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Student Startup Camp - Moldova 2014

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Jaan Kruusma ✔
Jaan Kruusma ✔

Student Startup Camp @Moldova, Chisinau at the Technical University of Moldova, 10-14 Nov A crash course in startup life

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STUDENT STARTUP CAMP MOLDOVA 2014
jkruusma or @7blazesocial  Age 26  7Blaze  ESU  Garage48  Telephone +3725150884  Facebook www.facebook.com/jaankruusma  LinkedIn https://www.linkedin.com/profile/view?id=85502158  Instagram www.instagram.com/jkruusma  Twitter https://twitter.com/7BlazeSocial  Gmail jkruusma@gmail.com  Google+ https://plus.google.com/+JaanKruusma  vKontakte http://vk.com/jkruusma  Dropbox  Evernote  Tinder  Skype: jaankruusma  Slideshare http://www.slideshare.net/jaankruusma  Soundcloud https://soundcloud.com/jaan-kruusma  Whatsapp  Youtube  Vimeo  Snapchat jkruusma  Foursquare
Agenda What is Social? How to build your strategy First steps to building your empire! Apps and Ads
Social Media Strategy • Who are you and who is your customer? • What are you marketing? Product or service? • How do you relate with your fans? • What platform to use? • WHY am I relevante? • What is the problem I’m solving for the user/client?
Social Media Avatar
Target audience?
Social Media Avatar • How will you look like to your fan? Logo + team • Name, gender, age, profession • Where does he/she live? Family status? • Favourite food, drink, movie, book etc? • Does it have a driving license? • What are the most important social topics? • Why should anyone be a fan? • Avoid politics, money, war and other hard topics
If you don’t know then ASK!
Goals • To evolve and expand brand awareness • Provide an engaging / fun / educational experience for your fans • Drive traffic to website – COLLECT EMAILS • Promote and organise events the brand is related to • Foster customer loyalty and offer fast customer service • Find employees
Fanpage setup First fans are your friends URL – www.facebook.com/username Cover – Call to action, Slogan, Theme About – Affects SEO, must contain the most important link Tabs – Facebook tab for Instagram/twitter/youtube/pinterest Free tab builder http://www.thunderpenny.com/ Plan your posts – Pin your most important news Settings Other people can tag photos posted on my Page. TAGTAGTAG
What to post? Our news About Others Everyones News About the company and business Targetgroup interests #startup #garage48 Lifestyle news Products and services Praise! Praise! Praise! Industry news The team and events, Behind the scenes #selfie Partners and guides Facts and quotes, top10 Other social media channels Reposting fan content Cats & Dogs, Babies, WOW news http://www.postplanner.com/blog/ http://blog.hubspot.com/marketing/content-brainstorming-ht
What makes a good post? • Fresh – It happened 5 minutes ago • Geographically related – In Moldova, in Europe • Emotional – sex, blood and cats (and babies) • Topical news – related content • Raises a confict – Mac vs PC • Affects us all – weather, holidays • Stars and prominents – local celebs, Rihanna
Structure You are always storytelling! Short Personal introduction - explanation Always finish with a CALL TO ACTION Like, comment, share, link click, (read), email us Content – use pictures Don’t forget to tag Use #hashtags if appropriate
When to post?
Time your posts
Make your first giveaway! Planning • Target audience • The main message and theme • Easy actions and clear rules • Great prizes • Advertising budget • Measure
APPS Tab Builders www.woobox.com www.thunderpenny.com http://www.pagemodo.com/ http://www.shortstack.com/ Social Tabs https://apps.facebook.com/instagram_feed https://apps.facebook.com/youtube-app/ https://topdeejays.com/apps/
Facebook Ads Getting Started https://www.facebook.com/advertising www.facebook.com/ads/manage Tools http://www.qwaya.com/ http://adespresso.com/ Blogs www.jonloomer.com http://www.postplanner.com/blog/ http://www.socialmediaexaminer.com/
7 Tips 1. Post often - 4h intervals or at least once a day! 2. Always use pictures! 3. Use call to actions – like, comment, share if... 4. Use Graph search to find Groups 5. Plan and time your posts 6. Make your first give away 7. Look at you insights
Be Social!

