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[EPUB] Inside the Box: A Proven System of Creativity for Breakthrough Results
1. [EPUB] Inside the Box: A Proven System of Creativity for Breakthrough Results
2. [EPUB] Inside the Box: A Proven System of Creativity for Breakthrough Results
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3. Book Description
The traditional attitude toward creativity in the American business world is to think outside the box: to brainstorm without restraint in hopes of
coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it s a problem-specific solution that does nothing to
engender creative thinking more generally."Inside the Box" demonstrates Systematic Inventive Thinking (SIT), a method that systemizes
creativity as part of the corporate culture. SIT requires thinking inside the box, working in one s familiar world to create new ideas independent of
specific problems. Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and
unconventional approach of "Inside the Box." SIT s techniques and principles have instilled creative thinking into such companies as Procter &
Gamble, Johnson & Johnson, and other industry leaders. "Inside the Box" shows how corporations have successfully used SIT in business
settings as diverse as medicine, technology, new product development, and food packaging. With inside the box thinking, companies of any size
can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis.
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