Building for the User: Things Learned While Building Native Advertising Products

•Télécharger en tant que PPTX, PDF•

26 j'aime•3,785 vues

Building ad-supported software often requires balancing the line between what advertisers want and how your user experience works. In this talk, we will review the core tenets behind building software (as a startup or a larger company) that marketers will want to pay for and users will enjoy engaging with.

Technologie Business

@jackk
The Concepts Behind Thinking User First
in Consumer & Ad Product Development
BUILDING FOR
THE USER
Jack Krawczyk
@JackK

@jackk
I’ve had the opportunity to work on
some fun products…

@jackk
If I’ve learned one thing…
You do not build ad
products for
advertisers.

@jackk
If I’ve learned one thing…
You build ad
products for
users.

@jackk
If I’ve learned one thing…
What is good for the
user is good for the
advertiser.

@jackk
All good ad products
are good consumer
products first.

@jackk
So…
What makes a good
consumer product?
I’m glad you asked.

@jackk
Context
Trigger
Activity
Reward
The current
activity, location
or mindset of
your user.

@jackk
Context
Trigger
Activity
Reward
The moment
that inspires
turning to your
product.

@jackk
Context
Trigger
Activity
Reward
The thing that
people do when
they use your
product.

@jackk
Context
Trigger
Activity
Reward
The warm and
fuzzies.

@jackk
Context
Trigger
Activity
Reward
Out with friends, doing
something fun, feeling…
amorous.

@jackk
Context
Trigger
Activity
Reward
This moment reminds
me of someone.

@jackk
Context
Trigger
Activity
Reward
I feel more
connected with
my friends.

@jackk
Context
Trigger
Activity
Reward
I’m interested in
buying a house.

@jackk
Context
Trigger
Activity
Reward
I need to know
what’s available.

@jackk
Context
Trigger
Activity
Reward
I’m going to
check out those
3 houses.

@jackk
Context
Trigger
Activity
Reward
I’m about to start an
endeavor.

@jackk
Context
Trigger
Activity
Reward
The music
keeps me
company.

@jackk
Context
Trigger
Activity
Reward
I’m feeling lonely.

@jackk
Context
Trigger
Activity
Reward
I’m going to find
someone for this
weekend.

@jackk
Context
Trigger
Activity
Reward
Date set for this
weekend!

@jackk
What’s the common
story between these?

@jackk
Every good product
does one thing

@jackk
One feature will drive the
majority of your usage.
Make it count.

@jackk
Every good product
does one thing
That’s what you build
your ad product to do.

@jackk
Native Advertising
Paying for the right to
become a part of the
user experience.

@jackk
I read posts to catch up
with the people I know.
Facebook

@jackk
I read stories that make
me laugh.
Buzzfeed

@jackk
Native Advertising
Aligning your ads with
the user context, trigger,
activity, and reward.

@jackk
Q & A
Hit me up!
@jackk
linkedin.com/thepolishjack

Contenu connexe

En vedette

Stepping Up to the Challenges of Digital Marketing

Cognizant

Social Recruiting Showdown: Facebook vs LinkedIn [Infographic]

The Searchologist

Seo para Startups

Guga Alves

Digital Process Acupuncture: How Small Changes Can Heal Business, and Spark B...

Cognizant

Há quem pense que o CSS serve somente para aplicar estilos a determinados elementos, e realmente seu principal objetivo é esse! Mas alguém já pensou que seria possível capturar eventos, como um evento de clique por exemplo, e gerar algum tipo de animação com isso? E falar que com isso é possível criar um jogo? Neste talk explicarei como criar um jogo simples, sem uma linha de javascript, usando apenas HTML e CSS. Além de muitas de suas funcionalidades: pseudo-elementos, pseudo-classes, animations, entre outras.

