1. Smart Card

2. Business Description An innovative, convenient Pre-paid public transportation card. Want their customers to experience the new technology Able to travel around the Bay Area without worrying changes.

3. More ….. Partner with Also Available for BART and Caltrain Parking

4. More …. Collaborate with Allowing customers to easily get their coffee and grocery services.

5. Our Mission Statement Designed to make your daily commute easy, convenient and secure, Smart Card can be used in all transit systems in the nine-county Bay Area. The new Smart Card allows you to take transit without worrying about having the exact change, carrying papers passes or tickets. Smart Card, designed to make life easier.

6. Management Founders & owners:Jacqualine LiRuchell SosaDaniele Vuong

7. More Management Assistant Managers in charge of 5 main locations: Gilroy Powell Downtown Oakland Millbrae Santa Clara Duties: Supervise Train employees Up sale Promote product Keep track of inventory

8. Product of Service Is made in Black and Gold color with the logo on the top Has built-in sensor computer chip inside to recognize each card like our Visa Card Simply put it in their wallets & purses, then tag it on our Smart Card machine & go

10. More Service…. Add value to the card, they can add money from our machines which are located in 6 main station booths, 15 other stations with Smart Card built-in add Value Machines, and in Walgreens

11. More Service…. Provide grocery service for our customers Customers can buy grocery in Walgreens and beverages in Starbucks by simply tagging the card on our Smart Card’s machines.

12. Market Overview Companies, businesses, government and consumers are dependent on the transportation industry to: ship supplies ship products passenger transport * Transportation is essential to the domestic & international economic system

13. Competition TransLink TransLink works with AC Transit Golden Gate Transit & Ferry BART MUNI CalTrain

14. Customer Profile Location: Bay Area Male/Female Age: 18-45 Median Income: $25,000 Education: High school degree Owns an Apple/Mac PC Attend cultural/arts events Owns a smart cellular Owns an iPod Running/jogging as a hobby

15. Strategies Consumers can customize their cards Designed a card that can be used in multiple transportation outlets Sold in online, 15 stations, 6 booths, & Walgreens Maximum limit will be $300 &these Smart Cards will never expire

16. Advertising Billboard throughout downtown SF Ads in all the BART/MUNI locations, buses and bus stops Word of mouth Newspapers (San Francisco Chronicle &San Jose Mercury News) Facebookpage

19. Promotions Signs in Walgreens stores Senior discounts will be given to those who are 65 & over; they will receive a 20% discount to any amount they load into the card.

24. Financial Summary/ Sale Forecast •The three founders, Jacqualine Li, Ruchell Sosa, and Daniele Vuong are each providing $50,000 to start the business.•Commercial bank loan - $250,000$3500 paid monthly-5.25% interest•In return the bank can invest in Smart Card

25. Survey