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Student Startup Camp - Moldova 2014

  • 1. STUDENT STARTUP CAMP MOLDOVA 2014
  • 2. jkruusma or @7blazesocial  Age 26  7Blaze  ESU  Garage48  Telephone +3725150884  Facebook www.facebook.com/jaankruusma  LinkedIn https://www.linkedin.com/profile/view?id=85502158  Instagram www.instagram.com/jkruusma  Twitter https://twitter.com/7BlazeSocial  Gmail jkruusma@gmail.com  Google+ https://plus.google.com/+JaanKruusma  vKontakte http://vk.com/jkruusma  Dropbox  Evernote  Tinder  Skype: jaankruusma  Slideshare http://www.slideshare.net/jaankruusma  Soundcloud https://soundcloud.com/jaan-kruusma  Whatsapp  Youtube  Vimeo  Snapchat jkruusma  Foursquare
  • 3. Agenda What is Social? How to build your strategy First steps to building your empire! Apps and Ads
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  • 7. Social Media Strategy • Who are you and who is your customer? • What are you marketing? Product or service? • How do you relate with your fans? • What platform to use? • WHY am I relevante? • What is the problem I’m solving for the user/client?
  • 10. Social Media Avatar • How will you look like to your fan? Logo + team • Name, gender, age, profession • Where does he/she live? Family status? • Favourite food, drink, movie, book etc? • Does it have a driving license? • What are the most important social topics? • Why should anyone be a fan? • Avoid politics, money, war and other hard topics
  • 11. If you don’t know then ASK!
  • 12. Goals • To evolve and expand brand awareness • Provide an engaging / fun / educational experience for your fans • Drive traffic to website – COLLECT EMAILS • Promote and organise events the brand is related to • Foster customer loyalty and offer fast customer service • Find employees
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  • 14. Fanpage setup First fans are your friends URL – www.facebook.com/username Cover – Call to action, Slogan, Theme About – Affects SEO, must contain the most important link Tabs – Facebook tab for Instagram/twitter/youtube/pinterest Free tab builder http://www.thunderpenny.com/ Plan your posts – Pin your most important news Settings Other people can tag photos posted on my Page. TAGTAGTAG
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  • 16. What to post? Our news About Others Everyones News About the company and business Targetgroup interests #startup #garage48 Lifestyle news Products and services Praise! Praise! Praise! Industry news The team and events, Behind the scenes #selfie Partners and guides Facts and quotes, top10 Other social media channels Reposting fan content Cats & Dogs, Babies, WOW news http://www.postplanner.com/blog/ http://blog.hubspot.com/marketing/content-brainstorming-ht
  • 17. What makes a good post? • Fresh – It happened 5 minutes ago • Geographically related – In Moldova, in Europe • Emotional – sex, blood and cats (and babies) • Topical news – related content • Raises a confict – Mac vs PC • Affects us all – weather, holidays • Stars and prominents – local celebs, Rihanna
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  • 23. Structure You are always storytelling! Short Personal introduction - explanation Always finish with a CALL TO ACTION Like, comment, share, link click, (read), email us Content – use pictures Don’t forget to tag Use #hashtags if appropriate
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  • 28. Make your first giveaway! Planning • Target audience • The main message and theme • Easy actions and clear rules • Great prizes • Advertising budget • Measure
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  • 32. APPS Tab Builders www.woobox.com www.thunderpenny.com http://www.pagemodo.com/ http://www.shortstack.com/ Social Tabs https://apps.facebook.com/instagram_feed https://apps.facebook.com/youtube-app/ https://topdeejays.com/apps/
  • 33. Facebook Ads Getting Started https://www.facebook.com/advertising www.facebook.com/ads/manage Tools http://www.qwaya.com/ http://adespresso.com/ Blogs www.jonloomer.com http://www.postplanner.com/blog/ http://www.socialmediaexaminer.com/
  • 34. 7 Tips 1. Post often - 4h intervals or at least once a day! 2. Always use pictures! 3. Use call to actions – like, comment, share if... 4. Use Graph search to find Groups 5. Plan and time your posts 6. Make your first give away 7. Look at you insights