Jogos com css

Fernanda Bernardo

Open Textbook Network Workshop at Temple University

Rajiv Jhangiani

Oktopeople uxeğitimleri

OktoPeople

What kept your CISO up last night? What market forces and threats are most impactful to your peers? How will these shape the future of enterprise security? Bill Burns, Informatica CISO and former Scale Venture Partners Executive-in-Residence, formed an InfoSec investment thesis by combining his 20+ years of domain expertise with over 100 CISO peer interviews and online survey responses. In this session Bill will share his results and perspectives on what's ahead for practical enterprise security.

Scale vp wisegate-investing-in_security_innovation_aug2014-gartner_catalyst

Bill Burns

Credit Decision Indices: A Flexible Tool for Both Credit Consumers and Providers

Cognizant

A year in a flipped classroom: preparing to flip

Eduwebinar

A Next-Generation Approach to Integrated Warranty Management

Cognizant

UPDATE: A reference that I missed to place in the presentation - Mr. T diagram comes from Neil Turner's article "What makes a good UX designer?" http://www.uxforthemasses.com/what-makes-good-ux-designer/ Do you miss the times when Front-End devs were called Web MASTERS? When you did not have to wait for ages for someone else to design a simple form? When there was nobody stalking you to move a button 2px to the left? When there was no philosophy behind the placement of a search field? Anyway… these days are gone, baby. UX is here to stay, at least for some time, so let’s figure out ways to work together. In the end we all want to make things we are proud of. We’ll learn what you can actually request from your UX team (guess what, it’s not just prototypes!), when to speak up and how to communicate with UX folks to be effective.

UX Terror. Know your rights. (Front Trends 2015)

Natalia Rozycka

Big data migration testing for transferring relational database management files is a very time-consuming, high-compute task; we offer a hands-on, detailed framework for data validation in an open source (Hadoop) environment incorporating Amazon Web Services (AWS) for cloud capacity, S3 (Simple Storage Service) and EMR (Elastic MapReduce), Hive tables, Sqoop tools, PIG scripting and Jenkins Slave Machines.

From Relational Database Management to Big Data: Solutions for Data Migration...

Cognizant

Open Textbook Network workshop at the University of North Carolina at Greensboro

Rajiv Jhangiani

Deploying to the Salesforce1 Platform

Keir Bowden

Tổng hợp kích thước hình ảnh trên mạng xã hội

Bui Hai An

With cybercrime (like denial of service, malware, phishing, and SQL injection) looming large in our digitized world, penetration testing - and code and application level security testing (SAST and DAST) - are essential for organizations to identify security loopholes in applications and beyond. We provide a guide to the salient standards and techniques for full-spectrum testing to safeguard your data - and reputation.

Application Security: Safeguarding Data, Protecting Reputations

Cognizant

Metadata first, ontologies second

Joseba Abaitua

En vedette (18)

Stepping Up to the Challenges of Digital Marketing

Social Recruiting Showdown: Facebook vs LinkedIn [Infographic]

Seo para Startups

Digital Process Acupuncture: How Small Changes Can Heal Business, and Spark B...

Jogos com css

Open Textbook Network Workshop at Temple University

Oktopeople uxeğitimleri

Scale vp wisegate-investing-in_security_innovation_aug2014-gartner_catalyst

Credit Decision Indices: A Flexible Tool for Both Credit Consumers and Providers

A year in a flipped classroom: preparing to flip

A Next-Generation Approach to Integrated Warranty Management

UX Terror. Know your rights. (Front Trends 2015)

From Relational Database Management to Big Data: Solutions for Data Migration...

Open Textbook Network workshop at the University of North Carolina at Greensboro

Deploying to the Salesforce1 Platform

Tổng hợp kích thước hình ảnh trên mạng xã hội

Application Security: Safeguarding Data, Protecting Reputations

Metadata first, ontologies second

Similaire à Building for the User: Things Learned While Building Native Advertising Products

Brantley innovation games-pcamp2010-done

Brantley Marketing, Inc.

