Innovative idea of a beauty nail & phone specialist store. Promotion, Marketing, Advertising, Location, Comapny overview

1. Nail & Phone Décor Specialist Jacqualine Li

2. About BabyBling BabyBling specializes in the most trendy rhinestone products and customizes services on crystal nails, cellular phones and accessories. Our concept is to give our customer the uniqueness and fashionable ideas from Japan and Hong Kong.

3. Location 2345 Melrose Ave, Los Angeles Ca

4. Our Products Pre-made Crystal Nails More than 250 designs from Japan Mix and match with your fashion clothing An easy way for your nails to stay pretty and nice Glue it and go! Save your time on manicure Rhinestone Alphabet Necklaces & Bracelet Letters of the alphabet and names with 7 colors rhinestones Durable material that you can wear all the time Create your own bracelet with different colors charms

5. More Products… Pre-made Swarovski Crystal Cellular Phone Stickers More than 500 designs for all kinds of cellular phone Easy to stick it on and stay for long time Match your fashion trend and personal style Be unique and different from others DIY Kits for your own Decoration Over 500 items for you to design what you want Rhinestones from Swarovski crystals with glues and tools Most popular and trendy style plastic embellishments from Japan DIY Nail Polishes and Tools Nails polishes from O.P.I with over 100 colors Complete sets of tools for your nail station at home More than 5 brands of nail and Hand’s care products

6. Our Services Crystal nail and French nail Offers full sets of Crystal nails & French nails Create fabulous designs attending events &wearing daily UV gels are high quality and long lasting Manicure and pedicure Tools and products are absolutely safe & clear All our nail polishes are from O.P.I( Highest Quality) Customize Cellular Phone Decoration Use our exclusive plastic embellishments & Swarovski rhinestones to design unique designs for all kinds of phones Easy to change the style by slip on the phone cover Use high quality crystal glues that stick with the embellishments strongly and never fall off.

7. Our Store Images Pinky princess theme with 2 floor levels. 1stfloor Phone Decoration and Accessories 2ndFloor Nail Salon

8. BabyBling Positioning BabyBling wants our customers to have their own exclusive and fashionable style not only with their clothing, but also with their nails and cellular phones. We also offer them a classy and luxury environment with our excellent services and products in valuable prices. We would love to give customers a whole new idea to enjoy your life with creative indulgence.

9. Market Classification BabyBling is a multichannel retailer, which has in-store shopping located on the street, and the web site for our customers to update our new products and service, and to purchase items online.

10. Target Audience Age: 18-35 Gender: Female Income: $10,000 - $ 55,000 High school students and above Generation Y and Z Love rhinestones, BlingBling ideas and cute little accessories Love music, fashion forward, technology forward and also love make up Love to hang out with friends, clubbing and partying

12. Gender: Female, single, Asian American

14. Gender: Female, Single, White

16. Gender: Female, just got married, African American

19. Verizon & AT&TPartner with our Betsey Johnson’s fashion show events for nail design

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24. Sales & Promotion Offers special discount for our new customers to try out our services and products Have a club card for our customers to collect stamps Special occasion designs for phones and nails, such as pumpkin nails for Halloween, Christmas trees and colors for Christmas Birthday discount for 50% off

25. Sales & Promotion… To achieve BabyBling’s 10% increase goal Holidays season --get a 10% off Customers who wear pink to our store will have a free stamp for their club member card Buy more than $50 will get a $5 coupon & more than $100 will receive a $10 coupon for their next purchase.

26. In-store Campaign Invite our customers to design & create their own cellular phone & nails w/ rhinestone decoration Invite some celebrities to design their own style and auctions them to charity for National Breast Cancer

27. Competitors Marie Nails Viva La Nails Strappy World’s doing trendy nail and cellular phone services sell the tools & products for nails and phones In-store decoration and display gives our customers comfortable environment All in One