Mobile Pc.Cedt

India handset market is growing faster than other key markets; margin pool is expected to be $3 Billion in 2009 TAM Units (Millions) Margin Pool ($ Billions) ,[object Object],42% 16% 4% 45% 15% 2% CAGR (06-09) 13% 15% 13% % of World (2009) CAGR (06-09) 7% 13% 12% % of World (2009) Wireless Market Growth: Global VAS and Email are 2 Key Areas

Mobile Internet Forecasts: Global

Mobile App Revenues Global Growth Applications

Wireless Growth Markets - India ,[object Object],[object Object],[object Object]

Internet Penetration: India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],As of March 2007 Business Home

[object Object],Net-Adds (India) 32 66 83 86 Wireless Penetration 8% 13% 21% 28% 82 34% 82 41% ,[object Object],[object Object],Wireless Subscribers – India vs. China (M) China 83 150 400 232 318 482 India 2003 2006 2008F 2001 2002 2004 2005 2007F 2009F 2010F 51 21 5% 31% 18% CAGR (07-10) Mobile Wireless Markets

All Non Voice Services Are Considered VAS in India 240 640 1,600 2007 612 1,076 3,540 2009 VAS revenue from wireless in M $ 1 Entertainment Ringtone download Games Wall papers, logos 2 Messaging SMS P2A – Person to Application SMS A2P – Application to person: Email 3 Others MMS Music Download E-Governance Education Healthcare M-Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object]

Digital Vs Mobile Music Download

Devices – Opportunities ,[object Object],[object Object]

Laptop Growth (Global) 250Mn PC’s sold worldwide in 2006

Notebook vs Desktop sales Year Overall PC Market Size (In ‘000) ,[object Object],[object Object],Growth in 2006-07 over 2005-06 26% 97% 19% Overall PC Notebooks Desktop PC

Notebook sales: 2001-2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],Units % Units ,[object Object],[object Object],[object Object],[object Object],[object Object],Notebook sales: 2001-2007 Notebook Consumption in Businesses – by employee size

Smartphone Vs Laptop ,[object Object],[object Object],[object Object],[object Object],[object Object]

Monitor & Flat Panel Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],’ 000 Units Monitor sales: 2001-2007 Monitor market by size: 2001-2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Flat Panel Market

Alternate Access Device Small Screen Size Difficulat Character Entry Unable to offer Community Entertainment Standards for OS & Apps not interoperable across Platforms Not sauitable for SOHO/SME Biz Apps Heavy Duty computing still a a challenge as compared to PC’s Personolized Internet Always On connectivity Push At Hands reach allows impulsive decision making Possibility of multiple HI Continued Econmics of Scale Power efficient Mobile Internet Device Cost Escalation Untested as a platform Limaited rendering of display Limited Applications Limited Multimedia capability Uses Memory instead of Hardiosk Can run on battery Lowest cost of Shared Internet with Wifi Sturdy Display usable in sunlight Modified Rugged OS One Laptop per Child Required Higher bandwidth Suitable for large org with large NW PCs doing a specifci task like BPOs Opewrator driven, Lacks user control of configutration Lowest cost $70, $10/month Online Software Upgrades Payt per use model Bundeled Apps Netwrok Computing Device Untested widelly as a deplyed platform TV Display Lacks Clarity Uability of Keyboard/Mouse/Viewing Distance Email/Browsing tends to be single user so a deterrent to extensive use Battery backup difficult No Moving Parts Low cost High installed base of TV Simple to use Access to Internet, Email, Web Services Communal Use in family setting helps drive exposure/drive with technology Extendable to SOH/SME Integrates with Telco Convergence STB Disadvantage Advantage Device

AAD - Status $100 Novatium – 2005 Monitor & Harddrive are 2 big issues $250 XenitusZenith – 2006 1G Via, 40GB, 128MB, 15” $185 Personal Internet Communicator(PIC) AMD Canned in 2006 $220 HCL PC For India unvlieled In Aug2005 By Maran 1G, 40G, 128MB, 15” $400 Intel Via Linux/ Windows May 2006 $513 MS/AMD Athlon IQ PC With Zenith $3 Win+Off for Education Govt subsidies for others Jun 2007 $260 Simputer Picopeta Amida /BE Linux Touchscreen PDA

IAD Price Sensitivity Meter Internet device Device+Mobile Complete bundle Internet device Device+Mobile Complete bundle All 1692 3322 4485 1200 2750 3800 Evolved 1945 3644 4956 1300 2900 4250 Low Utilitarian 1634 3445 4848 1000 3000 4300 Passive Alien 1842 3411 4447 1400 2800 3800 Alien Aspirant 1375 2560 3061 1000 2200 2600 Reasonable price – Unaided Safe price – Price Sensitivity Meter ,[object Object],[object Object],[object Object],1$=Rs.40

Observations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT – Large MNC’s Strengths Weakness Opportunity Threat ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategy Portfolio GTM Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Manufacture ,[object Object],[object Object]

PC-Laptop-Mobile : Characterisitcs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GAPS

Competition Portfolio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],UMPC $1100+ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tablet Kiosk 7112XT $1700 Moto Q9 IPAQ 510 BB8700 Nokia N90 HTC X7500 Samsung f700 3G Smartphones < $1000 Nokia N810 Tablet Tablet $1600+ Fujitsu U810 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Global Smartphone Projections MU Projections by Instat Smartphone are Voice Centric, Wireless PDA are data centric MU

MobilePC : Example Low Cost Architecture Docking Intranet Docker Home Office Internet ID EE SW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mid Tier Device ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Pc.Cedt

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