Presenter: Kaitlyn Witman, Rainfactory, Cofounder & Director of Product Marketing Crowdfunding has exploded in the past few years as a way to quickly rally a community around a product. It's created a unique opportunity to pitch your story to millions of early adopters. Now, marketers at all levels are adapting this formula to launch all types of products large and small. The best campaigns come from a proven method, and all follow this unspoken format of storytelling. Dive in & dissect what makes each pitch successful. Crowdsource ideas and build a community. In this session, learn the art of crafting the perfect product pitch from a seasoned veteran of nearly 40 crowdfunding campaigns, 14 of which have raised over $1 million.

The Magic Pitch: What You Can Learn From Crowdfunding to Tell Your Story | S...

Seattle Interactive Conference

How to make brilliant technology products

Jenny Brown

This presentation gives a brief overview of user experience design and important principles of user-friendly design. Meant for those just starting in the UX space or looking to improve their knowledge! Topics covered include: What is user experience? Different research techniques: when to do what type of research, how to formulate strong questions Creating a persona Problem statements And more! Read the presenter's notes to get the full experience.

Introduction to User Experience Design

Kiera McMaster

Startups and you 2021

Simone Romano

Adam Vollmer of Faraday Bikes

Hattery

Picture a world where Amazon.com is a factory. Products are made as needed, based on direct input from users to designers and developers. Consumption directly drives production, and data informs design. If we weren't talking about physical products, this would sound a lot like Web/app interaction design, but the worlds of making atoms and bits are quickly colliding, and the implications are profound. By mapping what we have learned creating analytics-driven digital design to the physical world, we can change how everything is made, for the better.

How Web Design will reinvent manufacturing

Mike Kuniavsky

In this lecture, we will deal with a wide variety of topics on how you can control your future, your assets, and your entrepreneurial journey. Here are the topics we will cover: -How to deal with the economic crisis -£111 Exercise -Personal Finance and Assets -The Power of Compounding -Compound Your Assets, Your Skills, Your Knowledge, and Your Habits -Crowdfunding: Your Kickstarter Project - Capital C - Potato Salad - Pixar; Creativity Inc - Your loves, wishes, and development areas -Workshop: Self-Making Studio -Reconnect with your childhood - Reclaim your childhood creativity - Originality and puzzles -Turning £5 to £5000 -Star Exercise - I want to draw a cat for you - One Pound Fish Guy -Key Take-aways

Lecture 7 Self-making Studio - 25 March 2021

Fahri Karakas

Stone Ward Brand Management March Meeting: Brainstorming Tech First

Emily Reeves Dean

Evangelizing Your Thing (Extended Edition)

Rex St. John

Analyzing crowdfunding campaigns

Jackson Measles

Lean Startup: Getting out there & changing the world

Abby Fichtner

Moving from technology

attiqims

Xb innovators

Onlineconference

Startup Science 2017 ④

Masa Tadokoro

Ramu yalamachi entrepreneurship how_to_web

How to Web

Lean Startups: A Success Blueprint for Early-Stage Entrepreneurs

Abby Fichtner

2.3 Creative Consumers

Kelly Page

Creative Consumers

Kelly Page

Design Thinking and Jobs to be Done Masterclass

wirelessed

Similaire à Building for the User: Things Learned While Building Native Advertising Products (20)

Brantley innovation games-pcamp2010-done

The Magic Pitch: What You Can Learn From Crowdfunding to Tell Your Story | S...

How to make brilliant technology products

Introduction to User Experience Design

Startups and you 2021

Adam Vollmer of Faraday Bikes

How Web Design will reinvent manufacturing

Lecture 7 Self-making Studio - 25 March 2021

Stone Ward Brand Management March Meeting: Brainstorming Tech First

Evangelizing Your Thing (Extended Edition)

