Auditing Social Media www.openthinking.ae

1. Online Conference
!"#$%&'(
)*+$,-(./#$,(
01,#(.*"23,#,((

2. Online Conference

4. *5 -/(( /#(
4/
*& & /+3
, 2/(+
6 *2/(

5. !"#$%(&'%((")*+
72,#$%*&,-(./#$,(
8&-$&/(,&#()*+$,-(./#$,(

9. 79/(:*+";(;9*"-#(</(*&(39/(;32,3/'1(2,39/2(
39,&(39/(3,+%+;(,&#(3/+9&*-*'1(

12. %:1((
0#/& ;(
="; $&/;
<>/+ %?/;(
8

14. %:1((
0#/& ((
7,2'/3 (
!"#$ /&+/;
!"#$%&''
()#*+",-%.*$#/'

15. )*+$,-(./#$,(!+%?$%/;(

16. 1 Listening
!" #$%&'()*+',%+-%*./0$1+',2'+1300/3&$+*/30+
/042&(52'(/&+2&$+6/78%'('/01++9:02&$+&27%;+-%*+
%<%63'(=%1;+80/$36'1>"++
?" #$%&'()*+',%+7/&('/0(&4+'//@1+'/+:%+31%$+'/+@(1'%&A
7/&('/0+2@@+8/'%&'(2@+)/071+/)+6/&'%&'+9:@/41;+
://-720-1;+6/77%&'1;+(724%1;+&%.1;+=($%/;+B3%1'(/&1>+
C" D/+($%&'()*+',%+:%1'+20%21+.(',+'2/,3/;3($65,+3(*&(39/(
<";$&/;;(2&$+31(&4+2$=2&6%$+@(1'%&(&4+)/0+',%7"+++

17. 2 Learning
E042&(52'(/&1+31%+',%+(&1(4,'1+)0/7+1/6(2@+7%$(2+'/F+
G #780/=%+',%+:31(&%11+80/6%11%1+
G H$$+=2@3%+'/+',%+/8%02'(/&+
G I%$36%+8/'%&'(2@+0(1-"++
I%26'(=%+J%20&(&4++++++++++++++++=1"+++K0/26'(=%+@%20&(&4++
+++:21%$+/&+J(1'%&(&4++++++++++++++++++++:21%$+/&+',%+8@2&+

18. 3 Responding
E042&(52'(/&1+1,/3@$+'%26,+',%(0+%78@/*%%1+'/++++++++++++
'2-%+',%+0(4,'+26'(/&+2&$+0%18/&1%"++

19. 4 Measuring
@*A(;*+$,-(6/#$,($;(9/-5$&'(39/(*2',&$B,%*&(3*(
6//3($3;(<";$&/;;(*<>/+%?/;C(

21. 5 Sharing
L/6(2@+M%$(2+.(@@F+
++++++N0(=%+40%2'%0+=2@3%+(&+7/0%+20%21+/)+',%+/042&(52'(/&+
+++++++O%+%7:026%$+21+7/0%+',2&+2+6/78@(2&6%+(113%+
+++++++H$$+=2@3%+'/+',%+/042&(52'(/&+(&+&%.+.2*1+
+++++++O%+%7:026%$+:*+'/8+72&24%7%&'+21+2+1'02'%4(6+7%',/$+
+++++++I%$36%+('1+0(1-++

25. )*+$,-(./#$,(D(E$;F(.,&,'/6/&3(((

26. )*+$,-(./#$,(G*?/2&,&+/((
• Understand the opportunities and risks
of social media.
=*,2#;(( • Approve the social media strategies of
*:(( the organization
L$2/+3*2;(
• Understand how to align social media
with the organization’s strategies
JK/+"%?/;( • Create the appropriate social media
objective and strategies
• Champion the implementation of the
)*+$,-(./#$,( social Media Strategies
• Oversight the execution plan of social
H*66$I//( media in all the departments

27. )*+$,-(./#$,(4*-$+1(

28. P/631%1+(1+/&F+
• Q,2'+',%+83:@(6+62&+2&$+62&&/'+
12*+/&+',%+/042&(52'(/&R1+/&@(&%+
1('%1+
• +Q,2'+',%+/042&(52'(/&+.(@@+2&$+.(@@+
&/'+$/+'/+7/&('/0++
• +Q,2'+',%+%78@/*%%1+62&+2&$+
62&&/'+$/+/&+1/6(2@+&%'./0-1"+
• +Q,2'+1/6(2@+7%$(2+'//@1+.(@@+2&$+
.(@@+&/'+:%+31%$++
• +E',%0+8/@(6(%1+',2'+7(4,'+:%+
2S%6'%$+:*+1/6(2@+7%$(2+9(&6@3$(&4+
%',(61;+6/&T$%&'(2@('*;+,202117%&';+
%'6">+

29. 0)/1'023'!"#$%&'4)5$%'6"&$#3'
O%+1720'"+O%+0%18%6')3@"+O%+,372&"(
,'%-+./0+*'/0)#+#/4+++ ,'%-+./0+*'/0)#+("1"2+#$*3)/*"4+
• +N(16@/1%+*/30+2V@(2'(/&++ • +D,%+&37:%01+
• +L'2'%+',2'+('R1+WEXI+ • +K%01/&2@+(&)/072'(/&+
/8(&(/&+ • +H&*',(&4+',2'+:%@/&41+'/+1/7%/&%+
• +H6'+0%18/&1(:@*+2&$+ %@1%+
%',(62@@*( • +U/&T$%&'(2@+(&)/072'(/&+
M";3($&(+,;/(1*"(,2/(:*2'/N"-(*2($'&*2/(39/('"$#/-$&/;(,<*?/O(1*"(+*"-#P(
Q(G/3(R2/#(
Q(G/3(=/;3(="1($&(-/',-(32*"<-/(A$39(+";3*6/2;(*2($&?/;3*2;(
Q(H*;3(";(39/(,<$-$31(3*('/3(,&#(F//5(+";3*6/2;(

35. :0"*-$/(*+
$.%#5/6"(-'$(7$(89%"+