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1. Target
Audience
Largely a male audience.
Will target the
bodybuilding side of
the gym rather than
the cardiovascular
side of it
An audience of quite
serious body builders
who are concerned
with getting very big
People who aren’t really
concerned about the
whereabouts of the ingredients’
origin they just want a highly
fueled drink that will give them
the maximum energy.
A highly fuelled drink full
of caffeine, taurine and
pre-workout
supplements to give
maximum energy for a
workout.
Concept
Sold as a professional,
serious workout
supplement that will
help customers get
their dream body.
Pre-Gym
Energy Drink
Names
Needs to be
something themed
around strength,
power, energy,
determination…

2. Target
Audience
Aimed at males and
Females
Relentless and Monster
Energy seem to
concentrate on Rock
Music so targeting the
Dance scene could be
successful.
A audience of quite
young adults, from
around 18-25
The target audience will be
club goers and dance music
lovers.
Dance music is the music
you will hear in most
often in clubs when you
go out. Because of this
targeting clubbers and
dance music fans
together should work
well.
Concept
Most clubs don’t end until
6am now and some events
go on even longer! I will
market the drink as a fuel to
keep customers dancing for
this time.
Club Energy
Drink
Names
Names need to be
themed around
energy, happiness,
music, enjoyment…
Drug use in the club and
dance scene is quite
prolific and quite
popular, obviously cant
be seen to condone this.
However it is just a well
known fact that many
people take them, so
could play on this as a
slogan for the product.
For example; (drink
name)- the legal way to
carry on dancing all
night.

3. Target
Audience
A more healthy and
natural energy drink to
attract the more health
conscious people out
there
Concept
Aimed at males and
Females
Health conscious
people from around
25-45.
Relentless and Monster
Energy sell themselves as
a very high fueled, un-natural
drink so I want to
go for the opposite.
Trying to sell it as a
healthier alternative to a
tea or coffee could be a
good selling angle.
Healthy
Energy Drink
Names
Names need to be
happy, positive and
not too intense or
pumped like
Relentless.
“Mezameru”
Means to awaken in Japanese.
Really like this name as the oriental
culture is a very healthy one
especially to a western audience so
I think it all would fit in well.