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Det dialogiske princip
Problemstillinger ved digital
kommunikation
Hvad er analyseenheden?
- Traditionelt foretages analyser af afgrænsede sites
- chat, communities/fora, blogs, Facebook, Twitter som
analyseenhed

Hvordan afgrænser og analyserer man kommunikation i
netværk?
Hvad er et netværk, og hvordan afgrænses det?
- linje, forgrening, start/slut?

Hvem er modtager?
Hvem er afsender?
Traditionel kommunikationsforståelse
Afsender -> Modtager
Budskab -> Forståelse/Reception


 ”Language is regarded from the speaker’s standpoint as if there
        were only one speaker who does not have any necessary
relation to other participants in speech communication. If the role
 of the other is taken into account at all, it is the role of a listener,
 who understands the speaker only passively.” (Bakhtin 1986, s.
                                                                      67)
Ytringer som analyseenhed
Fokus væk fra afsenderen og modtageren – i stedet på selve ytringen; det der
kommunikeres
Fokus væk fra ordet og sætningen – i stedet på den meningskonstruerende enhed,
ytringen

                               "The utterance as a real unit of speech communion" (s. 67)

Ytringen er meningskonstruerende, idet der kan svares på den – det adskiller den fra
arbitrære sætninger og ord
En ytring kan være alt fra en sætning til en hel bog – eller en hjemmeside

       "the boundaries of each concrete utterance as a unit of speech communication are
       determined by a change in speaking subjects, that is, a change of speakers" (s.71)
   "Any utterance – from a short (single-word) rejoinder in everyday dialogue to the large
novel or scientific treatise – has, so to speak, an absolute beginning and an absolute end:
       its beginning is preceded by the utterances of others, and its end is followed by the
                                                          responsive utterances of others..."
Dialog vs. traditionelt
kommunikationsbegreb
Modtager vs.   Dialogisk læsning
Afsender vs.   Dialogisk ytring

=> Dialogisk kommunikation
Dialogisk læsning
Når vi læser, indgår vi i dialog
Vi fortolker ikke tekster
Vi stiller spørgsmål til og besvarer tekster


 ”Meaning always responds to particular questions. Anything that does
not respond to something seems meaningless to us; it is removed from
                                                   dialogue.” (s. 145)

       ”The fact is that when the listener perceives and understands the
  meaning (the language meaning) of speech, he simultaneously takes
  an active, responsive attitude toward it. He either agrees or disagrees
    with it [...], augments it, applies it, prepares for its execution, and so
                                                                   on.” (s. 68)
Dialogisk ytring
Enhver ytring indgår i dialog med andre ytringer og er en reaktion på tidligere ytringer
Der eksisterer et dialogisk element i alle ytringer

Kommunikation/dialog har en åben og ufærdig karakter
Der er ikke tale om afsender/budskab og modtager/forståelse
Der er tale om løbende dialoger


  ”Moreover, any speaker is himself a respondent to a greater or lesser degree. He is not, after all, the
                       first speaker, the one who disturbs the eternal silence of the universe.” (s. 69)

        ”Even past meanings, that is, those born in the dialogue of past centuries, can never be stable
           (finalized, ended once and for all) - they will always change (be renewed) in the process of
                                             subsequent, future development of the dialogue.” (s. 170)

 ”However monological the utterance may be [...], however much it may concentrate on its own object,
   it cannot but be, in some measure, a response to what has already been said about the given topic
                                                                                         [...]” (s. 92)
Dialogisk kommunikation
Dialog finder sted mellem ytringer - ikke mellem individer
Ytringer defineres i relation til andre ytringer - både forud og bagud

En ytring vil altid indgå i dialog med tidligere ytringer
En ytring vil altid kalde på dialog med fremtidige ytringer


  ”Any utterance is a link in a very complexly organized chain of other utterances.” (s. 69)

        "Sooner or later what is heard and actively understood will find its response in the
                                   subsequent speech or behaviour of the listener" (s.69)

  ”The utterance proves to be a very complex and multiplanar phenomenon if considered
 not in isolation and with respect to its author (the speaker) only, but as a link in the chain
        of speech communication and with respect to other, related utterances [...]” (s. 93)

       ”But from the very beginning, the utterance is constructed while taking into account
                                                 possible responsive reactions [...]” (s. 94)
Eksempler
1) Hjemmeside


2) Community/forum


3) Netværk
Analyse af dialog i forum




Dysthe, O. (2002). The Learning Potential of a Web-mediated Discussion in a University Course, Studies in Higher
Education, 27: 3, 339 — 352.
Kony-eksempel
http://www.youtube.com/watch?v=Y4MnpzG5Sqc

http://politiken.dk/kultur/tvogradio/ECE1564980/ungdommens-roede-
kors-kritiserer-kony-kampagne/

http://s3.amazonaws.com/www.invisiblechildren.com/critiques.html

http://twitter.com/#!/search/%23kony2012
Hvad kan det dialogiske princip i
relation til digital kommunikation?
Opgør med
● afsender/modtager-skelnen
● afgrænsning af kommunikationsenheder
● lineær og "progressiv" kommunikation/dialog

