1. Projects of Pécs
18-23/07/2013, Krakow

2. The Zsolnay Heritage Management
Nonprofit Ltd.
The largest cultural institution in Hungary
National and international cultural network
Pécs 2010 – European Capital of Culture

4. The European Capital of Culture
• Not a fairy tale
• The project is not for one year only
• Cultural Heritage – preserving and in motion
• Intercultural bridge – the city and the
company

5. The Zsolnay Cultural Quarter
• 1853: founding of the ceramics manufacture (Miklós Zsolnay for
his son Ignác)
• 1864: his brother Vilmos Zsolnay takes over the factory
• 1868: modern factory – new workshops – not only decorative
• 1884 – 1895: european success, ceramics for building decorations
• 1893: the eosin
• 1900: After Vilmos’ death, his son Miklós Zsolnay takes over – the
prosperity of building decorations
• 1919: a family company (distant family members, heirs)
• 1948: the government takes over – cable factory
• 1953: decorative ceramics again
• 1955: stoves, ceramics for buildings

6. The Zsolnay Cultural Quarter – national partner
organisations

7. Ceramics Symposium
• International ceramics cluster
• International ceramics tourist route
• A connection between economy and art
• An opportunity for modern design

8. Europa Cantat
•
This great musical event brings together, for one week, more than 3,000
singers from across Europe and several countries in the world. It wants to
offer its participants the opportunity to meet one another, live an
important educational experience, sing their repertoire, learn new music,
tighten relationships, understand choral and vocal traditions of the
hosting country and also of the participating countries, as well as the
latest news, innovations, and perspectives of the international panorama.
•
EUROPA CANTAT is not a competition but an educational festival where
singers can choose among 50 different workshops to learn new
repertoire, new styles and meet singers from all around the world.
Through the 4-8 day long workshops the different nationalities have to
cooperate, work with and rely on one another to create a repertoire they
can present during a concert at the end of the festival. Participation in a
EUROPA CANTAT workshop is a truly international experience where
singers can break language barriers through music.

9. 2WARdS Europe project
• War never changes?
• Intercultural dialogue for the youth
• Local footprints of the war
• Cultural pluralism, cultural dialogues

10. 2WARdS Europe project
Partners:
• Social Service Centre De Zeyp (BE) coordinator
• Centar za kulturu Tresnjevka (HR)
• GMINNY OŚRODEK KULTURY OLEŚNICA (PL)
• PAROLES PAR L'IMAGE (FR)
• Zsolnay Örökségkezelő Nonporfit Kft. (HU)
• The Volonmaa Institute (FI)
• Cesu Kulturas un Turisma Centrs (LV)
• Jugend & Kulturporject e. V. (DE)
• Suedwind Entwicklungspolitik Niederoesterreich Sued (AT)
• Centre culturel de Ganshoren – La Villa (BE)
• Barevny deti o.s. (CZ)

11. Creative Cities project
• improve framework conditions and initialise creative industry
clusters
• promote entrepreneurial skills and competitiveness of
creative industries, creating positive climate attracting
different investments and sharing know-how
• improve their external visibility through transnational
marketing and networking
• exploit development potential of decayed urban areas
through locating industries in these city districts.

12. Creative Cities project
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Lead partner – City of Leipzig
Aufbauwerk Region Leipzig GmbH
Gdansk Entrepreneurship Foundation
Institute for Economic Research
The Municipality of Genoa
Regional Development Agency of the Ljubljana Urban Region
City Hall of Gdansk
Job Centre s.r.l.
City of Pécs
The Cultural Innovation Competency Centre Association
German Association for Housing, Urban and Spatial Development

13. Creative Cities project
Objectives
• Network founding, network management
• Cluster building, cluster management
• Finding the creative factor
Goals
• Joint action plan
• Policy in progress
http://www.creativecitiesproject.eu/en/index.shtml

14. Creative Incubators project
Target groups and groups benefiting from the project:
• creative professionals working in industries and culture
(people running or preparing projects of creative incubators –
artists, cultural operators, managers, researchers)
• professionals, working in the project partner's institutions and
other collaborating institutions (incubators, national creative
industries platforms, etc.)
• wide range of cultural workers, private companies, public
institutions, decision makers and individuals, who are
interested in the topic of creative incubators, creative
industries and culture as a factor of development

15. Creative Incubators project
Expected outcomes:
• raising awareness on the issues of creative incubators, creative industries,
economic aspects of culture and contribution of culture to urban
development in V4 territory
• mapping the existing creative incubators initiatives in V4 countries,
creating foundation for networking and learning amongst them
• researching and analysing specific conditions for such initiatives in V4
territory (historical, public policies, cultural and business sector) and
offering recommendations about for the adaptation of the existing and
functioning models from the western Europe in CEE
• facilitating long-term networking and exchange through meetings and
online tools

16. Creative Incubators project
• Neulogy a.s. (Lead partner - Slovakia)
• The Arts and Theatre Institute (Czech Republic)
• The Budapest Observatory (Hungary)
• Fabryka Sztuki (Poland)

17. Creative Incubators Project
• The Handbook
• The Homepage http://www.creativeincubators.eu/
• The Connection

18. TDM Orfű
• a non-governmental institution for tourist
activities inside the country and abroad
• 19 founding members, 31 new members who
are increasingly active
• national and international connections
• a practical approach to international relations

19. TDM Orfű
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activities
what is necessary to attract visitors
give them an unforgettable travel experience
the economic and environmental impact of
visitor traffic are beneficial for the destination

20. TDM Orfű
Croatia – Hungary IPA
• international cooperation programme 20072013
• sustainable environment and tourism
• economic and HR cooperation between
societies
• technical cooperation

21. TDM Orfű
Croatian-Hungarian Fair of local products
• a public, practical forum for international
communication and cultural recognition
• provide an economic exchange of goods and a
platform for discussing good practices
• growing partnership opportunities

22. Shelter non-governmental
association
• Shelter is a collaboration of three nongovernmental organisations: With the Power
of Humanity, ZöFi – Hungarian Green Roots
Pécs and the Experience Finder Youth
Association.
• The mission is to spread the power of sction
while keeping in mind learning through
experience and equality. It can be achieved in
three different areas.

23. Shelter non-governmental
association
• Presentations and programmes for young
people in the disadvantaged regions of the
city
• Awareness raising activities, workshops on
intercultural dialogue, segregation, poverty
• Volunteer programme

24. Shelter non-governmental
association
Eastern Twister
• 19th – 26th of February 2013
• Bosnia-Herzegovina, Macedonia, Romania,
Slovenia, Hungary
• Anti-discrimination programme for 17 young
people

25. Shelter non-governmental
association
Filming in Equalwood
• October 2008
• international exchange programme
• making a stop-motion film about equality and
intercultural dialogue
• http://indavideo.hu/video/A_fekete_barany

26. Shelter non-governmental
association
E-volve and get involved
• May 2011 – May 2012
• Social activity – active society
• Social media as a tool for activating the youth

27. The theoretical aspects
• Raising value of partnerships
• Networking, networking, networking
• Don’t be afraid, don’t be quiet
• Be visible

28. The theoretical aspects 2
• Partner or lead partner?
• Traveling or hosting?
• Create your own goals and adapt to the
environment

29. The practical aspects
• What benefit is in for me?
• What projects should I choose?
• Whom to choose?
• Who is the weakest link?

30. The practical aspects 2
• Don’t search for a tender, search for an idea.
• Be a partner.
• Give and take the same amount.

31. Thank you for your attention!
Attila Kovács
Programme-office manager
International project manager
e: attila.kovacs@zsn.hu
m: +36 30 219 54 79