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MOBILE GAME PLATFORM FOR
THE NEXT 2 BILLION
!
Bazaar Entertainment Inc.
Emerging
Huge demands for entertainment in emerging countries
TOKYO
Game
Network
CONFIDENTIAL
Company Overview
• Company Name
• Bazaar Entertainment Inc.
• Address
• 2-41-17, Yayoicho, Nakano-ku, Tokyo, Japan

Tokyo Contents Incubation Center
• Capital
• 16,500,000Yen (100% owned by board)
• 120,000USD
• Establish
• 30. Jan. 2014
• Board
• Kent Ohwada(Founder and CEO)
• Shin Izawa (Board and CTO)
• Hiro Takahashi (External Board)
• Shinichi Okamoto (External Board)
3
TOKYO
Game
Network
CONFIDENTIAL
Management Team
4
Best team for Game Platform business in Emerging Market
Hiromichi Takahashi (Outside Director)

20 years carrier in game development in Japan.

Produced PlayStation and PlayStation2 games sold over 6 million disc in the world.
Taketo Ohwada (President and CEO)

15 years experience in Sony Computer Entertainment.

Contribute to launch PlayStation business in Taiwan, China, and SE Asia.

Specialist for Marketing and Business model development.
Shin Izawa (CTO)

20 years carrier for develop massive information system in Japan.

Contribute to buy out NOBOT(AD Tech) to KDDI in 10 million USD as CTO.
Shinichi Okamoto (Outside Director)

First CTO of Sony Computer Entertainment.

Contribute to launch PlayStation and PlayStation2.
TOKYO
Game
Network
CONFIDENTIAL
Market situation and Our Solution
5
Expanding
Smartphone
Market
Expanding
Middle Class
Market
Slow &
Expensive
Internet
Limited
Payment
Method
Large barrier from App Store model
Basic Strategy:
Acquire market and user before mage player’s coming.
Off-Line
contents
distribution
Bit-coin
based
P2P Payment
TOKYO
Game
Network
CONFIDENTIAL
Marketing Strategy
6
BAZAAR MODEL : Support small business for individuals
Most scalability distribution system
Most powerful promotion method
in Emerging market
are
!
Human Network and Eco-System
TOKYO
Game
Network
CONFIDENTIAL
Solution① Offline contents distribution
7
Bazaar eco system involved powerful promotion method “Word of Mouth”.
Own MobilePartner
Server App
Local Wifi connection
Bit Torrent technology
Contents2:30
BAIO HAZAARD
175 your friends play
Puzzle Bobble
32 your friends play
BeatMP3
164 your friends play
Jupiter Jump
61 your friends play
Drift Spirits
139 your friends play
Super Swing
21 your friends play
TOKYO
Game
Network
CONFIDENTIAL
Solution② Bit Coin based P2P payment
8
2:30
Kent Ohwada
Use short phrases with simple words.
People are likely to skip sentences
Pak Herman
Use short phrases with simple words.
People are likely to skip sentences
100 pico
①Give me
a Point
②Your Phone
Number?
⑤Pay by Cash
Customer Distributor
To Bazaar Center
!
080-1111-1111
1000pt③Send Command
via SMS
From Bazaar Center
!
You got a
1000pt
④Receive
transaction
result
Micro payment transaction with credit
TOKYO
Game
Network
CONFIDENTIAL
Prepaid Point Business model
9
Royalty
COD
Set prices independently; distribute prepaid points through grassroots initiatives
Bazaar
Game
Developer
Distributor
Offer prepaid points from super-micro transactions to support the income level and
consumption habits of emerging nations
Rapid establish sales network by grass roots distribution
Earn Point
TOKYO
Game
Network
CONFIDENTIAL
Contents
• Major game publisher from Japan
• Tayu-Tau Studio as first party studio
• Japan/ Indonesia / China / Taiwan Independent game studio
• with game development mentor program
!
• Original game development team
10
Kent Ohwada
Use short phrases with simple words.
People are likely to skip sentences
TOKYO
Game
Network
CONFIDENTIAL
Steps to establishing our business
11
2017
Phase 3
Online Distribution
Muilti Payment
method
2016
Phase 2
Start for Monetize
Exclusive titles
Phase 2
2015
Phase1
Offline distribution
User community
build
Phase 1 Phase 1
2015
Indonesia

Selected City
2016
Indonesia
Nation wide
2017
Other
S.E. Asia
10Mbps
Global CompetitorDifferentiate ourselves 

with exclusive content & user communities
Utilize exclusive contents and huge small community, against mage player’s entry.
Smartphone
Penetration
Bandwidth
2018
India / Africa
South America
TOKYO
Game
Network
CONFIDENTIAL
Area Expansion
12
Japan Studio: Contents development
Indonesia Studio: Localize, Operation
Age 15-24 Population
UN. World Population Prospects: The 2012 Revision
China: 267 million
SE Asia: 162 million
India: 353 million
M.Asia, M.E.: 217 million
Africa.: 356 million
S. America.: 105 million
TOKYO
Game
Network
CONFIDENTIAL
Current Status
• Test marketing
• Indonesia : Bandung (Focus on1 university)
• over 5000 user, 1000 paid user.
• Fund Rising
• 1.5 million USD / 15 million evaluation
• 500 k for contents development
• 500k for system development
• 500 k for marketing in 2016
• Re-design company formation
• 300 million USD free cash flow in 2018 (S.E.Asia market only)
• Developed
• Prototype for off line contents distribution
• Prototype for Payment system
• Original game for Bazaar Eco-system
• Contents Acquiring
• Game developer relations.
• Mentor program for independent game developer in Japan / Taiwan /Indonesia 13
Thank you!