En metode til analyse af netværkskommunikation

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04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 

Detdialogiskeprincip

  • 2. Problemstillinger ved digital kommunikation Hvad er analyseenheden? - Traditionelt foretages analyser af afgrænsede sites - chat, communities/fora, blogs, Facebook, Twitter som analyseenhed Hvordan afgrænser og analyserer man kommunikation i netværk? Hvad er et netværk, og hvordan afgrænses det? - linje, forgrening, start/slut? Hvem er modtager? Hvem er afsender?
  • 3. Traditionel kommunikationsforståelse Afsender -> Modtager Budskab -> Forståelse/Reception ”Language is regarded from the speaker’s standpoint as if there were only one speaker who does not have any necessary relation to other participants in speech communication. If the role of the other is taken into account at all, it is the role of a listener, who understands the speaker only passively.” (Bakhtin 1986, s. 67)
  • 4. Ytringer som analyseenhed Fokus væk fra afsenderen og modtageren – i stedet på selve ytringen; det der kommunikeres Fokus væk fra ordet og sætningen – i stedet på den meningskonstruerende enhed, ytringen "The utterance as a real unit of speech communion" (s. 67) Ytringen er meningskonstruerende, idet der kan svares på den – det adskiller den fra arbitrære sætninger og ord En ytring kan være alt fra en sætning til en hel bog – eller en hjemmeside "the boundaries of each concrete utterance as a unit of speech communication are determined by a change in speaking subjects, that is, a change of speakers" (s.71) "Any utterance – from a short (single-word) rejoinder in everyday dialogue to the large novel or scientific treatise – has, so to speak, an absolute beginning and an absolute end: its beginning is preceded by the utterances of others, and its end is followed by the responsive utterances of others..."
  • 5. Dialog vs. traditionelt kommunikationsbegreb Modtager vs. Dialogisk læsning Afsender vs. Dialogisk ytring => Dialogisk kommunikation
  • 6. Dialogisk læsning Når vi læser, indgår vi i dialog Vi fortolker ikke tekster Vi stiller spørgsmål til og besvarer tekster ”Meaning always responds to particular questions. Anything that does not respond to something seems meaningless to us; it is removed from dialogue.” (s. 145) ”The fact is that when the listener perceives and understands the meaning (the language meaning) of speech, he simultaneously takes an active, responsive attitude toward it. He either agrees or disagrees with it [...], augments it, applies it, prepares for its execution, and so on.” (s. 68)
  • 7. Dialogisk ytring Enhver ytring indgår i dialog med andre ytringer og er en reaktion på tidligere ytringer Der eksisterer et dialogisk element i alle ytringer Kommunikation/dialog har en åben og ufærdig karakter Der er ikke tale om afsender/budskab og modtager/forståelse Der er tale om løbende dialoger ”Moreover, any speaker is himself a respondent to a greater or lesser degree. He is not, after all, the first speaker, the one who disturbs the eternal silence of the universe.” (s. 69) ”Even past meanings, that is, those born in the dialogue of past centuries, can never be stable (finalized, ended once and for all) - they will always change (be renewed) in the process of subsequent, future development of the dialogue.” (s. 170) ”However monological the utterance may be [...], however much it may concentrate on its own object, it cannot but be, in some measure, a response to what has already been said about the given topic [...]” (s. 92)
  • 8. Dialogisk kommunikation Dialog finder sted mellem ytringer - ikke mellem individer Ytringer defineres i relation til andre ytringer - både forud og bagud En ytring vil altid indgå i dialog med tidligere ytringer En ytring vil altid kalde på dialog med fremtidige ytringer ”Any utterance is a link in a very complexly organized chain of other utterances.” (s. 69) "Sooner or later what is heard and actively understood will find its response in the subsequent speech or behaviour of the listener" (s.69) ”The utterance proves to be a very complex and multiplanar phenomenon if considered not in isolation and with respect to its author (the speaker) only, but as a link in the chain of speech communication and with respect to other, related utterances [...]” (s. 93) ”But from the very beginning, the utterance is constructed while taking into account possible responsive reactions [...]” (s. 94)
  • 10. Analyse af dialog i forum Dysthe, O. (2002). The Learning Potential of a Web-mediated Discussion in a University Course, Studies in Higher Education, 27: 3, 339 — 352.
  • 12. Hvad kan det dialogiske princip i relation til digital kommunikation? Opgør med ● afsender/modtager-skelnen ● afgrænsning af kommunikationsenheder ● lineær og "progressiv" kommunikation/dialog En metode til analyse af netværkskommunikation