2. Sunsilk
Sunsilk is a hair care brand, primarily
aimed at women, produced by
the Unilever group, which is now
considered the world's leading company
and brand in hair conditioning and the
second largest in shampoo.Sunsilk is
Unilever’s leading hair care brand, and
ranks as one of the “billion dollar brands".
Sunsilk shampoos, conditioners and other
hair care related products are sold in 69
countries worldwide.
3. International branding
Sunsilk is sold under a variety of different
names in markets around the world
including Elidor, Seda and Sedal. The
brand is strongest in Asia, Latin
America and the Middle East and is the
number one hair care brand
in Pakistan, India, Brazil, Argentina, Bolia,
Bangladesh,SriLanka,Indonesia,
and Thailand.
4. History
and Milestones
• 1954 – Sunsilk first launched in the UK.
• 1955 – First advertisement of Sunsilk
appeared on TV.
• 1964 – Launch of Sunsilk hair spray.
• 1968 – Sunsilk shampoo re-packaged in PVC
bottles. At the same time, Sunsilk was
launched in the in Europe, Brazil and in Asia.
• 1971 – Launch of Sunsilk conditioner.
• 1975 – Sunsilk became the biggest name in
hair care.
• 1982 – Sunsilk launches 2 in 1 shampoo with
conditioner.
5. • 1992 – They introduced for Sunsilk Classic
and Expert Care in the Philippines.
• 1993 - Sunsilk's Campaign started with its
institute Elida in Latin America, Asia, France
& Australia.
• 1996 - Seda/Sedal/Sunsilk was relaunched
with a new variant, Ceramides for dull, weak
hair.
• 1998 - Frutamin was introduced.
• 2003 – Sunsilk glossy magazine launched in
Argentina.
• 2008 – Social networking site Gang of Girls
was introduced in India.
• 2009 - Sunsilk was relaunched as Sunsilk Co-
Creations.
7. REFRESHING HYDRATION:
Sunsilk’s Refreshing Hydration with Aqua
Minerals helps keep your hair soft, hydrated
and healthy looking with little effort. And
with the energising lemon & mint fragrance.
8. DAMAGED HAIR
RECONSTRUCTION:
Damaged Hair Reconstruction formula with
Nourishing Lipids,helping repair damage in
every section of the hair strand. All with the
sweet scent of apple and gardenia!
9. LONGER & STRONGER:
With Rooibos and Nutri Calcium, it helps
strengthen your hair from root-to-tip to
reduce breakage and help you grow the
long, luscious locks you’ve been missing.
The sweet mango and vanilla fragrance
uses.
10. • VIBRANT COLOUR PROTECTION:
Sunsilk’s Vibrant Colour Protection can
help you reclaim those hours. Enriched
with Amino Care Technology & a UV
Filter,formula gives your colour long-
lasting protection from fading.
12. DETOX FOR MEN:
Detox for Men formula is enriched with
Eucalyptus and Vitamin B5 complex and was
developed. Frequent use have a clean scalp
every day.
13. • TOTAL CARE 2 IN 1:
we developed our Total Care 3 in 1 with
Micro-Moisture Complex to do the job. It’s
gentle and thorough enough to cleanse
your hair and lightly condition it, and has a
light fragrance of pear and apricot flowers
to leave your hair feeling clean and
revitalised.
14. • FRIZZ DEFENCE:
Frizz Defence formula contains a
Smoothing Serum to help your hair
beat the humidity and fight frizz for up
to 24 hours.
16. shampoo formulations to maximize the
following qualities
• pleasing foam
• ease of rinsing
• minimal skin and eye irritation
• thick or creamy feeling
• pleasant fragrance
• low toxicity
• slight acidity(pH less than 7)
• no damage to hair
• repair of damage already done to hair
17. Celebrity associations
Madonna, Natalia Oreiro, Shakira, and Marilyn
Monroe all featured in Sunsilk's 2008 advertising
campaign.
Actress and Model Humaima Malick is the brand
ambassador for Sunsilk in Pakistan.
Actress and former Model Yureni Noshika is the
brand ambassador for Sunsilk in Sri Lanka.
Actress and former Miss World Priyanka
Chopra is the brand ambassador for Sunsilk
in India.
In 2009, actress and singer Delta Goodrem was
announced as the "face of Sunsilk" in Australia.
18. Health risks/Disadvantages
A number of contact allergens are used
as ingredients in shampoos, and contact
allergy caused by shampoos is well
known. Methylisothiazolinone, or MIT
is an ingredient used in many
commercial shampoos. MIT and its
closely related
analog, chloromethylisothiazolinone or
CMIT, affect the ability of young or
developing neurons to grow processes in
tissue cultura.It also causes hair damage
and hair losses.
