Four Leaf Clovers is an organic clothing company we did in our branding class to marketing our company.

2. Brand Review Brand Name:Four Leaf Clover Motto / Slogan:Simply ECO-logical Packaging:Customers who spend +$50 will receive our sustainable bags, which are the best reusable totes; combining organic material (no plastic / polypropylene / nylon or any manmade materials) and assembled using fair-trade labor practices. Each bag contains a different message about protecting the planet designed with beautiful calligraphy and artwork.

5. 1% For the Planet

6. Much consideration in textiles so that when a piece of clothing reaches the end of its lifecycle, it can be reborn into a new and perhaps completely different product.

8. Four Leaf Cloverwants to do our part to help the environment. We want to introduce our clothing but in a way that won’t damage our eco-system. We want hip and trendy clothes but we don’t want our customers exposed to the harsh chemicals and dyes that are in non-eco clothing lines. Business Opportunity

10. Customers purchase from the store or online, Four Leaf Clover will donate a percentage of each purchase to the “1% For the Planet”

11. Our mission is to help the environment and protect the trees

13. Saving our environment with our charity. Using reusable canvas tote bags for the packaging. Clothing is designed to be recyclable and reused again. Competitive Frame of Reference

14. Customer-Based Brand Equity Pyramid

16. Expand our stores to San Jose, Sacramento and Los Angeles.

17. We already established a great customer loyalty within the brand

19. Wants to help lower their carbon footprint by supporting eco-friendly clothing lines and products

20. Enjoy trendy clothing that does not use harmful chemicals

21. Like their life to be as “green” as possibleFour Leaf Cloverclothing can be bought all year round on all occasions. Holidays, Seasons and Special Events will stimulate the majority of 4LC’spurchases.

22. Age: 25-55 Sex: Female Income Level: $50,000+ Ethnicity: All Races Education: High school and up Generation: Both Gen Y (people born after 1979) and Gen X (people born 1965-1979) Demographics

24. The San Francisco Bay Area

25. California

26. The bulk of the west coast (California, Washington, Oregon, Arizona, and Nevada)

28. Launched by Bono and his wife Ali Hewson along with designer Rogan Gregory in Ireland

29. A for-profit business founded on the premise of trade, not aid as a means of building sustainable communities

30. Points of Parity: Sustainable clothing line, encourages fair labor practices, clothing inspired by nature, both fashion forward and is socially responsible for the well-being of the planet.

32. Ben Harper, David Arquette and David Bedwell

33. Wanted to design things for a certain psychographic, not a demographic; a man and a woman that has a great appreciation for a lifestyle that is attainable on all levels.

34. Points of Parity: Sustainable clothing line, both fashion forward and is socially responsible for the well-being of the planet.

36. Rogan Gregory and Scott Mackinlay Hahn

37. A casual brand dedicated to creating demand for certified organic cotton using socially and environmentally responsible methods of production

38. Points of Parity: Sustainable clothing line, both fashion forward and is socially responsible for the well-being of the planet.

40. Consumers will see the value for themselves and will be able to judge if the price is fit enough for the product

41. We believe that customers do not buy features or benefits but instead buy value, therefore with this kind of strategy, we may not be the cheapest but we definitely offer value

42. Customers are value conscious rather than price conscious; meaning that to some extent, they will pay more for a certain value in oppose to features.

43. Customers assign a personal value to a product or service

46. social networks such as Facebook and TwitterFour Leaf Cloveris a sustainable retail store that will provide an amazing experience for every customer. Our sale associates will be working with every customer on a one-on-one basis, providing them with product knowledge and global awareness. At the same time, our customers will feel that they understand what our company is about and what we stand for.

48. Collaborations with local and national designers and boutiques including Linda Loudermilk, Del Forte Denim, Propr, and Loomstate

49. Will also have student designers taking part and exhibiting their own eco-fashion designs.

50. Day one: gala event at the Conservatory of Flowers, where we will have silent auctions and gifts bags to those who attend.

51. The proceeds will benefit several foundations such as “1% For the Planet” and “Wildlife Conservation Society”

53. Multi-Fiber Arrangement Forum (MFA - Forum) where they promote responsible competitiveness solutions in the garment industry

54. All of our secondary association works with us to provide a more global awareness to our customers.