Analyzing crowdfunding campaigns

Lean Startup: Getting out there & changing the world

Moving from technology

Xb innovators

Startup Science 2017 ④

Ramu yalamachi entrepreneurship how_to_web

Lean Startups: A Success Blueprint for Early-Stage Entrepreneurs

2.3 Creative Consumers

Creative Consumers

Design Thinking and Jobs to be Done Masterclass

Dernier

💉💊+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI}}+971581248768 +971581248768 Mtp-Kit (500MG) Prices » Dubai [(+971581248768**)] Abortion Pills For Sale In Dubai, UAE, Mifepristone and Misoprostol Tablets Available In Dubai, UAE CONTACT DR.Maya Whatsapp +971581248768 We Have Abortion Pills / Cytotec Tablets /Mifegest Kit Available in Dubai, Sharjah, Abudhabi, Ajman, Alain, Fujairah, Ras Al Khaimah, Umm Al Quwain, UAE, Buy cytotec in Dubai +971581248768''''Abortion Pills near me DUBAI | ABU DHABI|UAE. Price of Misoprostol, Cytotec” +971581248768' Dr.DEEM ''BUY ABORTION PILLS MIFEGEST KIT, MISOPROTONE, CYTOTEC PILLS IN DUBAI, ABU DHABI,UAE'' Contact me now via What's App…… abortion Pills Cytotec also available Oman Qatar Doha Saudi Arabia Bahrain Above all, Cytotec Abortion Pills are Available In Dubai / UAE, you will be very happy to do abortion in Dubai we are providing cytotec 200mg abortion pill in Dubai, UAE. Medication abortion offers an alternative to Surgical Abortion for women in the early weeks of pregnancy. We only offer abortion pills from 1 week-6 Months. We then advise you to use surgery if its beyond 6 months. Our Abu Dhabi, Ajman, Al Ain, Dubai, Fujairah, Ras Al Khaimah (RAK), Sharjah, Umm Al Quwain (UAQ) United Arab Emirates Abortion Clinic provides the safest and most advanced techniques for providing non-surgical, medical and surgical abortion methods for early through late second trimester, including the Abortion By Pill Procedure (RU 486, Mifeprex, Mifepristone, early options French Abortion Pill), Tamoxifen, Methotrexate and Cytotec (Misoprostol). The Abu Dhabi, United Arab Emirates Abortion Clinic performs Same Day Abortion Procedure using medications that are taken on the first day of the office visit and will cause the abortion to occur generally within 4 to 6 hours (as early as 30 minutes) for patients who are 3 to 12 weeks pregnant. When Mifepristone and Misoprostol are used, 50% of patients complete in 4 to 6 hours; 75% to 80% in 12 hours; and 90% in 24 hours. We use a regimen that allows for completion without the need for surgery 99% of the time. All advanced second trimester and late term pregnancies at our Tampa clinic (17 to 24 weeks or greater) can be completed within 24 hours or less 99% of the time without the need surgery. The procedure is completed with minimal to no complications. Our Women's Health Center located in Abu Dhabi, United Arab Emirates, uses the latest medications for medical abortions (RU-486, Mifeprex, Mifegyne, Mifepristone, early options French abortion pill), Methotrexate and Cytotec (Misoprostol). The safety standards of our Abu Dhabi, United Arab Emirates Abortion Doctors remain unparalleled. They consistently maintain the lowest complication rates throughout the nation. Our Physicians and staff are always available to answer questions and care for women in one of the most difficult times in their lives. The decision to have an abortion at the Abortion Cl

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...

?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@

Following the popularity of “Cloud Revolution: Exploring the New Wave of Serverless Spatial Data,” we’re thrilled to announce this much-anticipated encore webinar. In this sequel, we’ll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you’re building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Safe Software

MINDCTI Revenue Release Quarter One 2024

MIND CTI

Corporate and higher education. Two industries that, in the past, have had a clear divide with very little crossover. The difference in goals, learning styles and objectives paved the way for differing learning technologies platforms to evolve. Now, those stark lines are blurring as both sides are discovering they have content that’s relevant to the other. Join Tammy Rutherford as she walks through the pros and cons of corporate and higher ed collaborating. And the challenges of these different technology platforms working together for a brighter future.

