3. TOKYO
Game
Network
CONFIDENTIAL
Company Overview
• Company Name
• Bazaar Entertainment Inc.
• Address
• 2-41-17, Yayoicho, Nakano-ku, Tokyo, Japan
Tokyo Contents Incubation Center
• Capital
• 16,500,000Yen (100% owned by board)
• 120,000USD
• Establish
• 30. Jan. 2014
• Board
• Kent Ohwada(Founder and CEO)
• Shin Izawa (Board and CTO)
• Hiro Takahashi (External Board)
• Shinichi Okamoto (External Board)
3
4. TOKYO
Game
Network
CONFIDENTIAL
Management Team
4
Best team for Game Platform business in Emerging Market
Hiromichi Takahashi (Outside Director)
20 years carrier in game development in Japan.
Produced PlayStation and PlayStation2 games sold over 6 million disc in the world.
Taketo Ohwada (President and CEO)
15 years experience in Sony Computer Entertainment.
Contribute to launch PlayStation business in Taiwan, China, and SE Asia.
Specialist for Marketing and Business model development.
Shin Izawa (CTO)
20 years carrier for develop massive information system in Japan.
Contribute to buy out NOBOT(AD Tech) to KDDI in 10 million USD as CTO.
Shinichi Okamoto (Outside Director)
First CTO of Sony Computer Entertainment.
Contribute to launch PlayStation and PlayStation2.
5. TOKYO
Game
Network
CONFIDENTIAL
Market situation and Our Solution
5
Expanding
Smartphone
Market
Expanding
Middle Class
Market
Slow &
Expensive
Internet
Limited
Payment
Method
Large barrier from App Store model
Basic Strategy:
Acquire market and user before mage player’s coming.
Off-Line
contents
distribution
Bit-coin
based
P2P Payment
7. TOKYO
Game
Network
CONFIDENTIAL
Solution① Offline contents distribution
7
Bazaar eco system involved powerful promotion method “Word of Mouth”.
Own MobilePartner
Server App
Local Wifi connection
Bit Torrent technology
Contents2:30
BAIO HAZAARD
175 your friends play
Puzzle Bobble
32 your friends play
BeatMP3
164 your friends play
Jupiter Jump
61 your friends play
Drift Spirits
139 your friends play
Super Swing
21 your friends play
8. TOKYO
Game
Network
CONFIDENTIAL
Solution② Bit Coin based P2P payment
8
2:30
Kent Ohwada
Use short phrases with simple words.
People are likely to skip sentences
Pak Herman
Use short phrases with simple words.
People are likely to skip sentences
100 pico
①Give me
a Point
②Your Phone
Number?
⑤Pay by Cash
Customer Distributor
To Bazaar Center
!
080-1111-1111
1000pt③Send Command
via SMS
From Bazaar Center
!
You got a
1000pt
④Receive
transaction
result
Micro payment transaction with credit
9. TOKYO
Game
Network
CONFIDENTIAL
Prepaid Point Business model
9
Royalty
COD
Set prices independently; distribute prepaid points through grassroots initiatives
Bazaar
Game
Developer
Distributor
Offer prepaid points from super-micro transactions to support the income level and
consumption habits of emerging nations
Rapid establish sales network by grass roots distribution
Earn Point
10. TOKYO
Game
Network
CONFIDENTIAL
Contents
• Major game publisher from Japan
• Tayu-Tau Studio as first party studio
• Japan/ Indonesia / China / Taiwan Independent game studio
• with game development mentor program
!
• Original game development team
10
Kent Ohwada
Use short phrases with simple words.
People are likely to skip sentences
11. TOKYO
Game
Network
CONFIDENTIAL
Steps to establishing our business
11
2017
Phase 3
Online Distribution
Muilti Payment
method
2016
Phase 2
Start for Monetize
Exclusive titles
Phase 2
2015
Phase1
Offline distribution
User community
build
Phase 1 Phase 1
2015
Indonesia
Selected City
2016
Indonesia
Nation wide
2017
Other
S.E. Asia
10Mbps
Global CompetitorDifferentiate ourselves
with exclusive content & user communities
Utilize exclusive contents and huge small community, against mage player’s entry.
Smartphone
Penetration
Bandwidth
2018
India / Africa
South America
12. TOKYO
Game
Network
CONFIDENTIAL
Area Expansion
12
Japan Studio: Contents development
Indonesia Studio: Localize, Operation
Age 15-24 Population
UN. World Population Prospects: The 2012 Revision
China: 267 million
SE Asia: 162 million
India: 353 million
M.Asia, M.E.: 217 million
Africa.: 356 million
S. America.: 105 million
13. TOKYO
Game
Network
CONFIDENTIAL
Current Status
• Test marketing
• Indonesia : Bandung (Focus on1 university)
• over 5000 user, 1000 paid user.
• Fund Rising
• 1.5 million USD / 15 million evaluation
• 500 k for contents development
• 500k for system development
• 500 k for marketing in 2016
• Re-design company formation
• 300 million USD free cash flow in 2018 (S.E.Asia market only)
• Developed
• Prototype for off line contents distribution
• Prototype for Payment system
• Original game for Bazaar Eco-system
• Contents Acquiring
• Game developer relations.
• Mentor program for independent game developer in Japan / Taiwan /Indonesia 13