How to Use Experts to Make Your Point

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Mitch Jackson

How to use experts to explain your position and add credibility to your sales presentation

Business Technologie

COMMUNICATION TIPS
GOOD TRIAL LAWYERS HIRE
EXPERTS TO HELP THEM WIN
CASES. YOU SHOULD TOO!
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
FIRST LET’S TALK ABOUT HOW EXPERTS
HELP LAWYERS INSIDE THE
COURTROOM. ONCE DONE, WE’LL MOVE
OUTSIDE TO THE BUSINESS WORLD.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
INSIDE THE COURTROOM
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
WHEN I’M STANDING IN FRONT OF A
JURY AND ARGUING MY CASE, THE JURY
KNOWS THAT I’M BIASED AND THERE TO
WIN FOR MY CLIENT.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
THEY KNOW I’M A PAID ADVOCATE. THEY
FEEL THE SAME WAY ABOUT THE OTHER
LAWYERS IN THE CASE.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
MOST JURORS TAKE WHAT LAWYERS
HAVE TO SAY WITH A GRAIN OF SALT.
( NOT ME BUT MOST OTHER LAWYERS  )
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
SO HOW DO LAWYERS DEAL WITH
THESE VERY REAL ISSUES?
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
WE BRING “INDEPENDENT” EXPERTS
INTO THE COURTROOM TO EXPLAIN A
CONCEPT OR MONEY DAMAGES TO THE
JURY.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
THE END RESULT IS THAT THE MESSAGE
COMES FROM THIS CREDIBLE THIRD
PARTY RESOURCE, NOT THE LAWYER.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
IF DONE CORRECTLY, JURORS
APPRECIATE THAT THE EXPERT DOESN’T
HAVE A DOG IN THE FIGHT AND IS
SIMPLY SHARING HIS OPINIONS.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
GOOD EXPERTS GAIN THE RESPECT AND
TRUST OF THE JURY ALMOST
IMMEDIATELY.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
THESE INDEPENDENT THIRD PARTY
EXPERTS ARE KEY TO LAWYERS AND
CLIENTS WINNING CASES.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
BUT GUESS WHAT? TRUTH BE TOLD,
THERE’S ABSOLUTELY NOTHING
“INDEPENDENT” ABOUT THESE HIRED
GUNS.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
BEFORE TRIAL, THE PLAINTIFF AND
DEFENDANT EACH HIRE THEIR OWN
EXPERTS.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
THE EXPERTS ARE BEING PAID BY A
PARTICULAR PARTY TO HELP THAT PARTY
WIN THE CASE.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
NOW HAVING SAID THAT, THE BEST
EXPERTS WILL TESTIFY AS TO WHAT
THEY TRULY BELIEVE IN.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
JUST BECAUSE THEY ARE BEING PAID BY
ONE LAWYER OR ANOTHER DOES NOT
INTERFERE WITH THE EXPERT OPINION
THEY GIVE IN A COURT OF LAW.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
OUTSIDE THE COURTROOM
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
IN THE BUSINESS WORLD, IT BLOWS ME
AWAY HOW MANY INEFFECTIVE
NEGOTIATIONS OR PRESENTATIONS
TAKE PLACE BECAUSE AN EXPERT WAS
NOT USED.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
THINK ABOUT THIS FOR A MOMENT. IF
YOU’RE SELLING A PRODUCT OR
SERVICE DESIGNED TO MAKE YOUR
CUSTOMER MORE EFFICIENT AND
INCREASE REVENUES…
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
WHY NOT BRING ONE OR MORE EXPERTS
INTO THE PRESENTATION TO HELP MAKE
YOUR POINT.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
THE FIRST EXPERT MIGHT EXPLAIN HOW
YOUR TECHNOLOGY WILL ELIMINATE
UNNECESSARY STEPS AND REDUCE
WASTING RESOURCES.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
THE SECOND EXPERT MAY FOCUS ON
FORECASTING INCREASED PROFITS
BEGINNING FROM A POINT IN TIME 5
YEARS PAST TO 10 YEARS IN THE
FUTURE.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
DIAGRAMS AND VIDEOS PREPARED AND
USED BY THE EXPERTS MIGHT ALSO
COMPLIMENT YOUR PRESENTATION.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
WITH THE PROPER USE OF EXPERTS,
YOU’LL BE ABLE TO MORE EFFECTIVELY
INFLUENCE YOUR AUDIENCE.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
FOR THOSE OF YOU WORRIED ABOUT
THE ADDED EXPENSE OF HIRING
EXPERTS…
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
I CAN REPORT TO YOU THAT WITHOUT
EXCEPTION...
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
THE ADDED VALUE HAS ALWAYS
SUBSTANTIALLY OUTWEIGHED THE
ADDITIONAL COSTS.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
AFTER ALL, IF YOU WANT TO MAKE A
MILLION DOLLAR SALE, THEN YOU
NEED TO MAKE A MILLION DOLLAR
PRESENTATION!
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
ONE WORD OF CAUTION…
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
ALWAYS MAKE SURE YOUR EXPERT HAS
A GOOD REPUTATION AND IMPECCABLE
CREDENTIALS.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
IN MOST INSTANCES, A GOOD LAWYER
WILL NEVER CONSIDER TRYING A CASE
WITHOUT ONE OR MORE EXPERTS TO
SHARE EXPERT OPINIONS.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
OUTSIDE THE COURTROOM, YOU
SHOULD THINK ABOUT DOING THE
SAME.
MitchJackson.com 800.661.7044

COMMUNICATION TIPS
TRIAL LAWYER COMMUNICATION
TIPS FOR EVERYONE!
MITCHJACKSON.COM
MitchJackson.com 800.661.7044

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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How to Use Experts to Make Your Point

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35. COMMUNICATION TIPS TRIAL LAWYER COMMUNICATION TIPS FOR EVERYONE! MITCHJACKSON.COM MitchJackson.com 800.661.7044

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