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Article comparing Seo and Google AdWords
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http://www.marketinggrin.com This short article compares seo with Google AdWords
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Article comparing Seo and Google AdWords
1.
Which is better;
Google AdWords or seo? Search engine marketing and pay-per-click have their own unique benefits and negatives. This informative piece of writing looks at the differences between them and which is more effective. Pay per click is when you pay for specific rankings and are charged every time a user clicks your ad. SEO stands for search engine optimization and there is no cost per click charge although it will take time and work to get a site to the first page of the search engines to ensure that you get a huge amount of clicks clicks There are lots of paid advertising platforms although for the purpose of this article, I am going to concentrate on the search network in Google AdWords. Google AdWords is by far the most popular pay-per-click platform with the the biggest market share. It's a popular assumption that Google AdWords is costly and some businesses avoid it for that reason. Some people think that seo is a cheaper alternative to paid advertising. This is not the case and run properly, the costs will be pretty similar. Unless managed properly, a Adwords campaign can produce a number of wasted clicks, dramatically increasing the price of driving relevant traffic to your site. The advertiser obviously doesn’t pay for wasted clicks in seo campaigns although a significant investment is needed to get web sites to the top of search engines before they begin to drive traffic to your website. Online advertising can be an costly process when you consider the amount it costs to construct a website and also the cost of pay per click advertising and seo campaigns. Pay per click marketing allows firms with a modest ad spend to pass visitors to their internet site and hopefully generate sales. The budget can then be increased as the paid advertising campaign starts to deliver return on investment. Whilst paid search campaigns are scalable, seo campaigns are much less scalable and normally need considerable investment before any returns are seen. The primary reason for this is because you must be on page 1 of the search engines before most users will click on your site. Even though some users do click on sites which are below page 1 in the rankings, most click on the adverts close to the top of page 1. It of course requires a significant amount of work to achieve top rankings in The search engines. This does not apply to pay per click campaigns because with pay-per-click campaigns, you are paying for. Confidentiality Agreement The information contained within this document is confidential and is supplied solely for your internal use. You agree that you will safeguard this information and not provide it to Marketing Grin competitors. You further agree to limit circulation to only those persons needing the information. In summary you will apply common sense and respect the commercial interests of Marketing Grin Ltd Copyright © Marketing Grin Ltd 2012 http://www.marketinggrin.com
2.
Many of the
most effective digital marketing campaigns use both seo and pay-per-click. This is mainly because the paid advertising campaigns deliver excellent short term success whereas the seo campaign delivers excellent long term success. Long term both campaigns deliver excellent returns as well as double the chances of a user clicking on your ad rather than competitors. Often companies start off with a small Google AdWords campaign and slowly increase their budget. When the AdWords campaign is showing good profits, they add an seo campaign to boost search traffic further and to make the digital campaign far more efficient. Confidentiality Agreement The information contained within this document is confidential and is supplied solely for your internal use. You agree that you will safeguard this information and not provide it to Marketing Grin competitors. You further agree to limit circulation to only those persons needing the information. In summary you will apply common sense and respect the commercial interests of Marketing Grin Ltd Copyright © Marketing Grin Ltd 2012 http://www.marketinggrin.com
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