![AS Media Coursework
Evaluation
[JACK PATTINSON] [CANDIDATE NO: 0133] [CENTRE NO: 42223]](https://image.slidesharecdn.com/asmediacourseworkevaluationpresentaitonemail-130508083119-phpapp02/85/As-media-coursework-evaluation-presentaiton-email-1-320.jpg)
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As media coursework evaluation presentaiton (email)
- 1. AS Media Coursework Evaluation [JACK PATTINSON] [CANDIDATE NO: 0133] [CENTRE NO: 42223]
- 4. Question 1 In what ways does your media product use, develop or challenge forms and conventions of real media products?
- 5. Target Audience The target audience for my magazine is primarily teenage girls of the ages 13-17. The design of the entire magazine is based around the target audience and what conventions are associated with it. This particular target audience means: It is appropriate to include information on; boys, boy bands, girl groups, singers, make up, style tips, posters, offers and competitions. It is not appropriate to include information on; affairs, men, relationships advice, sport scores, cleaning tips and house keeping advice.
- 6. Colour Scheme & Font The colour scheme used throughout my magazine use a selection of bright contrasting colours that would be appealing to my target audience. The colours contrast against the design and each other to make certain parts of the magazine noticeable to attract the attention of a possible reader. The font used in my magazine is a bold simple font that is easy to read for all. This means I don‟t alienate any readers away from the magazine, but can colour the text in an appropriate fashion.
- 7. Feature Images When choosing what stories I wanted to feature on my magazine I had to think about my target audience. For example it would be inappropriate to include artist‟s such as Tom Jones, Nat King Cole and Elvis Presley etc. for an audience brought up with completely different styles and artists. I also chose images that my target audience would find attractive and appealing. I ended up choosing popular male singers (that teenage girls would find attractive) and popular female singers (that teenage girls would aspire to be like)
- 8. Today‟s POP Magazine My research has shown that nowadays pop magazine‟s don‟t just include information about pop magazine. They are increasingly including information about fashion, style and make up. They also include more and more stories that are “gossip” based, sometimes relating to music artist‟s but not concentrating on music itself. To meet this convention I have included stories based around music artists, but relating to their outside lives.
- 9. Offer‟s and Freebee‟s My research suggested that a popular way of targeting a particular audience or providing another reason to purchase the magazine is to include a freebee or offer. This means a free product, free poster or a ticket collection scheme for concert tickets. To meet this particular convention I have included a free poster give away of the artist I am featuring in my magazine. This will attract audiences as they get to read about an artist they like but also get a poster of that artist too, making them feel they are getting more for their money.
- 10. Question 2 What kind of media institutions might distribute your media product and why?
- 11. Media Institutions An institution that would possibly distribute my media product would be a company such as IPC Media. IPC Media is a distribution company that distribute magazines throughout the UK but are limited in their use of “pop” magazines. This means my magazines would fit in nicely as there is a gap in the market for my style of magazine. My magazine is targeted at a similar target audience meaning hopefully my product would sell well as it is designed to the conventions of our target audience. ipcmedia.co.uk/teennow
- 12. Question 3 Who would be the audience for your media product?
- 14. Psychographics Psychographics are mental mind sets and personality traits that are targeted by a magazine to encourage people to buy those magazines. Demographics are the profiling of people targeted by race, status, religion etc. For example higher class readers would not want to read a magazine based for lower class people.
- 15. My Magazine Profile Female. 11 – 16 years old. Likes „boy bands‟. Has a close friendship group of gal pals. Wears lip gloss. Likes TopShop. Girly posters in room. Likes sleepovers. Enjoys Rom Coms Likes to gossip. Middle class teen. Spends spare money on band posters. Muesli, toast for breakfast. Likes the cinema. Dyed hair. Watches PopGirl, Disney Channel, MTV. Style their hair.
- 16. Question 4 How did you attract/address your audience?
- 17. Existing Media Product Title Images of Artists Offers Boy Bands/ Singers Colour Scheme Sub Stories
- 18. Question 5 What have you learnt about technologies from the process of constructing this product?
- 19. Social Media I have learnt that a lot of the advertising of a product can be done through social media as they reach a much wider audience than leaflets and word of mouth could. Personalised Adverts can be generated through other things we look at on computers to almost recommend an advert to the user based on what they are interested in.
- 20. Apps and Mobile Sites Most magazines now have their own app. This means that readers can view the magazine on their mobile phone or other mobile device. This can expand the viewing audience hugely as readers now don‟t have to find a shop that stocks a magazine but can download it onto their phone, instantly. Most magazines also use a mobile site to ensure when readers view their site from a mobile device the reader can see all of the information clearly.
- 21. Question 6 Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
- 22. Comparison
- 23. Progression From my preliminary task to my final task I feel that I have shown progression in terms of the finished product. I feel my preliminary task meets it‟s target audience but is visibly not as successful as my final task. In my final task I feel like I understand the target audience well and the conventions that go with making a teen pop magazine. I have ensured the features I have used all meet the conventions of a pop magazines to encourage as many people as possible to purchase the magazine.
Notes de l'éditeur
- My magazine is targeted directly at the age group for teen pop magazines, which is between 13-17. I have done this by incorporating several media conventions based around pop magazines to ensure my magazine is targeted directly at my ideal audience and the design will encourage my ideal audience to purchase the magazine. I employed a colour scheme based on the age range of my target audience. I decided because my audience was fairly young it would be appropriate to use bright contrasting colours that would appeal. I used colours such as blues, pinks and whites. These make the overall magazine very bright, something that would appeal to a younger audience. This also helped to outline main features I wanted the reader to focus on as the contrasting colours made the reader take note of particular things; this helped with the audience aspect of my magazine as I can highlight key stories that would bring readers to buy the magazine. When designing my front cover I chose carefully the stories I wanted to feature as this would play a large part in whether or not the reader buys the magazine. I chose to use well known artists and boy bands that would appeal my target audience. My research also suggested that pop magazines today also incorporate more of a lifestyle magazine outlook. This includes information such as style tips; make up advice and clothing offers etc. This also means I have not created a niche audience for my magazine meaning that my magazine can be sold or be wanted by more and more people. In my magazine I have followed many pop magazine conventions such as the use of offers. Most pop magazines include some sort of offer or free giveaway. This attracts more of an audience as they are then getting more than just the magazine they have purchased. This is also a way to target my ideal audience by offering a free gift that my target audience would want. Most commonly used gifts are posters make up items. As a whole my magazine is aimed for females as research suggests these are the main buyers of pop magazines. But my magazine can be read by males as there are stories about male and female celebrities. I have made sure of this as I would not want to alienate anyone away from the magazine. This is also relates to my choice in font, I have chosen a basic font that can be coloured rather than a swirly font aimed at young girls. This also makes the convention of a big “branded” title easier as it is a clear logo that can be recognised throughout my magazine.