1. • How do I build brand me? How do I build brand me?
How to?
• The stats • Types of benefits
• The future of work • My content • Value of benefits
• The vital few • My profile
• What’s in it for me? • My tools
A bit of fun
Why bother?
with profiles
@lfbenjamin #doorways2digital
Léon Benjamin, December 2012
2. How do I build brand me?
WHY BOTHER?
Léon Benjamin, December 2012
3. • Keep up! How do I build brand me?
“We live in a moment of history where change is so speeded up that we begin to see
the present only when it is already disappearing.” - R. D. Laing (1989)
Sources: Thomas Fuller, 2007; “Knowledge Doubling Curve,” Buckminster Fuller, Activate Magazine Online, 2008
Léon Benjamin, December 2012
4. • The future of work How do I build brand me?
“If you want to set something in motion on this planet, you need
access to people you haven’t met. You need knowledge and
information that is not yet at your disposal. You need ideas. You
can always get them somewhere. From people.”
Martijn Aslander, Loyal Rebels
Léon Benjamin, December 2012
5. • What’s in it for me? How do I build brand me?
Tap into friends' Control what friends Tailor the platform
opinions and advice Keep informed of what can see and know with extensions and
on music to buy, or friends are doing and about me applications
whom to date thinking
Introduce your friends to
Mobilize friends for Tag videos and postings that
people you know with
events and causes friends should see, filtering
similar interests
out the noise
Léon Benjamin, December 2012
6. • What’s in it for me? How do I build brand me?
Tap into colleagues' Tailor the platform
Keep informed of what Control what
opinions and advice on with extensions and
colleagues are doing colleagues can see
processes and practices applications
and thinking and know about me
Mobilize colleagues to Tag videos and postings that Introduce your colleagues to
implement change colleagues should see, people you know with similar
filtering out the noise professional interests
Léon Benjamin, December 2012
7. • Social presence is the new CV How do I build brand me?
In Silicon Valley there is a trend to only hire
people with a Klout score of over 50
Social media analytics companies are now
listing customers with Klout scores.
What are the implications?
Léon Benjamin, December 2012
8. • Companies are going ‘social How do I build brand me?
inside’
Léon Benjamin, December 2012
9. • Was Marx right after all? How do I build brand me?
150m members 200,000,000 blogs
(and that’s only in English)
4 billion hours of videos viewed per month
Almost 4,000,000 articles 72 hours of video uploaded every minute)
560m page edits
(10 languages)
“The
workers
should 1 billion profiles
appropriate 500m accounts
the means of UK is 4th largest in users
London, Tokyo, Jakarta fastest growing (Tweets)
production” Over 6,000 Tweets per second (as of 2011)
2009: "Twitter" is the world’s most
Léon Benjamin, December 2012 popular English word
10. • Immortality? How do I build brand me?
I am clicked on, therefore I am?
Léon Benjamin, December 2012
11. How do I build brand me?
HOW DO I?
Léon Benjamin, December 2012
12. • The vital few How do I build brand me?
Léon Benjamin, December 2012
13. • Everything starts with a profile How do I build brand me?
Who am I, really?
What do I do?
Léon Benjamin, December 2012
14. • Everything starts with a profile How do I build brand me?
A quick tour of
Léon Benjamin, December 2012
15. • Where does content come How do I build brand me?
from?
• Your favourite web sites
– Newspapers, magazines, entertainment, sports
• Email newsletters, news groups
– Google news alerts
• Social media
– Blogs, Facebook updates, Twitter, Youtube
• You!
– Your local environment, creative thoughts
• We know more than we can tell
Léon Benjamin, December 2012
17. • Using Twitter How do I build brand me?
ATTENTION IS SCARCE
“If you are looking to get
retweeted and nobody picks
your tweet up within the first
hour, chances are that nobody
ever will”
Which means you can recycle
your content!
You can buy followers on eBay
The 1:9:90 rule always prevails
Léon Benjamin, December 2012
18. • Bringing it all together
– My blog How do I build brand me?
• Small pieces, loosely joined
Léon Benjamin, December 2012
19. • Re-use is good How do I build brand me?
Léon Benjamin, December 2012
20. How do I build brand me?
SOME FUN WITH PROFILES
Léon Benjamin, December 2012
21. • Finding people like me How do I build brand me?
Léon Benjamin, December 2012
22. How do I build brand me?
TASTY TIPS FROM THE SOCIAL
FRONT
Léon Benjamin, December 2012
23. How do I build brand me?
Léon Benjamin, December 2012
24. • Room for discussion? How do I build brand me?
Léon Benjamin, December 2012