Corporate and higher education May webinar.pptx

Rustici Software

AWS Community Day CPH - Three problems of Terraform

Andrey Devyatkin

Artificial Intelligence Chap.5 : Uncertainty

Khushali Kathiriya

The Good, the Bad and the Governed - Why is governance a dirty word? David O'Neill, Chief Operating Officer - APIContext Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

apidays

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

Zilliz

EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER

MadyBayot

Passkeys: Developing APIs to enable passwordless authentication Cody Salas, Sr Developer Advocate | Solutions Architect - Yubico Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

apidays

Keynote 2: APIs in 2030: The Risk of Technological Sleepwalk Paolo Malinverno, Growth Advisor - The Business of Technology Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...

apidays

Axa Assurance Maroc - Insurer Innovation Award 2024

The Digital Insurer

In the thrilling conclusion to 2023, ransomware groups had a banner year, really outdoing themselves in the "make everyone's life miserable" department. LockBit 3.0 took gold in the hacking olympics, followed by the plucky upstarts Clop and ALPHV/BlackCat. Apparently, 48% of organizations were feeling left out and decided to get in on the cyber attack action. Business services won the "most likely to get digitally mugged" award, with education and retail nipping at their heels. Hackers expanded their repertoire beyond boring old encryption to the much more exciting world of extortion. The US, UK and Canada took top honors in the "countries most likely to pay up" category. Bitcoins were the currency of choice for discerning hackers, because who doesn't love untraceable money?

Ransomware_Q4_2023. The report. [EN].pdf

Overkill Security

How to Troubleshoot Apps for the Modern Connected Worker

ThousandEyes

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Edi Saputra

FWD Group - Insurer Innovation Award 2024

The Digital Insurer

💥 You’re lucky! We’ve found two different (lead) developers that are willing to share their valuable lessons learned about using UiPath Document Understanding! Based on recent implementations in appealing use cases at Partou and SPIE. Don’t expect fancy videos or slide decks, but real and practical experiences that will help you with your own implementations. 📕 Topics that will be addressed: • Training the ML-model by humans: do or don't? • Rule-based versus AI extractors • Tips for finding use cases • How to start 👨‍🏫👨‍💻 Speakers: o Dion Morskieft, RPA Product Owner @Partou o Jack Klein-Schiphorst, Automation Developer @Tacstone Technology

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam

UiPathCommunity

CNIC Information System with Pakdata Cf In Pakistan

danishmna97

Boost Fertility New Invention Ups Success Rates.pdf

sudhanshuwaghmare1

Angeliki Cooney has spent over twenty years at the forefront of the life sciences industry, working out of Wynantskill, NY. She is highly regarded for her dedication to advancing the development and accessibility of innovative treatments for chronic diseases, rare disorders, and cancer. Her professional journey has centered on strategic consulting for biopharmaceutical companies, facilitating digital transformation, enhancing omnichannel engagement, and refining strategic commercial practices. Angeliki's innovative contributions include pioneering several software-as-a-service (SaaS) products for the life sciences sector, earning her three patents. As the Senior Vice President of Life Sciences at Avenga, Angeliki orchestrated the firm's strategic entry into the U.S. market. Avenga, a renowned digital engineering and consulting firm, partners with significant entities in the pharmaceutical and biotechnology fields. Her leadership was instrumental in expanding Avenga's client base and establishing its presence in the competitive U.S. market.

Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...

Angeliki Cooney

Dernier (20)

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

MINDCTI Revenue Release Quarter One 2024

Corporate and higher education May webinar.pptx

AWS Community Day CPH - Three problems of Terraform

Artificial Intelligence Chap.5 : Uncertainty

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...

Axa Assurance Maroc - Insurer Innovation Award 2024

Ransomware_Q4_2023. The report. [EN].pdf

How to Troubleshoot Apps for the Modern Connected Worker

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

FWD Group - Insurer Innovation Award 2024

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam

CNIC Information System with Pakdata Cf In Pakistan

Boost Fertility New Invention Ups Success Rates.pdf

Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...