This document introduces digital shelf optimisation (DSO) and the services provided by Threepipe to help brands optimize their presence on retailers' digital shelves. DSO analyzes the algorithms and ecommerce levers that drive product rankings on retailers' websites. Threepipe monitors product visibility, availability, and compliance across retailers to help brands identify factors influencing sales performance and take immediate corrective actions. The full suite of DSO services includes performance audits, monitoring tools, pricing strategies, sales analytics, and ensuring optimal category placement, copy, images and ratings.

1. THREEPIPE REPLY
B R A N D P E R F O R M A N C E A G E N C Y
AN INTRODUCTION TO
DIGITAL SHELF OPTIMISATION (DSO)

2. With the increasing dominance of e-commerce sales, the
digital shelf has become a key battleground for consumer
attention and growth success.

3. Our extensive knowledge of
e-commerce, combined with
our proprietary technology,
allows us to help brands devise
and implement efficient and
rewarding digital shelf
strategies – aligned to both
commercial objectives and
retailer expectations.

4. We analyse retailers’ websites and identify the algorithm
and e-commerce levers that drives ranking on that
particular website’s digital shelf.
DIGIAL SHELF
OPTIMISATION (DSO)

5. We measure product visibility,
availability and compliancy for
consumers at any time, across
multiple markets and key retail
partners, enabling brands to
quickly identify the key sales
performance factors and to take
immediate action to improve the
digital shelf.

6. OUR FULL SUITE OF SERVICES
Performance
Audit
Monitoring
Tools
Product
Availability
Pricing, Profitability
& Pricing Strategies
Sales
Analytics
A&P
Alignment
Category
Placement
Copy & Title
Optimisation
Images & Assets
Gap Analysis
Ratings & Review
Programme

7. RETAILERS WE WORK WITH

8. WHERE DOES IT FIT IN
• Media planning
& buying
• Programmatic
• Display
• Video
• Mobile
• Paid social
• Native
• OOH / DOOH
• TV / VOD
• Media relations
• Issues
management
• Partnerships
• Influencer
marketing
• Blogger
outreach
• Organic social
• Brand events
• Product
launches
• Creative and
brand strategy
• Brand identity
• Animation
• Production and
photography
• Ecommerce
creative assets
• Multi-channel
design and
delivery
• Web design
• PPC
• SEO
• Digital shelf
optimisation
(DSO)
• Content
creation
• Link earning
• Voice
• Outreach
• Analytics
• Attribution
analysis
• CRO
• Web
monitoring
• Data
integration
• Econometric
modelling
• Dashboarding
• Product
optimisation
• Amazon
advertising
• Market
intelligence
• Retail
consultancy
MEDIA PR CREATIVE SEARCH TECH AMAZON

9. THANK YOU
For more information, please contact: DSO@threepipe.co.uk