2. This presentation is for non-profit educational purposes
All media and trademarks are property of their respective owners

3. Our Path
Personal branding – what is it?
How am I currently perceived by prospective
employers or customers?
How might I create and promote my personal
brand?
What are the next steps on my path?

4. Personal Branding
“The Brand Called You,” Fast Company, August
1997
Tom Peters challenged us to state in 15 words or less:
*different?”
* unique, memorable, valuable, useful, positive, credible, outstanding, in-demand

5. Great brands
have …
Character and values
Authenticity and transparency
High quality track record
Enthusiasm and passion
Knowledge and experience
Something to offer for today’s
need
Tide® is a registered trademark of Proctor & Gamble

6. Consistent dress code?
Is that enough?
Fair use images from various sources

7. It’s really about personal
relationships
We all “know” more than one other person –
but, how many people do we know well?
Keith Ferrazzi, author of “Never Eat Alone”
and “Who’s Got Your Back” describes “mind-
sets” to develop close relationships
Generosity, vulnerability, candor and
accountability
He advises us to gain a team of trusted
advisors for guidance and “help to hold
us accountable to achieving our goals”
www.RelationshipMastersAcademy.com

8. Ferrazzi’s “Mind-Sets”
Generosity Candor
“Pay it forward” – commit Freedom to be honest with
to helping others those you confide in
Ferrazzi calls this a “safe Share your dreams
place to create
relationships” Accountability
Vulnerability Follow through on your
promises to others
Let your guard down
Be open to critique and
“Feerless friendship” challenge
Take risks
Who’s got your back, by Keith Ferrazzi, 2009, Broadway Books. ISBN 978-0-385-52133-8

10. What do prospective
employers think about me?
Effective, targeted
Limited personal branding
personal brand
An incorrect assessment You directly influence what
they perceive
Stacks of resumes limit You may not be what
the review time everyone is seeking
Rushed assessment of BUT, someone is seeking
what YOU have to offer
what you can do for them
First glance is what they An effective brand will get
you noticed by the right
THINK they will get person at the right time

11. This may be
shocking …
Résumés are woefully ineffective in
getting you in the door
You have to get noticed before you
deliver your résumé
HOW?
Change your strategy, then change
your tools
Tip: Internet social networking tools

12. Be yourself. Be different.
Branding:
Knowing who
you are
&
sharing that
“I’m a PC, I’m a Mac.” advertisement, Apple Computer, Inc., 2009.
with others
“Think different.” is a slogan of Apple Computer

14. Standardize, socialize and supersize
Bring your personal brand to a broader audience
It’s almost always free and definitely easy

15. 2012 – Social
networks are growing
exponentially
Since Tom Peters’ article in
1997, the world has adopted
social networking as a given;
Personal branding using
internet tools is taking hold
Think of your friends and
colleagues:
how many do you know that have
a social footprint?

16. You can expand your job search and networking reach with a
few key communities:

17. Extend your reach and influence with:

18. meetup.com
One of the BEST resources to
network in your community
All interests you could imagine –
where people meet and greet

20. You and your brand
Take the time to write down some things
What do I like to do? (personal passion, interests)
What am I good at? (hobby, profession, skill)
Who are my top five relationships? How close am I
to each of them?
What do I have to offer others?
Then, think about them. And then, start to brand
yourself

21. Quickstart!
Image
Get a professional headshot
Optional: avatar, informal picture
Story
Create 2-3 slogans/statements
Draft a two sentence bio
Presence
Create Google+, LinkedIn, Foursquare and Quora accounts (if you
don’t have them already)
Start (slowly) sharing your interests, stories, life moments, advice, etc.

22. Résumé
Go online!

23. A few final tips for
jobseekers
Contract work is good – look for it
Gets your foot in the door
It’s an opportunity to:
meet more contacts
hear about more jobs
expand your reach
Prepare for the unforeseen opportunity
Have your branding ready online & off
Print your personal business card – VISTAPRINT has changed the game