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Culinary Training at Bayan Academy Case Analysis Irene Velasco Ateneo Graduate School of Business 2010
Outline: Where’s the beef? ,[object Object],[object Object],[object Object],[object Object]
Case facts 1
Case facts 2
1.  Potential Market Includes Almost All ,[object Object]
2.  Primary Target Market (PTM) Focuses on Who ,[object Object]
3.  Positioning is to be Different! ,[object Object],[object Object]
3.  Positioning is to be Different! ,[object Object]
4.  Pricing to Reach the PTM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5.  Promotion to Access PTM  Microfinance Institutions Educational Institutions Non-Government Organization Corporations Government Institutions
6.  Products to Satisfy the Needs and Wants  ,[object Object],[object Object],[object Object]
6.  Products to Satisfy the Needs and Wants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7.  Places to be Closer to PTM
8.  Processes to Give the Best of the Products Microfinance Institutions Educational Institutions Non-Government Organization Corporations Government Institutions
9.  People are Always Involved ABS CBN Bayan Foundation Bayan Academy Entrepreneurial Poor Microfinance Institutions Educational Institutions Non-Government Institutions Corporations Government Institutions
Situation Speaks the Truth  ,[object Object],[object Object]
Situation Speaks the Truth ,[object Object],[object Object]
Problem is the Focus ,[object Object]
Alternatives to Choose From ,[object Object],[object Object]
Alternatives to Choose From ,[object Object],[object Object]
Alternatives to Choose From ,[object Object],[object Object]
Decision to Solve the Problem ,[object Object],Conventional Unconventional 1. Gets students’ attention 2. Relevant  3. More satisfying
Decision to Solve the Problem Alternative Advantages Disadvantages 1- Change method ,[object Object],[object Object],[object Object],-There is a need to train the trainers 2- Do nothing -No additional training for the trainers -Trainees are bored on lectures -Satisfaction rate is not high -Time is consumed in irrelevant lessons
Decision to Solve the Problem Alternative Advantages Disadvantages 3- Lessen Lectures -No additional training for the trainers -Trainees are bored on lectures -Satisfaction rate is not high -Time is consumed in irrelevant lessons
Execution to Implement Change ,[object Object],[object Object]
Execution to Implement Change ,[object Object],[object Object]
Review to Know Effectiveness ,[object Object]
Summary: Change is the Key for Better Outcomes! P otential  market are the less privileged TM  are part of the less privileged who  have connection to the foundation osition  is to be different and to be  a truly entrepreneurial organization ricing  is set for the less privilege
Summary: Change is the Key for Better Outcomes! P roducts  are made relevant for the PTM  laces  are set to be easily accessed rocess  through the partners and alliances eople  includes several institutions to access  PTM romotion  through partnership and alliances
Summary: Change is the Key for Better Outcomes! S P A ituation:  Are the Students satisfied with the  course?  roblem:  How will Culinary Training satisfy its  students?  lternatives:  To   Change, not to change, or to adjust?
Summary: Change is the Key for Better Outcomes! D E R ecision:  To change!  xecution:  How to deal with change? eview:  Did Culinary Training obtained a 4.5?
Culinary Training at Bayan Academy Case Analysis Irene Velasco Ateneo Graduate School of Business 2010

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Bayan academy by iyeen velasco

  • 1. Culinary Training at Bayan Academy Case Analysis Irene Velasco Ateneo Graduate School of Business 2010
  • 2.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. 5. Promotion to Access PTM Microfinance Institutions Educational Institutions Non-Government Organization Corporations Government Institutions
  • 11.
  • 12.
  • 13. 7. Places to be Closer to PTM
  • 14. 8. Processes to Give the Best of the Products Microfinance Institutions Educational Institutions Non-Government Organization Corporations Government Institutions
  • 15. 9. People are Always Involved ABS CBN Bayan Foundation Bayan Academy Entrepreneurial Poor Microfinance Institutions Educational Institutions Non-Government Institutions Corporations Government Institutions
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Decision to Solve the Problem Alternative Advantages Disadvantages 3- Lessen Lectures -No additional training for the trainers -Trainees are bored on lectures -Satisfaction rate is not high -Time is consumed in irrelevant lessons
  • 25.
  • 26.
  • 27.
  • 28. Summary: Change is the Key for Better Outcomes! P otential market are the less privileged TM are part of the less privileged who have connection to the foundation osition is to be different and to be a truly entrepreneurial organization ricing is set for the less privilege
  • 29. Summary: Change is the Key for Better Outcomes! P roducts are made relevant for the PTM laces are set to be easily accessed rocess through the partners and alliances eople includes several institutions to access PTM romotion through partnership and alliances
  • 30. Summary: Change is the Key for Better Outcomes! S P A ituation: Are the Students satisfied with the course? roblem: How will Culinary Training satisfy its students? lternatives: To Change, not to change, or to adjust?
  • 31. Summary: Change is the Key for Better Outcomes! D E R ecision: To change! xecution: How to deal with change? eview: Did Culinary Training obtained a 4.5?
  • 32. Culinary Training at Bayan Academy Case Analysis Irene Velasco Ateneo Graduate School of Business 2010