I know Google can find my
website yet?

26. site:domain.com

27. Google crawl => index => optimize

28. Top 3 ranking signal

29. 1. Keyword (content)
2. Backlink
3. UX (rankbrain)

31. Do you know what users search?
What is their search intention?

32. Search intent
● Informational
● Commercial
● Navigational
● Transactional

34. Keyword research

35. How do we perform a keyword research
exercise?

36. ● On your self
● 3-4 minutes
● Do a keyword research for your
business (google suggest, LSI,
competitor research)
● Find 1 keyword which surprise
you

37. How do we know the search volume for
particular keyword so I could target those
higher traffic keywords?

38. Content strategy for SEO

39. Are more articles & more frequent
content updates better for SEO?

40. Google analytics on wp101.hk

41. Content length and SEO rank correlation

42. How to write a long form content?
● Table of content (it is useful as sitelink in google)
● Same keyword set content should write / amend on the
same post instead of new page
● Google mostly is showing 1 of your web page as search
result rather than multiple web page

43. URL matters

44. 1. www.domain.com/page
2. www.domain.com/page.html

45. 1. www.domain.com/this_is_a_page
2. www.domain.com/this-is-a-page

46. Google analytics

47. Keyword in Google Analytics

48. Google search console

49. Google search console

50. CTR (click through rate) checking tool

51. Advanced web ranking tool

52. CTR is essential. So how?

53. What are the elements for higher CTR
title?

54. Use Brackets In Your Title Tag (study by Hubspot)

55. Number

56. URL

57. No more dates

58. URL
1. www.domain.com/id=11
2. www.domain.com/new-year

59. Emotional hook

60. Benefit driven

61. Bonus: YouTube SEO

62. 甚麼是 ...

63. VidIQ on 5g

64. The end & quick ads

65. Thanks for listening / Q&A / Contact me
● Website: https://www.hdcourse.com
● Facebook: https://www.facebook.com/ivansopage
● YouTube: https://www.youtube.com/c/ivanso
● LinkedIn: https://www.linkedin.com/in/ivanso/
● Podcast: https://www.anchor.fm/hdcourse
● Amazon: http://amazon.com/author/ivanso
● Udemy: https://www.udemy.com/user/ivanso/
● Skillshare: https://www.skillshare.com/user/ivanso
● Eventbrite: https://ivanso.eventbrite.com