- WordPress basic + hosting - Setup WP + WooCommerce - Payment + Shipping - Product creation - Eshop SEO

1. WordPress 網上直播工作坊：如何從
沒有編程知識直到建立一個網店 (廣
東話)
By Ivan So

2. 1. WordPress basic + hosting
2. Setup WP + WooCommerce
3. Payment + Shipping
4. Product creation
5. Eshop SEO

3. My bio
● 15 years of SEO and WordPress experience
● Built 50 site to test SEO
● Handled over 350 WordPress design and
development
● Lead organiser of WordCamp, co-organiser
of HK WP meetup and HK elementor
meetup
● 5 times amazon ebook best sellers
● Mailchimp HK partner

5. 1. WordPress basic + hosting

6. How many website in the globe?

8. Google I/O

9. What is WordPress and hosting option?

10. Matt & Mike

11. WordPress.com 及 WordPress.org 的分別

12. PHP 版本在
WordPress 效能及安
全性的影響

13. WordPress requirement

14. WordPress 網站寄存商的比較

15. Premium WP hosting

16. Sign up at siteground

17. Install WordPress

18. 2. Setup WP + WooCommerce

19. 2015, Automattic Acquires WooCommerce

20. Demo
https://thisiswpdemo.com/demo

21. 3. Payment + Shipping

22. Payment
● COD
● Check
● Credit card
● Apple pay and google pay

23. Shipping
● Flat rate
● Percentage
● Free

24. Demo
https://thisiswpdemo.com/demo

25. 4. Product creation

26. Demo
https://thisiswpdemo.com/demo

27. Tips to increase conversion rate

28. Do you aware?
70% of customers add product to shopping cart without
checkout.

29. Re-capture customers order

30. 5. Eshop SEO

31. Difference between SEO and SEM

33. How SEO works?

34. SEO in simple term
Relevancy (keywords) and Popularity (Links)

35. Ranking signal
200+ ranking signal
(year: 2010)

38. iPhone 11 Pro. HK$8,599 起. 全新三相機系統 (超廣角、
廣角、長焦距); 長達20 小時影片播放時間; 防濺耐水， 可
在水深達4 米長達30 分鐘; 5.8 吋或6.5 吋超級Retina
In the past, this is how we do

39. User browsing device:
70% Mobile VS 30% Desktop / Tablet

40. How frequency does google
update their algorithm?

41. Update frequency
Each year, Google makes hundreds of changes to search. In 2018, they reported an
incredible 3,234 updates — an average of almost 9 per day, and more than 8 times the
number of updates in 2009.
While most of these changes are minor, Google occasionally rolls out a major
algorithmic update (such as Panda and Penguin) that affects search results in
significant ways.

42. How does Google find my
website?

43. Google crawl => index => optimize

44. Do you know how quick Google
index?

46. Can it be quicker?

48. Top 3 ranking signal out of 200
ranking signal

49. ● Keyword (content)
● Backlink
● UX (rankbrain)

51. How do users search?
What is their search intention?

52. Search intent
● Informational
● Commercial
● Navigational
● Transactional

54. eShop SEO matters
● Keyword research
● Backlink
● UX
● Site speed
● Content framework
● Structured data
● Duplicated content
● Security
● Site structure

55. Free member

57. Free member sign up
www.hdcourse.com/member/

60. Thanks for listening.
Question?

61. www.HDcourse.com
ivan@HDcourse.com
www.facebook.com/ivansopage