No, You Don’t Need a Website!
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This document discusses principles for organizing university website content. It recommends defining content types and a taxonomy, breaking the relationship between navigation and location, and ensuring all content has a clearly defined primary audience. It also advises favoring existing pages and channels over creating new ones, using the website only when other channels are not preferred by the intended audience. The goal is to prevent unnecessary pages and prioritize content that benefits users.
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No, You Don’t Need a Website!
- 1. vG a re th E d w a rd s / @ g a r i u s / # i w m w 1 9 # p 4 You do not need a ‘website’ This Presentation best viewed in Netscape 4
- 2. Across all UK universities, what % of academic and professional staff are 25 or under?
- 3. @GARIUS/#IWMW2019/#P4 A web site is your company’s special place on the internet. It is a place where you can use web pages to tell people everything they need to know. Many good web sites have hidden sections to make things exciting. If you’re on a web site, don’t forget to click your mouse on everything. You never know what you might find, and you might get ideas for secrets of your own! Welcome to the Future 3
- 6. 6 World of Warcraft launches 2006 Facebook expands beyond US colleges YouTube launches 2005 Super important internet things that have happened in the last 15 years 2004 Flickr arrives Reddit arrives Bebo launches Twitter launches @GARIUS / #IWMW19 / #P4
- 7. 7 2009 UK mobile internet use eclipses desktop 2017 Fortnite released Snapchat launches 2011 @GARIUS / #IWMW19 / #P4 Whatsapp launches Instagram takes hold Twitch launches
- 8. @GARIUS/#IWMW19/#P4 If you are under 25 the internet engaged with you If you are over 25 you chose to engage with the internet 8
- 9. [ Only * THREE PERCENT * Of professional and academic staff at universities are under the age of 25 HESA, 2017/18 STAFF STATISTICS
- 10. Are you under or over 25?
- 11. @GARIUS/#IWMW19/#P4 If you are under 25 the internet engaged with you If you are over 25 you chose to engage with the internet 11
- 12. Prioritising exploration over information www.spacejam.com
- 13. University departments create webpages because we assume our users want them. Often they don’t. @GARIUS/#IWMW19/#P4 This is our sector 13
- 14. @GARIUS/#IWMW19/#P4 Home About us News What’s on FAQ Meet the team Our work Contact us 14
- 15. A university should not have more webpages than students.
- 16. 01. Define your content types @GARIUS/#IWMW19/#P4 Rule one: Don’t let users create pages. 16 02. Define a taxonomy for your content types 03. Break the relationship between navigation and content location. Take an object-oriented approach and define things like “Event”, “Article”, “Course”. Define both shared and unique properties for each content type. Make this useful for establishing relationships. Make users manage content by department, but surface it based on audience requirement.
- 17. ‘Subjects’ 2GARIUS/#IWMW19/#P4 17 - A taxonomy that is relevant to our audience - Aggregate relevant content into a single place - Allow centralised curation of locally managed content
- 18. @GARIUS/#IWMW19/#P4 Rule two: All content needs a primary audience. 18 01. ‘Everyone’ is NOT an audience Have well-defined audiences as part of your content taxonomy and make it a required field. If an audience can’t be defined, the content shouldn’t exist. 02. Ask why that audience will look for it If there is no evidence that audience is looking for this page then it doesn’t need to go on the website. 03. Give every audience its own voice A page should be written in a voice that is appropriate for the audience. It’s about how they want to read it, not how we want to write it.
- 19. ‘For parents’ @GARIUS/#IWMW19/#P4 19 - Targeted at an audience that want webpages - Puts the key information and answers up front - Links to more content where appropriate
- 20. cc 01. Use the website last If an audience prefers another channel or medium, insist that a department uses it. 02. No content? No page There’s no such thing as ‘coming soon’ or ‘more later’. 03. Ask where that audience is going already. Use content aggregation to expand existing sections before creating new ones @GARIUS/#IWMW19/#P4 Rule three: Favour existing pages and channels over new ones. 20
- 21. Restrict The objectives Prevent departments with good intentions from creating worse experiences for their own audiences Highlight Make it obvious to everyone when content or pages are being created for content’s sake, not for user benefit. Create By cutting out page noise, we create online spaces where good, targeted content doesn’t just thrive but can be easily found.
- 22. vG a re th E d w a rd s / @ g a r i u s / # i w m w 1 9 # p 4 You do not need a ‘website’ This Presentation best viewed in Netscape 4