User Experience: The good, the bad, and the ugly

UX DESIGN: THE GOOD, THE BAD + THE UGLY
@GA_CHICAGO @IXDACHICAGO
USER EXPERIENCE DESIGN:
THE GOOD
THE BAD
THE UGLY

Interaction Designers strive to create meaningful relationships between people and the
products and services that they use, from computers to mobile devices to appliances and
beyond. IxDA intends to improve the human condition by advancing the discipline of
Interaction Design. We rely on individual initiative, contribution, sharing and self-
organization as the primary means for us to achieve our goals.
IxDA is a network dedicated to the
professional practice of Interaction Design

IxDA Chicago Local Leaders
Lon
Taylor

Irena
Svidovsky

Sam
Dietz

Jayne
Spottswood

Richard
Verne

Nikola
Ranguelov
Sam
Spicer

Join us Online
IxDAChicago.org

chicago-local@ixda.org
/ixdachicago
/ixdachicago

Established in early 2011 as an innovative community for
entrepreneurs and startup companies, General Assembly
is an educational institution that transforms thinkers into
creators through education in technology, business, and
design at fifteen campuses across four continents.
Our Mission Statement

GA Campus locations

CONTINUE LEARNING
WITH GENERAL ASSEMBLY.
Part-Time
Front-End Web
Development
May 16 - July 25
Full-time
Full-Stack
Web
Development
May 22 – Aug. 18
Full-time
User
Experience
Design
May 22 – Aug. 4
Part-time
User
Experience
Design
June 6 – Aug. 15

TONIGHT’S AGENDA
5:30-6:15pm Check-in and networking
6:15-6:20pm Welcoming remarks
6:20-7:30pm User Experience Design: The Good, The Bad + The Ugly Talks
+ Audience Questions
7:30-7:45pm Additional Audience Q+A
7:45-8:5pm Mingling + Wrap-up

Bill Welense: Sr. Interaction
Designer, Fjord
Ace Ujimori: UX Designer, Elevate
Creative Group
Danyell Jones: UX Architect, kCura
Share what you’re hearing and thinking! @GA_Chicago @IxDAChicago
SPEAKERS
Ethan Smith: Design, Innovation &
User Experience at PowerReviews
Michelle Dash: User Experience
Manager and Project Manager at
Isobar

THE GOOD

THE BAD

THE UGLY

WISCONSIN
REGISTER OF
DEEDS
ASSOCIATION

THE GOOD
THE BAD
THE UGLY
Q+A

‣Who is hiring
‣Who is looking?
‣Meet your neighbor, walk away with a new friend.
THANK YOU + UPCOMING
EVENTS.

Announcements & Upcoming Local Events
United Airline’s Accessibility Journey
In this presentation, Tanseela Molani, Design Research Manager and Accessibility Lead at Chicago’s very own United
Airlines, outlines the journey towards an integrated accessibility program across all digital interactions with customers,
including remediating two transactional and informational channels. The result was an award-winning website with major
improvements to its website accessibility, particularly for visitors using screen readers. This extra effort, above and
beyond that needed just for accessibility compliance, made the company’s site one of the easiest to access and use in
the airline industry.
https://www.meetup.com/a11ychi/events/237725474/

Wednesday, March 15, 2017
6:00 PM to 8:00 PM
Critical Mass
225 N Michigan Ave # 2050, Chicago, IL

Action Design
Designing Products and Projects Through the Lens of Economics
Rob conducts economic and behavioral research with Fortune 500 companies and large
organizations to understand more about human behavior. He has developed experiments
within organizations to build new ways of changing behavior to benefit their brands and
operations.
 
