1. Jack Gottsche
5521 Lonesome Biker Lane
Las Vegas, Nevada 89113
(702) 752-4260
Jack_gottsche@yahoo.com
PROFILE A highly skilled, creative, dynamic and focus-driven professional with over 20 years of experience with
a strong record of achievement. Providing the necessary strategic marketing and sales
expertise to ensure streamlined operations and client satisfaction. Significantly increased corporate
expansion, producing proficiency and profitability while utilizing Web Development, Social Media and
Digital Marketing. Have made clients Millions and Millions in Sales, and Profit.
Expertise includes - New Business Development, Customer Relations & Service, High-Profile
Sales Presentations, & Professional Public Speaking.
Specialized Achievements:
Wrote best selling Policy and Procedure Manual for National Association of Home Builders (NAHB)
and National Association of Remodelers (NARI), 1996. Appeared on TV Show Shark Tank (see hobbies)
PROFESSIONAL EXPERIENCE
Feb 2015 – Present Director of Marketing and Sales
GoSolar Total Energy Solutions, Las Vegas, NV
Responsibilities for this Multi-Million Dollar Company include brand development for its three divisions –
Solar, HVAC, and Weatherization. Strategically align and position the brand for maximum growth
and profit potential. Oversee the creation and development of all marketing channels including
media (print – newspaper and magazine), online content (display ads, text ads, social media ads),
social media content on Twitter, Facebook, LinkedIn website content – static and video content, PPC
advertising – maximizing CTR and CTC rates, Ad Positioning, Ad Quality. Purchase all media (print,
radio, TV and Web – remarketing). Develop and create all collateral material. Execute all direct mail
and email campaigns. Oversee and fulfill all B2B and B2C Marketing Events – stage, manage,
execute all events. Developed the most profitable customer and employee referral program in the
company’s 6 year history. This has resulted in over $1M in additional sales revenue, or $325,400 in
additional gross profit. In first three months, reduced monthly marketing expenses by 22% or
$13,440 on average. Redirected entire company’s previous marketing strategy from lead
acquisition, to prospect attraction. This will continue to save the company an additional $850 per
customer acquired, or approximately $1,685,000 a year.
1998 – Present President
VisMar Inc., Las Vegas, Nevada
• Bottom-line business development responsibility encompassing all aspects of operations, to include,
but not limited to: high-level visual marketing and sales results for a boutique specialty marketing and
advertising concept creation, and fulfillment utilizing both traditional and non-traditional distribution
channels to reach specific buyer markets on behalf of clientele base; all of which resulting in
profitable, efficient and smooth flowing marketing operations.
• Successful development and obtaining of client solutions meeting needs of clients, while building
tangible value into strategic product service channels; secured mutually beneficial win-win
agreements significantly continuing to long term profitability.
Clientele Base Includes:
• Gaudin Ford Dealership, Ford Country Automotive Dealership, ServiceMax Air Conditioning &
Plumbing, Yes! Air Conditioning & Plumbing, Dental Wellness Centers, Service First Energy
Solutions, Gaudin Porsche Dealership, Fong & Associates Retail Strip Malls
2012 – 2014 Marketing Director
HY-BAR WINDOW AND DOORS, Las Vegas, Nevada
• Responsibilities encompassed cutting-edge creation and implementation of a Service Division for
window and door sales, including: pricing, packaging, positioning, ad content, website content, and
material procurement for service supplies, held all trade shows, lead generation, policy and
procedural manual development.

2. 2005 – 2007 Sales Manager
SPS GROUP, Las Vegas, Nevada
• Managed the sales division of fast growing printing, promotional advertising, direct mail, and
specialty signage.
2000 – 2005 Marketing Director
SERVICEMAX AIR CONDITIONING & PLUMBING, Las Vegas, Nevada
• Created innovative collateral materials, data analysis, product positioning, packaging, and pricing of
services, including: lead generation, and effective branding of entire “Hire The Hippo Campaign”.
This resulted in the company growing from a Million Dollar Company to $6+M, and being sold for 3.7
times earnings – significantly higher than the industry average (2.2)
.
EDUCATION SAN FRANCISCO STATE UNIVERSITY, SCHOOL OF BUSINESS
Master of Business Administration
• Student Body President
UNIVERSITY OF CALIFORNIA, LOS ANGELES (UCLA), Los Angeles, California
Bachelor of Arts – Economics
AFFILIATIONS UCLA Alumni, SFSU Past Student Body Graduate President, Volunteer of Southern Nevada &
Opportunity Village.
HOBBIES Appeared on ASI “Shark Tank” in January of 2014. Created and inventor of the product
“WeLuvaBanner.com. Negotiated Product Royalties from 2014 – 2017.
Author of the book “Hey Son, Have I Told You Today, I Love You!!!” It is currently being reviewed by
Publishers’ Chicken Soup of the Soul, and Beyond Words (sister company of Simon and Schuster).
Presently, I’m working on the digital application to go with the Book, “Textables” allowing readers to take
my hard cover book, customize it digitally over the course of a few hours, and share it with the people
they love.
I enjoy all kinds of nature, am an avid photographer, and love the ocean.
My motto is “Giver’s Gain, I’m a Giver!”