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Mobile Game Platform for the next 2 billion market

  • 1. MOBILE GAME PLATFORM FOR THE NEXT 2 BILLION ! Bazaar Entertainment Inc.
  • 2. Emerging Huge demands for entertainment in emerging countries
  • 3. TOKYO Game Network CONFIDENTIAL Company Overview • Company Name • Bazaar Entertainment Inc. • Address • 2-41-17, Yayoicho, Nakano-ku, Tokyo, Japan
 Tokyo Contents Incubation Center • Capital • 16,500,000Yen (100% owned by board) • 120,000USD • Establish • 30. Jan. 2014 • Board • Kent Ohwada(Founder and CEO) • Shin Izawa (Board and CTO) • Hiro Takahashi (External Board) • Shinichi Okamoto (External Board) 3
  • 4. TOKYO Game Network CONFIDENTIAL Management Team 4 Best team for Game Platform business in Emerging Market Hiromichi Takahashi (Outside Director) 20 years carrier in game development in Japan. Produced PlayStation and PlayStation2 games sold over 6 million disc in the world. Taketo Ohwada (President and CEO) 15 years experience in Sony Computer Entertainment. Contribute to launch PlayStation business in Taiwan, China, and SE Asia. Specialist for Marketing and Business model development. Shin Izawa (CTO) 20 years carrier for develop massive information system in Japan. Contribute to buy out NOBOT(AD Tech) to KDDI in 10 million USD as CTO. Shinichi Okamoto (Outside Director) First CTO of Sony Computer Entertainment. Contribute to launch PlayStation and PlayStation2.
  • 5. TOKYO Game Network CONFIDENTIAL Market situation and Our Solution 5 Expanding Smartphone Market Expanding Middle Class Market Slow & Expensive Internet Limited Payment Method Large barrier from App Store model Basic Strategy: Acquire market and user before mage player’s coming. Off-Line contents distribution Bit-coin based P2P Payment
  • 6. TOKYO Game Network CONFIDENTIAL Marketing Strategy 6 BAZAAR MODEL : Support small business for individuals Most scalability distribution system Most powerful promotion method in Emerging market are ! Human Network and Eco-System
  • 7. TOKYO Game Network CONFIDENTIAL Solution① Offline contents distribution 7 Bazaar eco system involved powerful promotion method “Word of Mouth”. Own MobilePartner Server App Local Wifi connection Bit Torrent technology Contents2:30 BAIO HAZAARD 175 your friends play Puzzle Bobble 32 your friends play BeatMP3 164 your friends play Jupiter Jump 61 your friends play Drift Spirits 139 your friends play Super Swing 21 your friends play
  • 8. TOKYO Game Network CONFIDENTIAL Solution② Bit Coin based P2P payment 8 2:30 Kent Ohwada Use short phrases with simple words. People are likely to skip sentences Pak Herman Use short phrases with simple words. People are likely to skip sentences 100 pico ①Give me a Point ②Your Phone Number? ⑤Pay by Cash Customer Distributor To Bazaar Center ! 080-1111-1111 1000pt③Send Command via SMS From Bazaar Center ! You got a 1000pt ④Receive transaction result Micro payment transaction with credit
  • 9. TOKYO Game Network CONFIDENTIAL Prepaid Point Business model 9 Royalty COD Set prices independently; distribute prepaid points through grassroots initiatives Bazaar Game Developer Distributor Offer prepaid points from super-micro transactions to support the income level and consumption habits of emerging nations Rapid establish sales network by grass roots distribution Earn Point
  • 10. TOKYO Game Network CONFIDENTIAL Contents • Major game publisher from Japan • Tayu-Tau Studio as first party studio • Japan/ Indonesia / China / Taiwan Independent game studio • with game development mentor program ! • Original game development team 10 Kent Ohwada Use short phrases with simple words. People are likely to skip sentences
  • 11. TOKYO Game Network CONFIDENTIAL Steps to establishing our business 11 2017 Phase 3 Online Distribution Muilti Payment method 2016 Phase 2 Start for Monetize Exclusive titles Phase 2 2015 Phase1 Offline distribution User community build Phase 1 Phase 1 2015 Indonesia
 Selected City 2016 Indonesia Nation wide 2017 Other S.E. Asia 10Mbps Global CompetitorDifferentiate ourselves with exclusive content & user communities Utilize exclusive contents and huge small community, against mage player’s entry. Smartphone Penetration Bandwidth 2018 India / Africa South America
  • 12. TOKYO Game Network CONFIDENTIAL Area Expansion 12 Japan Studio: Contents development Indonesia Studio: Localize, Operation Age 15-24 Population UN. World Population Prospects: The 2012 Revision China: 267 million SE Asia: 162 million India: 353 million M.Asia, M.E.: 217 million Africa.: 356 million S. America.: 105 million
  • 13. TOKYO Game Network CONFIDENTIAL Current Status • Test marketing • Indonesia : Bandung (Focus on1 university) • over 5000 user, 1000 paid user. • Fund Rising • 1.5 million USD / 15 million evaluation • 500 k for contents development • 500k for system development • 500 k for marketing in 2016 • Re-design company formation • 300 million USD free cash flow in 2018 (S.E.Asia market only) • Developed • Prototype for off line contents distribution • Prototype for Payment system • Original game for Bazaar Eco-system • Contents Acquiring • Game developer relations. • Mentor program for independent game developer in Japan / Taiwan /Indonesia 13