During this meetup, Rob will talk about some of the lessons learned from his projects about
designing products and interventions from an economics and behavioral point of view, and
about how to align research and profit objectives.  
https://www.meetup.com/Action-Design-Chicago/events/238120147/

6:30 PM to 8:00 PM
Digitas
180 North LaSalle Street #1100, Chicago, IL

Small Data: The Tiny Clues that Uncover Huge Trends by Martin Lindstrom
"Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big
thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a
year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues
to a multimillion-dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising
marketers as well as anyone with a curiosity about the endless variations of human behavior.
 
https://www.meetup.com/UXChicago/events/237877453/

Tuesday, March 21, 2017
6:00 PM to 7:30 PM
TangoCode
1143 W Rundell Pl #300, Chicago, IL

ChiVR-Chicago Virtual Reality
The event will bring together technology enthusiasts, advertising and media professionals, software engineers, and
artists and creatives to demo the latest virtual reality headsets, with featured software, media and games from
Chicago-based companies.  
 
https://www.meetup.com/CHIVR-Chicago-Virtual-Reality/events/238125197/

6:00 PM to 9:00 PM
Roundarch Isobar
300 East Randolph | Suite 4000, Chicago, IL

Women in Tech: Inclusive Workplaces
A panel of tech team leads and managers will discuss how they cultivated a working environment that's friendly and
inclusive to all genders.
After the panel, join us for an after party at Ceres Cafe! Come out and discuss what you thought of the panel and enjoy a
few drink specials.
 
https://www.meetup.com/TechinMotionChicago/events/237216547/

Thursday, March 23, 2017
6:00 PM
kCura
231 South LaSalle Street, 8th floor, Chicago, IL

Presenting to Decision Makers
The job of design includes working with decision makers, collaborating to accomplish business goals. Building a shared
understanding of abstract concepts, and complex decisions are as important to a designer’s success as the quality of
their work. Relying on rationale and persuasive powers to get support for that work leads to unpredictable and frequently
unproductive outcomes. Effective strategies use a broader spectrum of tactics to start collaboration, get buy-in and share
knowledge.
Reliable presentation strategies have emerged from years of observation and experimentation in a wide array of
situations. Learn to create a presentation strategy, identify purposeful details, and handle difficult moments. Be more
successful by using work presentations as an opportunity to connect and make progress.
https://www.meetup.com/UXPAChicago/events/235918981/

Tuesday, March 28, 2017
6:00 PM
Allstate
222 W Merchandise Mart Plaza, Chicago, IL

Designerly Thinking and Doing: A Full day workshop with Erik Stolterman
Professionals and leaders in all areas are today challenged with constant demands of producing creative and innovative
solutions. The notion of “Design thinking” has emerged as a new and exciting approach able to deliver such solutions.
But what does it really mean to think and act in a designerly way? Where do you start? And how do you develop design
competence and leadership?
We've brought Erik back to share with us his approach to design judgement based on several decades of research with
designers. The purpose of this workshop is to provide a deep understanding of what designerly thinking and doing means
as a way of navigating a complex world. As you engage in discussions and exercises, you will learn how to develop your
designerly thinking so you can push and lead yourself and your organization to successfully become creative and
innovative.
https://www.meetup.com/UXSCHICAGO/events/237046162/

Friday, March 31, 2017
8:30 AM to 4:00 PM
Fuzzy Math
811 W Evergreen Ave #305, Chicago, IL

General Assembly: Inside the Minds of Brilliant Designers
This inspiring panel event series invites key players in Chicago’s design community to offer a rare insider’s look at how
they work and create. From branding to user experience to city planning, panelists will discuss how they approach
projects from a design point of view, how design thinking methods help with problem-solving, and much more. Plus,
they’ll cover opportunities within the field and their vision for the future of the industry.
Gain practical tips and insight from expert designers on how they’re solving problems through design, and get inspired
to take your creativity to the next level.
https://generalassemb.ly/education/inside-the-minds-of-brilliant-designers/chicago/35671

Wednesday, April 12, 2017
6 PM to 8 PM
General Assembly Chicago
444 N. Wabash Ave., Level B, Chicago IL

User Experience: The good, the bad, and the ugly

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User Experience: The good, the bad, and the ugly